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FV 21: Raising VC, First-time Founding, Enterprise Software & Nimble GTM | Emir Atli ‪@HockeyStackB2B‬

In Episode 21 of our podcast, we get to hear the story of Emir Atli, the co-founder and CRO of HockeyStack. Emir talks about his entrepreneurial journey and the interesting evolution of his revenue analytics platform.

Will and Emir chat about his path from the early days in Turkey to building HockeyStack, which actually started as a social media app before becoming an alternative to Google Analytics. He shares his firsthand experience with building superior technology, attracting top talent  and managing different challenges that arise with venture capital fundraising.

Conversation flows toward HockeyStack’s transformation into a B2B “revenue intel” platform, which offers sales information and ABM products. Emir also shares his experience with a diversified marketing strategy across LinkedIn, Google and events.

HockeyStack has the ambitious goal of going public in 2030 and become the operating system for B2B revenue teams.

TAKEAWAYS:

  • HockeyStack started as a social media app but pivoted to become a Google Analytics alternative, offering better insights into product and website data.
  • Building a better technology and hiring the best talent are key factors in the success of a startup.
  • Raising venture capital requires traction and a compelling story, and it’s important to have a strong support network.
  • Dealing with pressure as a C-level executive involves having people to lean on, such as an executive coach and therapist, and knowing that you can start over if needed.
  • HockeyStack is not just an attribution tool, but a command center for revenue teams, offering sales intelligence and ABM products in addition to attribution. HockeyStack aims to be the centralized command center for B2B revenue teams
  • Their marketing strategy includes LinkedIn, Google, events, influencer partnerships, and SEO
  • HockeyStack has entered the enterprise segment and prioritizes building relationships with enterprise customers
  • The goal is for HockeyStack to go public in 2030 and become the operating system for B2B revenue teams

TIMESTAMPS:

00:00 Introduction

01:31 Early Ventures and Lessons Learned

03:45 The Birth of HockeyStack

05:16 Scaling and Market Strategy

10:51 Challenges and Personal Growth

20:06 The Future of HockeyStack

27:36 The Role of Signals in Marketing

31:47 Making Data Actionable

35:18 Diversifying Marketing Strategies

38:44 Enterprise Sales Strategy

48:05 Future Vision for HockeyStack

51:54 Conclusion and Hiring Announcements

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