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Why Your B2B Strategy is Failing Without RevOps

Is your sales team complaining about “bad leads”, your marketing team crying for more budget, and nobody can agree on what’s really working? If so you’ve got a big problem with your operations and it’s absolutely murdering  your growth.

Revenue Operations (RevOps) is the answer to this chaos,  and don’t worry it’s not just another buzzword. It’s how you’ll build a growth machine that scales, if you correctly combine it with your LinkedIn ads. I’ll show you exactly how to make it happen and why it’s the smartest move you can make!

Stop fumbling around with siloed teams and generic cookie-cutter campaigns. The time to level up is right about now.

REVOPS + LINKEDIN ADS = IDEAL POWER COUPLE

If your sales and marketing teams still aren’t playing nice, it’s time for RevOps to whip them into shape. RevOps dismantles silos, simplifies data, and creates a single pipeline that connects every touchpoint in your customer journey. It’s not magic, it’s just what happens when you stop treating sales and marketing like rival gangs.

LinkedIn Ads

LinkedIn isn’t just Facebook for professionals. It’s where your buyers are actually paying attention. With targeting so sharp it’s almost scary (job title, industry, company size, geography – you name it, LinkedIn Ads make every dollar work harder. And when you integrate it with RevOps? Game over.

Ditch Silos, Build a Pipeline

Siloed teams kill growth. Your marketing team is busy building awareness while sales is waiting for “hot leads,” and neither knows what the other is doing. RevOps puts an end to the chaos by creating one defined pipeline that tracks every lead from click to close.

When LinkedIn Ads feed directly into this pipeline, you’ve got a seamless system. No more wasted clicks. No more cold leads. Just high-quality prospects flowing straight to your sales team.

Use LinkedIn Ads to Actually Get Results

Thought Leader Ads

Here’s a hot take: nobody wants your boring corporate ads. If your LinkedIn feed is full of static posts and overproduced videos with zero personality, you’re doing it wrong.

Thought Leader Ads let your execs or industry pros take center stage. People want to hear from people, not logos. Use these ads to:

  • Share real insights.
  • Show off expertise.
  • Build trust (and yes, leads).

Pro Tip: Don’t make your execs script robotic videos. Do a quick, guided interview, chop it into short, snappy clips, and let LinkedIn work its magic. What’s a guided interview? Click here to find out what it is and why you should consider using them.

If you’re still relying on text and images alone, welcome to 2024 – video is king. Use LinkedIn Video Ads to:

  • Demo your product in 30 seconds.
  • Highlight your success stories (people love proof).
  • Share insights that actually matter to your audience.

These aren’t vanity plays. Every video should have one purpose: move your audience down the pipeline. No fluff, no wasted spend.

Get Your Tech Stack in Order

You want results? You need your tools talking to each other. Sync your LinkedIn campaigns with your CRM, and make sure your data flows seamlessly between platforms. Here’s how:

  • LinkedIn Lead Gen Forms: Automatically push leads into your CRM, no manual nonsense.
  • Google Tag Manager: Track user behavior and retarget like a pro.
  • HubSpot or Salesforce: Use the data to tune your RevOps strategy.

Tech integration isn’t optional. It’s what separates scalable businesses from ones that flail around wondering why their leads keep slipping through the cracks.

Make the Most of Your Data

Here’s the harsh truth: most companies collect mountains of data and do absolutely nothing useful with it. RevOps changes that. Analyze the performance of your LinkedIn campaigns and use those insights to tweak everything:

  • Targeting: Are you reaching decision-makers or interns?
  • Messaging: Does your ad copy actually resonate, or does it sound like a bad AI template?
  • Pipeline flow: Are your leads converting, or are they getting stuck? Fix it.

Every tweak should bring you closer to one goal: more revenue, less waste.

IN CONCLUSION – GO BIG OR GO HOME

If you’re still debating whether RevOps and LinkedIn Ads are worth your time, let me spell it out: they are. This isn’t a cute experiment. It’s a proven strategy for dominating your market in 2024. And it’s not even that hard.

Integrate your pipeline. Run smart LinkedIn campaigns. Use the data to optimize. Rinse, repeat, scale.

Or, keep wasting your budget on outdated tactics and wonder why your competitors are winning. Your call.

Start with us:

Reduce the Cost of your LinkedIn Ads by at least 50% with our Guided Interview Strategy

Includes
  • Content Strategy
  • Client Profiles
  • Media Playbook
  • Better Leads
  • Increased Founder Authority
  • Shorter & Automated Sales Funnel
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