Порядок денний Естратегічної консультації

Cracking the LinkedIn Ads Code: What Works in 2025

We’re going to cut through the fluff and share what works in LinkedIn advertising. After years of testing and optimizing campaigns, we’ve developed strong opinions about each ad format. Let’s dive into the good, the great, and the occasionally frustrating world of LinkedIn ads.

The Heavy Hitters: Feed-Based Ads

Single Image Ads: The Foundation of Success

Look, we get it. Single-image ads might seem basic, but they’re our bread and butter for a reason. The secret? It’s all about matching the message to where your prospect is in their journey:

When they don’t know you, keep it dead simple:

  • Drop the jargon
  • Focus on one clear pain point
  • Show how you’re different (but don’t try to explain everything)

Once they know you? That’s when we love showcasing customer wins and industry recognition. Trust us, it hits differently when they’ve already visited your site.

Video Ads: The Trust Builders

We’re obsessed with video ads for one main reason: they tell us exactly how interested someone is. When we see someone watch 75% of our video, we know we’ve got their attention. Plus, there’s nothing quite like the video for:

  • Explaining complex services
  • Showing your team in action
  • Breaking down complicated topics

Carousel Ads: The Storytellers

Here’s the thing about carousel ads – most people use them wrong. They’re not just for showing multiple products. We’ve found they work best for:

  • Walking through a process
  • Showcasing different aspects of a solution
  • Building a narrative that pulls people in

Document Ads: The Lead Magnets

We love document ads because they’re different. Instead of asking someone to leave LinkedIn, they can consume your content right there in their feed. It’s perfect for:

  • Industry reports that establish authority
  • How-to guides that solve real problems
  • Case studies that prove your worth

Conversation Ads: The Personal Touch

These are tricky to get right, but when they work, they work. The key is hyper-personalization. We’re talking:

  • Industry-specific messaging
  • Role-based pain points
  • Clear, valuable next steps

Spotlight Ads: The Budget-Friendly Option

Nobody talks about these enough. They sit quietly on the right side of the feed, but here’s what makes them special:

  • They’re surprisingly affordable
  • They can be highly personalized
  • They’re perfect for staying top-of-mind

Text Ads: The Silent Workers

Let’s be honest – text ads aren’t that much fun. But they serve a purpose, and they serve it well:

  • They’re incredibly cost-effective
  • They keep you visible
  • They support your bigger campaigns

Our No-Nonsense Tips for Success

Stop trying to sell in cold ads Instead, focus on helping your prospect understand:

  • Why they should care
  • What makes you different
  • What’s in it for them

Match your content to the scroll speed. People scroll fast. Really fast. So:

  • Lead with your strongest point
  • Use clear, compelling visuals
  • Make your value proposition obvious

Test everything, but be smart about it We’re not saying test every little thing. Test what matters:

  • Headlines that grab attention
  • Images that stop the scroll
  • Offers that drive action

The Real Talk About Budgets

Here’s what we’ve learned about spending money on LinkedIn ads:

  • Start with single-image ads to find your audience
  • Use video ads when you need to explain something complex
  • Save conversation ads for your most qualified prospects

What Matters in Measurement

Forget vanity metrics. Focus on:

  • Cost per qualified lead
  • Lead-to-opportunity conversion
  • Return on ad spend

And remember – LinkedIn leads often take longer to convert, but they’re usually worth the wait.

Looking Ahead

The LinkedIn ads platform keeps evolving, and we keep adapting. What’s working right now:

  • Native content that doesn’t feel like an ad
  • Educational content that solves real problems
  • Multi-format campaigns that work together

Success on LinkedIn comes from using different ad types together to talk with your audience. Start simple, measure what works and then do more of what works well! LinkedIn advertising takes time to work well, but when you do it right it helps you reach business customers very effectively!

Почніть з нас:

Скоротіть витрати на рекламу в LinkedIn щонайменше на 50% за допомогою нашої стратегії керованої співбесіди

Включає в себе
  • Стратегія контенту
  • Профілі клієнтів
  • Media Playbook
  • Кращі потенційні клієнти
  • Розширення повноважень засновника
  • Скорочена та автоматизована воронка продажів
Замовте безкоштовну консультацію!