On LinkedIn, prospects typically need to see your message about eight times before taking action.
You can retarget people who have already shown interest in your business, but you need at least 300 people in your audience to begin with.
Let’s see how it’s done:
LinkedIn’s Smart Ways to Keep in Touch with Your Audience
You don’t have to be slowed down by those 300 people. LinkedIn offers several promising pathways to build your audience, each with clear advantages depending on your timeline, budget, and quality requirements.
Quick Ways to Adjust and Adapt
Video Ad Retargeting: The Speed Champion
Video ad retargeting is the fastest and most effective method for building audiences on LinkedIn. You can establish a qualified retargeting group within days rather than months and target viewers based on completion rates (25%, 50%, 75%, or 100%).
You can nurture prospects over time with engagement windows ranging from 30 to 365 days. Those watching at least 50% of your video typically require about $1,000 in ad spend over one week, which makes this approach time and cost-efficient.
Single Image Ad Retargeting: The Reliable Competitor
Single image retargeting is amazing because it tracks direct clicks, likes, comments, shares, and company page visits.
Choosing the right campaign objective is essential when executing this strategy since each goal type comes with its own unique pricing structure.
However, be cautious with the LinkedIn Audience Network (LAN). While it increases audience building, the lower engagement quality might compromise your campaign’s effectiveness.
High-Value Audience Building Approaches
Lead Gen Form Retargeting
Though requiring more investment – typically $6,000-$9,000 spread across 1-3 months – this method delivers prospects who have actively expressed interest. By distinguishing between users who merely opened your forms and those who completed submissions, you can create strategic qualification segments with proven intent.
Website Visitor Retargeting
You have to be patient when it comes to making big audiences through website visits, especially for firms with light traffic volume. The insights that you get are invaluable. This method connects with your analytics tools to show you how prospects move through all your digital channels.
Making Your Plan Work
Combine quick approaches with longer-lasting ones to both reconnect with people immediately and build relationships over time.
Remember, having lots of followers isn’t as important as having the right ones who actually interact with your content.
Start by spending more on methods that build your audience quickly, then gradually shift your money toward approaches that attract higher-quality connections.
Keep experimenting with different types of content – some formats will help you grow faster while others will attract more engaged followers.
Campaign Optimization Insights
Recent data shows that campaigns that have a retargeting combination of video and single image have a higher engagement rate compared to using any of these methods alone.
Also, maintaining a consistent posting schedule has shown to reduce audience building time up to 30%.
Looking Forward
On LinkedIn, if you want to succeed in this, you have to be adaptable with your retargeting strategy. Focus on methods that align with your timeline and budget while maintaining audience quality.
Ready to start building your LinkedIn retargeting audience? Let’s explore the best strategy for your business in a quick 15-minute call.
