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FV 17: Materializing the BowTie from @WinningByDesign‬ with Vasco | Guillaume Jacquet‬‬

Meet Guillaume Jacquet, founder of Vasco, the game-changing revenue operations platform built for ambitious SaaS companies. Vasco doesn’t just manage data but transforms it. By pulling messy CRM data, cleaning it up, and pushing it closer to your go-to-market strategy, Vasco helps teams ditch the chaos and focus on winning.

Guillaume, with his sharp background in finance and venture capital, built Vasco for B2B SaaS businesses earning $1M–$100M ARR. The sweet spot? $5M–$50M. Whether it’s revenue forecasting, capacity planning, or creating a single source of truth, Vasco makes sustainable growth and efficient scaling a reality.

Takeaways:

  • Vasco isn’t just another platform; it’s the end-to-end revenue ops solution for SaaS companies ready to dominate their market.
  • Efficient growth is the name of the game, and Vasco’s tools for revenue forecasting, capacity planning, and data alignment put companies ahead of the curve.
  • Guillaume Jacquet’s expertise in finance, venture capital, and entrepreneurship gives Vasco a serious edge—it’s built for real-world challenges, not just theory.
  • Vasco creates a “single source of truth” for go-to-market operations, turning scattered data into a clear, actionable strategy.
  • The platform’s CRM integration and custom data modeling mean businesses can finally align their numbers with their growth ambitions.
  • Target audience? SaaS B2B companies with ARR between $1M-$100M, especially those in the $5M-$50M sweet spot.
  • If your company is serious about sustainable growth and go-to-market excellence, Vasco is your ticket.

TIMESTAMPS:

0:00 Introduction to Guillaume Jacquet and Vasco

5:27 Guillaume’s Background and Journey

14:06 How to Identify and Get PMF and Go-to-Market Fit

24:24 Vasco’s Feature Set: Live Product Demo

29:35 Vasco’s Benchmarking Sources

31:30 Building GTM Analytics & Forecasting Top-Down

38:10 How Vasco gets CROs & RevOps Closer to CFOs

40:23 Vasco is to RevOps what HubSpot is to Inbound

41:54 Building a Single Source of Truth for GTM Data

45:14 Vasco’s Target Market/ICP & Pricing

50:26 Funding, PMF, Runway and Future Vision

52:59 Guillaume’s Experience on RevOps & Finance Disconnect

56:37 The Future of GTM and SaaS Landscapes

1:08:52 VC-backed vs Bootstrapped as a Founder

1:17:21 Outro and Guillaume’s Advice for Founders‍

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