
Yes, advertising on LinkedIn is pretty expensive, the sooner you accept that, the better. Before you start running from those scary high costs, let me show you exactly why they’re worth every penny, more importantly I’ll show you how to make them work for your business. If LinkedIn ads weren’t delivering good results, do you really think all these successful B2B companies would keep spending money on them? Probably not.
THE TRUE COST OF “CHEAP” LEADS
You might argue that you can get a lot more bang for your buck doing Meta ads. Okay, you might get 50 leads for the price of 5 LinkedIn ones, but how many of those actually show up to your calls? And if/when they do show up, are they the decision makers who can sign off on your solution, or are they just here to waste your sales team’s time?
Facebook is great if you’re selling $25 courses or trying to get people to download your meditation app with a subscription model. But for serious B2B? Please. LinkedIn is where it’s at.
YOU’RE COMPARING APPLES TO ORANGES
Here’s what most people get wrong – they try to compare LinkedIn ads with Google Search ads like they’re the same thing. They’re not even playing the same game. Google Search is catching people already looking for solutions. LinkedIn? We’re creating demand before people even know they need you.
When someone looks up “LinkedIn ads agency”, they’re already sold on the idea and they know what they’re looking for. LinkedIn lets you directly target the higher-up who doesn’t even realize his company is bleeding money with inefficient ads.
TARGETING OPTIONS JUSTIFY THE PRICE
Want to know what makes LinkedIn truly powerful? It’s not just the targeting (though that’s pretty sweet). It’s the re-targeting capability. That LinkedIn Insight Tag is pure gold – it sees everyone who visits your site, regardless of where they came from.
Got successful Google ads? Great. Facebook campaigns crushing it? Even better. LinkedIn can take all that traffic, qualify it using their targeting filters, and keep serving your ads to those visitors for months. It’s like having a premium remarketing system on steroids.
MAKE THE MATH MAKE SENSE
If you’re just throwing up cold LinkedIn ads and hoping for the best, you’re doing it wrong. The smart play is using LinkedIn as part of your full marketing ecosystem. Start with retargeting your existing traffic – it’s the lowest hanging fruit. Once you’ve got that dialed in, then you can start expanding to cold audiences.
And remember – one enterprise deal from LinkedIn can pay for your entire quarter’s ad spend. Try getting that kind of ROI from your $2 Facebook leads.
IN CONCLUSION
Are LinkedIn ads expensive? Yep. But if you’re serious about B2B growth, you need to stop being penny pinching. LinkedIn ads aren’t just another ad platform – they’re a very precise tool that lets you reach decision-makers with actual buying power.
The question isn’t whether you can afford LinkedIn ads. The real question is whether you can afford to miss out on the quality leads your competitors are already getting from them.