
In this episode, Will chats with Sam Dunning, founder of Breaking B2B. They talk about the future of SEO, the evergrowing influence of AI, and the increasing role of social media. Sam highlights the recurring significance of Google for B2B SEO, the strategic role of both branded and non-branded keywords, and the need to focus on bottom-of-the-funnel content that delivers real conversions. Will and Sam also dive into the subject of how podcasting is a powerful B2B marketing tool, strategies for engaging solo episodes, and the potential of video content on LinkedIn and YouTube.
Key Takeaways:
- SEO is still king for B2B, with Google leading the way.
- AI handles basics, but complex, niche content sets you apart.
- Bottom-of-the-funnel content drives leads; non-branded keywords attract fresh prospects.
- Podcasts build trust, generate revenue, and are great for repurposing content.
- For solo podcasts, structure and smooth flow are key—no awkward pauses!
- Nail the SEO basics: mobile-friendly, fast-loading, and well-structured content.
- Video content on LinkedIn grows your reach, and its video scrolling beta could boost organic growth.
Keep your content strategy diverse to stay ahead and drive real results! 🚀
TIMESTAMPS:
00:00 Introduction and Background
08:05 The Impact of AI-Powered Content on SEO
15:07 Branded vs. Non-Branded Keywords in B2B SEO
33:11 The Importance of Audience Engagement
42:08 The Power of Video Content50:55 The Future of LinkedIn Organic Growth