Порядок денний Естратегічної консультації

FV 8: B2B LinkedIn Ads Strategy: Lessons From $100M+ in Ad Spend | AJ Wilcox

In this episode, Will welcomes AJ Wilcox, founder of B2Linked, who dives into the power of LinkedIn Thought Leader Ads and how they boost engagement and click-through rates. He shares actionable tips on audience micro-segmentation, A/B testing, and campaign organisation while highlighting the value of targeting warm audiences to accelerate pipeline velocity.

AJ also emphasizes investing in creativity for better performance, aligning with LinkedIn’s platform, and focusing on long-term metrics like pipeline velocity over simple click-through rates. Plus, he previews updates to his LinkedIn ads course and discusses tools for budget management and data analysis. Packed with strategies, this episode is a goldmine for optimizing LinkedIn ads!

Основні висновки:

  • Thought Leader Ads can drastically improve engagement and click-through rates.
  • Strong creative leads to better results at lower costs.
  • Aligning with LinkedIn’s platform increases performance and reduces costs.
  • Micro-segment audiences and use A/B testing for optimal campaign results.
  • Warm audience targeting accelerates pipeline velocity.
  • Prioritize long-term metrics like pipeline velocity over click-through rates.
  • Leverage third-party tools for budgeting, analysis, and reporting.

This episode is packed with actionable advice for anyone looking to master LinkedIn ads!‍

ЧАСОВІ ТАБЛИЦІ:

00:00 Introduction to AJ Wilcox and B2Linked

04:25 Thought Leader Ads and Their Impact

10:21 Objectives for Thought Leader Ads

13:10 The Changing Landscape of B2B Advertising

20:56 Costs and Quality Score in LinkedIn Ads

27:28 Aligning Interests with the Ad Platform

30:25 The Pitfalls of Lead Gen Forms

36:47 Creative Rotation and Optimization

42:48 Campaign Structure and Organization

45:09 Micro-segmenting Audiences

46:34 Choosing the Winning Ad

50:30 Accelerating Pipeline Velocity

53:35 Thought Leader Ads for Non-Employees

55:03 Outreach to Engaged Accounts

59:53 Alternative to Lead Gen Forms

01:01:05 Update on Thought Leader Ads

01:05:28 Message Ads and Document Ads

01:13:42 Frequency Cap Update

01:19:03 Third-Party Software

01:24:10 New Course Updates

Почніть з нас:

Скоротіть витрати на рекламу в LinkedIn щонайменше на 50% за допомогою нашої стратегії керованої співбесіди

Включає в себе
  • Стратегія контенту
  • Профілі клієнтів
  • Media Playbook
  • Кращі потенційні клієнти
  • Розширення повноважень засновника
  • Скорочена та автоматизована воронка продажів
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