Порядок денний Естратегічної консультації

FV 6: Video Selling & Personalization at Scale in B2B | Bethany Stachenfeld

In this episode, Will chats with Bethany Stachenfeld, CEO of Sendspark, about how personalized video is reshaping B2B sales. From boosting response rates to forging deeper connections, Bethany shares actionable tips on using video in email automation, streamlining workflows, and avoiding common mistakes.

She also explores the future of video personalization with AI innovations and opens up about the challenges of being a founder, including managing rejection and staying creative in an AI-driven world. 

Основні висновки:

  • Personalised video builds stronger connections and drives sales cycles.
  • Sendspark enables scalable video outreach, integrated with automation tools.
  • Effective video selling requires brief, effective messaging.
  • Founders face unique obstacles, including rejection and time management.
  • The future of video personalization is evolving, with AI innovations coming in.

If you want to make your sales outreach more personal and effective, you have to listen to this episode. Bethany’s expertise will persuade you to embrace the power of personalized video at scale.

ЧАСОВІ ТАБЛИЦІ:

00:00 Вступ та передумови

02:13 Origin Story of Sendspark

04:05 Differentiation of Sendspark in the Market

05:34 Personalization at Scale with Sendspark

07:36 Integration with Email Automation Tools

08:04 Hurdles in Selling the Idea of Video Selling

09:40 Proof of Video Selling’s Effectiveness

11:30 Reluctance and Mistakes in Video Selling

14:30 Challenges and Lesser-Known Aspects of Being a Founder

20:03 Addressing Misconceptions about Video Selling

22:09 Data on the Impact of Video Selling

26:41 Using Video for Personalized Outreach

27:34 The Power of Video in Sales

28:26 Building Brand and Credibility with Video

29:21 Accelerating Sales Velocity with Video

31:18 The Importance of Real-Time Communication

33:08 Implementing Video Personalization in Sales Workflows

35:25 Automating Video Personalization with Integrations

37:07 The Value of Integrations in SaaS Products

38:21 Future Updates and Features of Sendspark

41:26 Improving Sales Process and Analytics with Sendspark

43:42 The Future of Video Personalization

47:14 The Role of Strategic Thinking in AI

49:24 The Unique Value of Human Thinking

51:38 The Importance of Well-Rounded Skills in Entrepreneurship

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