In this episode, Elio Narciso, founder and CEO of Scalestack, shares how his time at Amazon and his experience with startups inspired him to take on the inefficiencies in sales processes. Scalestack was born from his vision to help companies automate and declutter their go-to-market strategies, thus letting sales and marketing teams to focus on what they do best – selling and engaging with customers.
Elio discusses Scalestack’s unique features, such as its universal API and workflow builder, which connect and integrate multiple data sources, enrich and score data, and automate the creation of target account lists. Unlike competitors, Scalestack is tailored for enterprise-level organizations, and offers a simple solution for complex data tasks.
The episode also touches on Scalestack’s role in the AWS Global Startup Program, its plans for growth, and its go-to-market strategies, which include direct sales, event participation, and building partnerships. Scalestack aims to be a “set-and-forget” platform, all while empowering RevOps teams to optimize sales and marketing efforts without worrying about data management.
Takeaways:
- Elio Narciso’s time at Amazon inspired him to address inefficiencies in sales processes.
- Scalestack automates go-to-market strategies, enabling teams to focus on sales and customer engagement.
- The platform enriches, normalizes, and scores data-creates accurate target account lists.
- Scalestack’s universal API and workflow builder simplify data integration and orchestration.
- Designed for enterprise-level companies, Scalestack stands out from competitors like Clay.
- The AWS Global Startup Program supports Scalestack in driving innovation and growth.
- Scalestack aims to be a “set-and-forget” solution for RevOps teams.
- Its go-to-market strategy includes events, partnerships, and elevating the conversation around sales challenges.
TIMESTAMPS:
00:00 Intro and Elio’s Background at AWS
05:27 Startups’ Sales Teams Data Problems
07:51 The Role of AWS Global Startup Program
08:56 The Inefficiencies in Sales Reps’ Work
10:52 How Scalestack Solves Data Problems
19:55 Scalestack’s Universal API
28:16 Scalestack vs Clay
35:35 Custom Data Points Examples
38:11 Data Enrichment and Scoring in Enterprise (LIVE demo)
43:05 LLM-powered Data Workflows
48:10 AI Copilot and Orchestration
51:40 Scalestack’s GTM Strategy and Community Building
56:50 Customer’s Workflows Examples
01:01:11 Conclusion and Final Thoughts
