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FV 5: How to Become a B2B Thought Leader in 2024 | Ashley Faus

Join us for an engaging conversation as Ashley Faus dives deep into the art of B2B marketing and thought leadership. Discover why true thought leadership requires both bold ideas and leadership skills, and learn about Ashley’s four essential pillars of thought leadership: credibility, profile, prolific output, and depth of ideas.

Key Highlights:

  • The power of source ideas to shape your content strategy.
  • How to build meaningful relationships with creators for lasting impact.
  • The evolving connection between B2B companies and the creator economy.
  • Navigating the rise of AI while keeping human creativity at the forefront.
  • Practical steps for founders and CEOs to kickstart a thought leadership program.

Even if you’re a marketer, founder, or creator, this episode is wrapped with useful insights on content strategy, leveraging influencers, and the future of B2B marketing. Don’t miss it! 

TIMESTAMPS:

00:00 Introduction and Background

05:30 Defining Thought Leadership

10:35 Creating Depth of Ideas

23:13 Challenges in B2B Marketing Attribution

35:33 Leveraging Influencers, Subject Matter Experts, and Thought Leaders

46:41 Starting a Thought Leadership Program

47:51 Creating Source Ideas and Strategic Elements

54:35 Roles and Career Advice in B2B Marketing

01:00:46 The Future of B2B Companies and the Creator Economy

01:05:57 The Impact of AI on Content Strategy and B2B Marketing Roles

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Includes
  • Content Strategy
  • Client Profiles
  • Media Playbook
  • Better Leads
  • Increased Founder Authority
  • Shorter & Automated Sales Funnel
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