
LinkedIn Ads are very powerful tools that help businesses reach important people and grow their business in B2B digital marketing. Many marketing teams don’t want to use LinkedIn Ads because they think it’s too expensive but from our experience of running many B2B campaigns we want to show you that this is not true and share ways to get good results even with small budgets!
Breaking the “LinkedIn is Expensive” Myth
We have shown many times that you don’t need big marketing budgets to do well with LinkedIn advertising. Our team gets very good results with just $500-1000 per month. The important thing is not how much money you spend but how well you target and improve your ads.
The Foundation: LinkedIn Insight Tag Implementation
The most important thing is to put the LinkedIn Insight Tag correctly. This tracking code goes before the </body> tag on your website and helps you do many things like:
- Track visitors from different places
- Make better groups of people to show ads to
- See how many people convert
- Know which ads work best
- Show ads again to people who visited before
Building High-Performance Audience Segments
We found that making good groups of people to show ads to is very important. These 4 groups work very well:
1. People who visit your LinkedIn Company Page
2. People who visit your website
3. People who watch your videos
4. People from your contact list
Strategic Budget Allocation: The 70/30 Framework
We use this simple way to spend money:
- 70% for showing ads to people who know about you
- 30% for finding new people
Ad Format Strategy: Choosing the Right Tools for Each Stage
We use different types of ads:
- Simple image ads
- Content that shows you know what you’re talking about
- Text ads that don’t cost much
Implementation Best Practices
- Start small and test things
- Check how ads are doing every day
- Make changes based on what works
- Slowly spend more money on good ads
Looking Ahead: 2025 Trends and Opportunities
In 2025 we see these important things:
- More video content
- Ads that work well on phones
- Workers helping share company content
- Better ways to find the right people using AI
The Bottom Line
You don’t need lots of money to do well with LinkedIn Ads! If you use the right strategy focus on people who already know you and use the right kinds of ads you can get very good results even with a small budget.
Do you want to know how to use these ideas for your business? Book a call with us and find out!