
Contrary to some beliefs, AI is not just a buzzword anymore, actually, it hasn’t been for a long time. If you’re not using AI yet for whatever reason, you’re only making your job harder for yourself. It can be the difference between growing your business fast and effectively or being stuck doing dumb repetitive tasks that take up your time and cost you money in the long run.
Let’s see how you can stop wasting time on manual work and start using AI to your advantage while you’re busy with other, more important work.
It’s Time to Accept It: AI Is Here To Stay
Ai this, AI that, is it going to replace us? Take our jobs away? You should be terrified of it, right? AI tools aren’t going to replace you or run your entire business. But they will give you a massive edge over competitors who are still copying and pasting ad variations by hand. The best part is that you don’t need a fancy machine learning degree to make this stuff work, it’s become pretty easy to use for everyone, The only programming language you need to know for this is English.
Where AI Makes A Difference
AI is best at taking care of the grunt work in your LinkedIn campaigns. Forget about spending hours writing slightly different ad copies or analyzing mountains of performance data.
Tools like Copy.ai and Jasper can generate dozens of ad variations in minutes. Looking to analyze your ad performance? Claude AI or ChatGPT can crunch your data and spot trends faster than any human analyst.
Your campaign analysis shouldn’t take days anymore. Feed your data into the right AI tool and get insights in minutes. Want to know why some ads are crushing it while others fall flat? AI will spot patterns you might miss after three cups of coffee.
And those endless A/B tests? Let AI generate dozens of smart variations instead of racking your brain trying to come up with “one more way” to say the same thing.
The Real Game-Changers
Video content, specifically “Thought Leader Ads” are ruling LinkedIn, but, everyone knows that editing is a pain. That’s where AI editing tools like Descript or RunwayML come in. You simply upload your raw footage and the AI handles the subtitles, trimming, formatting and anything else you might want done to your video. No more wasting entire afternoons just to get a single video ready to post.
If you want to revamp your older content, tools like MarketMuse or Clearscope can analyze your best performing posts and then help you create fresh new versions that still tick all the boxes. It’s like having a content strategist on speed dial.
And let’s talk about chatbots. Not those annoying “please wait while I connect you” bots from 2017. Modern AI platforms like MobileMonkey and ManyChat can handle real human conversations, answer questions about your products, and even qualify leads while you’re asleep.
Very Common Mistakes While Using AI
AI isn’t magic. If you feed it garbage, you’ll get garbage back out of it. When prompting it, you need to be very specific and very clear. Think of AI as an incredibly smart but literal intern who needs detailed instructions.
And please, for the love of god, don’t just copy-paste AI-generated content directly into your ads. Use it as a starting point, then add your brand’s voice and expertise. Your audience can smell generic content from a mile away.
Conclusion
AI tools are transforming how we run LinkedIn ads, whether you like it or not. You can either adapt and use them to belittle your competition or just keep doing things the slow way and watch your competitors zoom past you.
Start small, pick one area where you’re wasting the most time, and let AI handle it. Once you see how much time and energy you save, you’ll wonder how you ever managed without it.
The choice is yours. Just don’t come crying when your manually-created ads get buried by competitors who embraced the future.