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Tag: Budget

4 Brutal Truths About Your Failed LinkedIn Ads

Posted on by Will Yuste

Your LinkedIn ads suck.

Not my opinion. Just math.

Most B2B companies waste thousands on LinkedIn ads with pathetic ROI. I’ve seen the numbers.

Want to know why? You’re skipping the fundamentals.

LinkedIn ads can be absolute money printers when done right. The targeting capabilities are unmatched for B2B.

Here’s the four brutal truths about why your LinkedIn ads fail – and how to fix them.

Truth #1: Your Targeting Is Way Too Broad

“Let’s target all marketing managers!”

Dead on arrival.

The B2B buyer’s journey includes multiple people, ~3.000 impressions and 260+ touchpoints.

If you’re going too wide, it means you won’t be able to afford to go deep enough and actually convert.

Your LinkedIn ads need extremely specific and focused targeting.

Instead of “Marketing Directors,” try “Marketing Directors at SaaS companies with 50-200 employees struggling with lead generation.”

Specificity gets attention.

Most companies (that can afford to) think broader targeting means more leads. But that’s wrong in most cases. What it does mean is you get more expensive and overall lower-quality leads.

Follow the 80/20 rule here. Figure out the 20% of your customers that bring in 80% of your revenue and then keep on targeting people like them.

Truth #2: You Make Your Content All About You

Your potential buyers don’t care that much for your product’s features.

What they do care about are their problems and how you can solve them.

If you’re pushing out random product demos before you build trust with your audience, you’re dooming yourself to failure…

The best performing ads on LinkedIn are those that deliver value upfront.

Trust comes before transactions. Always.

Most LinkedIn ads fail this basic test. They talk about “our revolutionary platform” instead of “how to solve your specific problem.”

Remember: Nobody wants to buy a drill. They want a hole in their wall.

Your LinkedIn ads should focus on the hole, not your fancy drill features.

Truth #3: You Make New Content For Every Ad (Stupid)

The content hamster wheel kills most LinkedIn ad campaigns.

You don’t need new content for every ad.

One piece of great content can become multiple LinkedIn ad variations.

Take a single expert interview and transform it into:

  • 8 different LinkedIn posts
  • 4 distinct ad creatives
  • 3 downloadable resources
  • 1 in-depth article

Each variation targets a different pain point or objection.

Work smarter, not harder.

Most marketers burn out trying to feed the content beast. Stop the madness. Repurpose ruthlessly.

Take your best-performing piece and wring every drop of value from it. Your LinkedIn ads will thank you.

Truth #4: Your Ads Look Like Ads (People Hate Ads)

The fastest way to kill LinkedIn ad performance? Make it look like an ad.

Stock photos of happy business people? Instant scroll-past.

Headlines that scream “REVOLUTIONARY SOLUTION”? Instant skepticism.

The best LinkedIn ads don’t look like ads at all. They look like helpful content a colleague might share.

They use:

  • No stock photos
  • Human, conversational tone
  • No vague promises
  • Actual results with proof

What now?

When you set up your campaigns properly, expect to see:

  • Dramatic drops in CPL
  • Conversion rates climb
  • Sales cycles shorten

This isn’t complicated.

It’s about doing the foundational work most marketers skip:

  1. Deeply understand your exact audience
  2. Create helpful content that builds trust
  3. Maximize that content through smart repurposing
  4. Make your ads not look like ads

Most companies want shortcuts.

They hire agencies to “fix” their LinkedIn ads without fixing their fundamentals.

That’s like putting premium gas in a car with no engine.

Implement these four truths, and your LinkedIn ads won’t just generate clicks, they’ll generate actual business results.

Everything else is just a waste of money.

10 Tactics to Increase LinkedIn Ad Budget Efficiency

Posted on by Will Yuste

Are you satisfied with the performance of your LinkedIn ads? You will likely waste your marketing budget if you don’t properly set up and monitor your campaigns.

Here are 10 key steps to optimise your LinkedIn campaigns and get better results:

1. The Importance of Insight Tag

If the insight tag is not functioning properly, you’ll miss important conversion data and targeting opportunities.

Proper way to check: Navigate to LinkedIn Campaign Manager, click on “Audiences” on the left side, and under “Sources”, look at “Website visit”. How to know if the tag is working? You should be able to see signals from your website within the last hour. If you don’t see any signals, you need to fix the tag.

2. Count Conversions Correctly

You can use simple form fills, and that is fine, but what is more important is tracking valuable actions through your funnel.

Our tip: Add URL forwarding at important conversion points. When customers book calls through Calendly, for example, redirect them to a specific confirmation page. This creates universal tracking points for all ad platforms, including LinkedIn. Use the same approach for purchases and major conversions. Measure what’s important, not just what’s simple.

3. Give Value to Conversions

If you were wondering, it’s not enough to just count conversions, you need to give them appropriate values. This way, LinkedIn can prioritise quality over quantity.

Value examples:

  • Key page visits: $1
  • Form submissions: $25
  • Booked calls: $150
  • Purchases: $1,500+

By assigning values, you avoid optimising for cheap, low-quality conversions and focus on what brings real business impact.

4. Implement Both Last Touch and Each Touch Attribution

Set up both attribution models:

  • Last touch: Credits the final ad interaction before conversion
  • Each touch: Distributes credit across all ads in the conversion journey

Consider assigning higher values to last touch (80-90%) and lower values to each touch (10-20%).

5. Make Larger Retargeting Audiences

Don’t wait until you need retargeting audiences to create them. Set them up early so they can collect data while you run other campaigns.

Key audience segments to create:

  • Website visitors (30, 90, 180 days)
  • Company page visitors (30, 90, 180 days)
  • Ad engagement (30, 90, 180 days)
  • Video views (30, 90, 180 days)
  • Lead gen form opens/submissions

Many businesses find more success starting with retargeting campaigns rather than cold outreach. Building these audiences early gives you that option.

6. Monitor LinkedIn Audience Network Spending

LinkedIn Audience Network (LAN) can silently consume your budget if left unchecked, sometimes taking 90-95% of spending. Either disable it completely or create a split strategy: allocate most of your budget to LinkedIn-only placements and a smaller portion to LAN.

7. Optimise Your Targeting Settings

The most important setting to disable is “Audience Expansion.” This feature will broaden your targeting beyond what you specified, and this will dilute audience quality. Try to focus on position titles, job functions, geographies, and company sizes which are relevant to your ICP (ideal customer profile).

8. Create a Clean Campaign Setup

An effective campaign structure follows the buyer journey:

  • Awareness campaigns for cold audiences
  • Consideration campaigns for people who are engaging
  • Conversion campaigns for high-intent users
  • Retargeting campaigns (30, 90, 180 days) for previous visitors
  • Long-term nurture campaigns for staying top-of-mind

This approach makes sure you are meeting prospects with the appropriate message at the right stage

9. Use Customer Interest Strategies

Check if your ads are building trust or if they are interrupting people while scrolling.

LinkedIn advertising isn’t just about promoting and selling, it’s about showing you are a trusted authority. Helpful and meaningful content is something that you need to focus on when addressing the challenges of your audience, and then you can focus on sales.

10. Review Creative Quality and Performance

Check the quality of your ad creatives. Make sure images are professional, copy is captivating, and your headlines are engaging.

Conclusion

These steps can help you improve performance and ROI. Put your focus on meaningful messages so you can target the right audience and see what truly matters to your business.

If you need help with these steps, don’t hesitate to book a call with us!

These Bidding Tricks Helped Me Slash My LinkedIn Ad Costs By 27%

Posted on by Will Yuste

LinkedIn Ads were eating away at our budget ridiculously fast.

At first I didn’t give it much thought because It’s not my money anyway, why should I care about the bidding?

Learned pretty quick company management does not share the same stance on it.

Upon further investigation, I managed to figure out what was decimating our ad spend and I even brought down our cost by 27%.

The LinkedIn objective trap that most marketers fall into

First, I realized LinkedIn’s objective system was sabotaging my campaigns before they even started.

LinkedIn forces you to pick an objective that dictates your bidding options:

  • Brand Awareness – charged by impressions
  • Website Visits – charged by clicks or impressions
  • Engagement – charged for every tiny interaction
  • Video Views – charged per view (2+ seconds at 50% on screen)
  • Lead Generation – charged by form fills
  • Website Conversions – charged by specific actions

I was using “Maximum Delivery” for Website Visits. Big mistake.

When I switched to the right objective with manual bidding, my costs immediately dropped by 12%.

The auction hack that saved me 15% more

LinkedIn doesn’t just give ad space to the highest bidder.

They look at three factors:

Your bid amount.

Ad relevance to your audience.

Historical performance.

I improved my relevance score by making my ads hyper-specific to my audience.

Tighter targeting + better creative = lower costs.

This single change cut my costs by another 15%.

Four bidding types, but only one slashed my costs by 27%

I tested all four bidding strategies LinkedIn offers:

Manual bidding: I control exactly what I’ll pay per click or impression.

Maximum delivery: LinkedIn controls everything and spends my budget as fast as possible.

Cost cap bidding: I set an average cost target, LinkedIn adjusts within that range.

Enhanced bidding: LinkedIn increases my bid up to 45% for “high-value clicks.”

Manual bidding won by a landslide. It was the foundation of my 27% cost reduction.

LinkedIn Campaign Manager bidding options

I went from paying $8.45 per click to just $6.17.

My CPM disaster (and what I learned the hard way)

So I got cocky.

After saving so much with manual bidding, I thought I’d try CPM bidding because some LinkedIn “guru” recommended it in a YouTube video.

Wow. Worst decision ever.

My costs shot up by $782 in the first week alone. I nearly had a heart attack checking the dashboard Monday morning.

Turns out my CTR was garbage, only 1.8% – nowhere near high enough to make CPM work.

After a panicked chat with my marketing buddy who’s been doing this for years, I learned CPM only works when:

  • Your B2B campaigns already get 3%+ CTR (mine didn’t)
  • Your retargeting is crushing it with 5%+ CTR (again, nope)

That $782 lesson was a painful one but it clarified a lot.

After my CPM fiasco, I developed this process through pure trial and error:

  • Start bidding 15-18% below LinkedIn’s suggested range (they always inflate it)
  • Check campaigns before lunch daily – if they’re spending too fast, drop bids by 5-7%
  • If a campaign is crawling along with no spend by 3pm, bump bids up 8%
  • Weirdly, my weekend bids can be 22% lower and still perform (everyone’s offline anyway)
  • I track everything in a spreadsheet that only makes sense to me (don’t do that)

My boss thinks I’m a genius, but ‘m not telling him it’s just manual bidding and a spreadsheet.

My Expensive Automated Bidding Mistake

I’m very lazy.

I originally just chose automated bidding because I didn’t wanna have to bother with it.

That laziness cost my company $4,367 in wasted spend in just under a month.

When I finally switched to manual bidding (after my boss started asking questions), we not only saved money but somehow our conversion rate jumped 8.3%.

Now I just spend about 30 minutes each morning adjusting bids slightly.

If we’re being honest, LinkedIn literally designed their platform to extract the most money out of advertisers.

They try their best to push automated bidding, “LinkedIn Audience Network”, and other proprietary BS. Don’t give into it.

Anyway, that’s my little short story, hopefully you can learn something from my mistakes.

Maximising LinkedIn Ads ROI: The 2025 Playbook for Budget-Conscious Teams

Posted on by Will Yuste

LinkedIn Ads are very powerful tools that help businesses reach important people and grow their business in B2B digital marketing. Many marketing teams don’t want to use LinkedIn Ads because they think it’s too expensive but from our experience of running many B2B campaigns we want to show you that this is not true and share ways to get good results even with small budgets!

Breaking the “LinkedIn is Expensive” Myth

We have shown many times that you don’t need big marketing budgets to do well with LinkedIn advertising. Our team gets very good results with just $500-1000 per month. The important thing is not how much money you spend but how well you target and improve your ads.

The Foundation: LinkedIn Insight Tag Implementation

The most important thing is to put the LinkedIn Insight Tag correctly. This tracking code goes before the </body> tag on your website and helps you do many things like:

  • Track visitors from different places
  • Make better groups of people to show ads to
  • See how many people convert
  • Know which ads work best
  • Show ads again to people who visited before

Building High-Performance Audience Segments

We found that making good groups of people to show ads to is very important. These 4 groups work very well:

1. People who visit your LinkedIn Company Page

2. People who visit your website

3. People who watch your videos

4. People from your contact list

Strategic Budget Allocation: The 70/30 Framework

We use this simple way to spend money:

  • 70% for showing ads to people who know about you
  • 30% for finding new people

Ad Format Strategy: Choosing the Right Tools for Each Stage

We use different types of ads:

  • Simple image ads
  • Content that shows you know what you’re talking about
  • Text ads that don’t cost much

Implementation Best Practices

  • Start small and test things
  • Check how ads are doing every day
  • Make changes based on what works
  • Slowly spend more money on good ads

Looking Ahead: 2025 Trends and Opportunities

In 2025 we see these important things:

  • More video content
  • Ads that work well on phones
  • Workers helping share company content
  • Better ways to find the right people using AI

The Bottom Line

You don’t need lots of money to do well with LinkedIn Ads! If you use the right strategy focus on people who already know you and use the right kinds of ads you can get very good results even with a small budget.

Do you want to know how to use these ideas for your business? Book a call with us and find out!

FV 22: How to 2x a Sales Agency in 9 Months w/ Calls and Content | Gabe Lullo, Alleyoop

Posted on by Will Yuste

Will Martin interviews Gabe Lullo, who is the CEO of Alleyoop. We get to hear about his journey all the way from recruitment to leading a successful sales development agency. He focuses on the importance of the right people in professional services, the role of intent data in sales, and the value of having a great product. 

Gabe talks about his own strategies for growth along with the significance of calls and content, and how to engage your employees. He also points out that video communication is key and the unique value proposition Alleyoop offers to their potential employees.

TAKEAWAYS:

  • People are the core of professional services.
  • Investing in employees is crucial for retention.
  • Intent data can enhance sales strategies but isn’t a silver bullet.
  • Building strong relationships with clients leads to mutual growth.
  • Calls and content are essential for successful outreach.
  • A great product is vital for sales success.
  • Transparency and trust are key in client relationships.
  • Video communication fosters connection and engagement.
  • Hiring experienced SDRs leads to better outcomes.
  • Creating a strong value proposition attracts top talent.

TIMESTAMPS:

‍00:00 Introduction and Gabe’s background

‍10:27 Timing in business: how Alleyoop met ZoomInfo early

‍17:28 Lessons from working with big accounts

‍23:24 Calls and content to make outbound work

‍25:50 How Alleyoop doubled in size

‍29:00 How to get your team to post on LinkedIn

‍35:21 Why outbound isn’t (and won’t ever be) dead

‍39:11 Cold call scripts: the 4 Ps framework

‍46:40 Alleyoop’s tech stack for remote work

‍55:25 How to sell your company to candidates

‍01:02:10 Conclusion and final thoughts

The Truth About LinkedIn Ad Costs (Stop Being Cheap)

Posted on by Will Yuste

Yes, advertising on LinkedIn is pretty expensive, the sooner you accept that, the better. Before you start running from those scary high costs, let me show you exactly why they’re worth every penny, more importantly I’ll show you how to make them work for your business. If LinkedIn ads weren’t delivering good results, do you really think all these successful B2B companies would keep spending money on them? Probably not.

THE TRUE COST OF “CHEAP” LEADS

You might argue that you can get a lot more bang for your buck doing Meta ads. Okay, you might get 50 leads for the price of 5 LinkedIn ones, but how many of those actually show up to your calls? And if/when they do show up, are they the decision makers who can sign off on your solution, or are they just here to waste your sales team’s time?

Facebook is great if you’re selling $25 courses or trying to get people to download your meditation app with a subscription model. But for serious B2B? Please. LinkedIn is where it’s at.

YOU’RE COMPARING APPLES TO ORANGES

Here’s what most people get wrong – they try to compare LinkedIn ads with Google Search ads like they’re the same thing. They’re not even playing the same game. Google Search is catching people already looking for solutions. LinkedIn? We’re creating demand before people even know they need you.

When someone looks up “LinkedIn ads agency”, they’re already sold on the idea and they know what they’re looking for. LinkedIn lets you directly target the higher-up who doesn’t even realize his company is bleeding money with inefficient ads.

TARGETING OPTIONS JUSTIFY THE PRICE

Want to know what makes LinkedIn truly powerful? It’s not just the targeting (though that’s pretty sweet). It’s the re-targeting capability. That LinkedIn Insight Tag is pure gold – it sees everyone who visits your site, regardless of where they came from.

Got successful Google ads? Great. Facebook campaigns crushing it? Even better. LinkedIn can take all that traffic, qualify it using their targeting filters, and keep serving your ads to those visitors for months. It’s like having a premium remarketing system on steroids.

MAKE THE MATH MAKE SENSE

If you’re just throwing up cold LinkedIn ads and hoping for the best, you’re doing it wrong. The smart play is using LinkedIn as part of your full marketing ecosystem. Start with retargeting your existing traffic – it’s the lowest hanging fruit. Once you’ve got that dialed in, then you can start expanding to cold audiences.

And remember – one enterprise deal from LinkedIn can pay for your entire quarter’s ad spend. Try getting that kind of ROI from your $2 Facebook leads.

IN CONCLUSION

Are LinkedIn ads expensive? Yep. But if you’re serious about B2B growth, you need to stop being penny pinching. LinkedIn ads aren’t just another ad platform – they’re a very precise tool that lets you reach decision-makers with actual buying power.

The question isn’t whether you can afford LinkedIn ads. The real question is whether you can afford to miss out on the quality leads your competitors are already getting from them.

Stop Wasting Time: The Only B2B LinkedIn Strategy You Need in 2025

Posted on by Will Yuste

Still throwing money at Facebook ads or chasing Instagram likes while your B2B sales flatline? Wake up. The real money in B2B isn’t in those endless social feeds, it’s on LinkedIn, and if you’re not there with a good strategy, you’re leaving piles of cash on the table.

I know what you’re thinking: “LinkedIn is just another social platform.” Wrong. Dead wrong. While other platforms are drowning in dance challenges and food videos, LinkedIn is where serious business decisions get made. And the best part is, most companies are completely botching their LinkedIn presence, which means there’s a golden opportunity for you to step in.

Why LinkedIn?

LinkedIn isn’t just another social media platform where people scroll mindlessly through cat videos. It’s where decision-makers go when they’re ready to solve problems and spend money. If you do it right, that money could be going into your pocket!

Think about it – when was the last time someone made a six-figure B2B purchase because of a Facebook post? LinkedIn is where the real business happens, and right now, it’s like finding a gold mine that everyone walks past every day.

Content That Actually Makes Money

Forget about posting motivational quotes or sharing generic company updates. That stuff is dead on arrival. If you want to generate serious demand, you need two types of content that move the needle:

  • Expert Content: Share the deep, nitty-gritty details of your industry that nobody else is talking about. Show people how you do what you do. The more specific and tactical you get, the more you’ll stand out.
  • Personal War Stories: Talk about the fires you’ve put out, the mistakes you’ve made, and the lessons you’ve learned. Nothing builds trust faster than showing people you’ve been in their shoes and found a way out.

Video Is King, But Only If You Do It Right

I know, getting in front of a camera feels about as comfortable as a root canal. But the truth is, video content on LinkedIn is absolutely crushing it right now, and the barrier to entry is lower than you might think.

Here’s what you actually need:

  • A decent webcam (stop using your laptop’s built-in camera)
  • Basic lighting (even a $30 ring light works)
  • A microphone that doesn’t make you sound like you’re underwater
  • Something valuable to say (this is where most people fail)

The Strategy That Works

Start with one weekly video where you break down a specific problem your target audience faces. Don’t try to sell anything – just solve problems. Break that video into 3-4 shorter clips, each focusing on a key point.

Then, take those clips and turn them into:

  • Native LinkedIn posts with key takeaways
  • Short-form articles expanding on specific points
  • Discussion starters in relevant LinkedIn groups

The magic happens when you start seeing which topics get the most engagement. Double down on those themes, and suddenly you’ve got a content engine that generates leads while you sleep.

In Conclusion

Stop overthinking it. LinkedIn B2B demand generation isn’t rocket science – it’s about showing up consistently with relevant info that your audience can’t find anywhere else. Start with video, focus on solving real problems, and watch your pipeline fill up with qualified leads who already trust you.

Remember: While your competitors are busy trying to figure out the latest social media trend, you’ll be building a B2B demand generation machine that actually works. Now get out there and make it happen.

LinkedIn Ads: Stop Burning Money and Start Getting Results

Posted on by Will Yuste

LinkedIn Ads are a battlefield. An expensive one. If you’re treating it like a passive advertising platform and think budget alone is enough, then you’re already losing. LinkedIn is not just about pouring money into campaigns, it’s about knowing how to play the system. CPC too high? CTR too low? Bids are consistently draining your wallet? There’s work to be done there.

In this guide, you’ll learn how to take control of your ads and make every dollar you pour into them work harder. I’ll break down how to get ahead of the LinkedIn auction system, lower your CPC, and make campaigns that boost your CTR. I’ll also throw in some advanced bidding strategies from industry experts. Keep on reading and find out.

LINKEDIN’S AUCTION SYSTEM

Being the highest bidder won’t help you here, being the smartest bidder, however, will. Most advertisers (especially the ones with deep pockets) waste their budgets because they don’t get how the system works. Don’t be like most advertisers. LinkedIn rewards relevance over raw spend. They consider both your bid and your relevance score when deciding who wins the auction. A high quality, relevant, and well thought out ad can outcompete higher bids any day of the week.

If you want to win here, you have to start with good targeting. Instead of trying to cast the widest net, be specific with who you want to show your ads to. 

Job titles, Industries, Company sizes, Geo locations…

You can filter by all of those and end up with a much smaller audience that you know is a good fit for your product/service. Broad targeting will kill your budget because it inflates your CPC by making you compete with irrelevant advertiser

Always opt for manual bidding and set your own budgets. Don’t let LinkedIn guilt trip you into wasting more money than needed.

HOW TO LOWER YOUR CPC WITHOUT KILLING PERFORMANCE

If your cost per click is way up in the sky, it means you’re not getting as much as you could out of every dollar you spend. Lowering the CPC doesn’t mean cutting corners. It just means using the right means to optimize your campaigns.

One way to immediately reduce CPC is what I’ve mentioned before, making your audience smaller. 

A smaller, highly targeted audience leads to less competition and ultimately lower costs. But that’s not all there is to it. Engagement matters too. A lot. LinkedIn will reward you for running ads that drive interaction. 

That means you should primarily be focused on making creatives that people actually want to click on and interact with. The higher your click through rate(CTR), the less LinkedIn charges you per click.

Another key strategy: Retargeting. Warm audiences, in other words, people who’ve interacted with your campaigns already, or visited your website. They’re the ones that are way more likely to convert and are cheaper to convert than cold leads. Use LinkedIn’s Matched Audiences feature to retarget these people with more personalized ads that’ll move them closer to a conversion.

MAXIMIZE YOUR CTR

Click-through rate is the bread and butter of your ad campaign, not just a metric you can glance over and think nothing of it. If your CTR is high, it means LinkedIn’s algorithm loves your ad, and you’ll end up paying less per click. Low CTR means you’re pretty much just wasting money and barely making an impression.

You can start by taking a look at your ad creatives and fixing them. Headlines need to grab attention and clearly point out what value you’ll bring to the user if they decide to click on your ad. For the love of God, avoid the generic corporate-speak BS. Be direct and specific with it. 

“Cut your ad costs in half with these proven LinkedIn strategies” will beat “Learn more about LinkedIn ads…” every single time.

Next, rethink the visuals you’re using. Bland stock photos are absolutely not the way to go in a feed full of decision makers. Instead, you should be using clean, professional imagery or simple graphics (not the corporate ones) that make sense combined with your brand’s message. Authenticity is king here.

Finally, make sure your Call to Action is clear and direct, not vague and generic. “Learn More” is pretty much as weak as it gets with CTAs, try something like “Get the Strategy Now” or “Boost Your ROI Today”.

BID SMARTER

Bidding isn’t just about throwing money into the system. It’s about knowing how much and when to bid to maximize your impact.

LinkedIn offers both CPC (cost per click) and CPM (cost per mille, or cost per thousand impressions) models.

If you’re just starting out as a newbie, or you’re testing out some new campaigns, stick to CPC for better control. It lets you pay only when someone clicks, which means your budget won’t be spent on negligible results.

When your CTR improves, you can consider testing CPM bidding for a broader reach. But before you do this you should check out LinkedIn’s suggested bid range, however, take it with a grain of salt, they’d like nothing more than to squeeze more money out of you. Feel free to bid slightly below the recommended range and if your ad is good, you’ll still win the auction.

AD FATIGUE

Ad fatigue is a silent killer of LinkedIn ads, frankly any ads for that matter. If you’re running the same creative for weeks, or even months on end, and wondering why your CTR went below sea level, you’re witnessing it firsthand. Ad fatigue happens when your audience sees your ad so often they get sick of it and stop engaging with it, or even worse, they start ignoring your brand completely because of it.

In short: Keep your ads fresh, test new formats, keep your audience engaged.

LET’S SUM THIS UP

LinkedIn Ads aren’t about spending more, they’re about spending better and smarter. If you understand the auction, lower your CPC, up your CTR and bid strategically, you can turn them into an insanely good revenue driver.

Stop throwing more money at the problem hoping it fixes it. Start implementing these tips and you’ll see your campaigns go from money pits to money printers.

Why Your B2B Strategy is Failing Without RevOps

Posted on by Will Yuste

Is your sales team complaining about “bad leads”, your marketing team crying for more budget, and nobody can agree on what’s really working? If so you’ve got a big problem with your operations and it’s absolutely murdering  your growth.

Revenue Operations (RevOps) is the answer to this chaos,  and don’t worry it’s not just another buzzword. It’s how you’ll build a growth machine that scales, if you correctly combine it with your LinkedIn ads. I’ll show you exactly how to make it happen and why it’s the smartest move you can make!

Stop fumbling around with siloed teams and generic cookie-cutter campaigns. The time to level up is right about now.

REVOPS + LINKEDIN ADS = IDEAL POWER COUPLE

If your sales and marketing teams still aren’t playing nice, it’s time for RevOps to whip them into shape. RevOps dismantles silos, simplifies data, and creates a single pipeline that connects every touchpoint in your customer journey. It’s not magic, it’s just what happens when you stop treating sales and marketing like rival gangs.

LinkedIn Ads

LinkedIn isn’t just Facebook for professionals. It’s where your buyers are actually paying attention. With targeting so sharp it’s almost scary (job title, industry, company size, geography – you name it, LinkedIn Ads make every dollar work harder. And when you integrate it with RevOps? Game over.

Ditch Silos, Build a Pipeline

Siloed teams kill growth. Your marketing team is busy building awareness while sales is waiting for “hot leads,” and neither knows what the other is doing. RevOps puts an end to the chaos by creating one defined pipeline that tracks every lead from click to close.

When LinkedIn Ads feed directly into this pipeline, you’ve got a seamless system. No more wasted clicks. No more cold leads. Just high-quality prospects flowing straight to your sales team.

Use LinkedIn Ads to Actually Get Results

Thought Leader Ads

Here’s a hot take: nobody wants your boring corporate ads. If your LinkedIn feed is full of static posts and overproduced videos with zero personality, you’re doing it wrong.

Thought Leader Ads let your execs or industry pros take center stage. People want to hear from people, not logos. Use these ads to:

  • Share real insights.
  • Show off expertise.
  • Build trust (and yes, leads).

Pro Tip: Don’t make your execs script robotic videos. Do a quick, guided interview, chop it into short, snappy clips, and let LinkedIn work its magic. What’s a guided interview? Click here to find out what it is and why you should consider using them.

If you’re still relying on text and images alone, welcome to 2024 – video is king. Use LinkedIn Video Ads to:

  • Demo your product in 30 seconds.
  • Highlight your success stories (people love proof).
  • Share insights that actually matter to your audience.

These aren’t vanity plays. Every video should have one purpose: move your audience down the pipeline. No fluff, no wasted spend.

Get Your Tech Stack in Order

You want results? You need your tools talking to each other. Sync your LinkedIn campaigns with your CRM, and make sure your data flows seamlessly between platforms. Here’s how:

  • LinkedIn Lead Gen Forms: Automatically push leads into your CRM, no manual nonsense.
  • Google Tag Manager: Track user behavior and retarget like a pro.
  • HubSpot or Salesforce: Use the data to tune your RevOps strategy.

Tech integration isn’t optional. It’s what separates scalable businesses from ones that flail around wondering why their leads keep slipping through the cracks.

Make the Most of Your Data

Here’s the harsh truth: most companies collect mountains of data and do absolutely nothing useful with it. RevOps changes that. Analyze the performance of your LinkedIn campaigns and use those insights to tweak everything:

  • Targeting: Are you reaching decision-makers or interns?
  • Messaging: Does your ad copy actually resonate, or does it sound like a bad AI template?
  • Pipeline flow: Are your leads converting, or are they getting stuck? Fix it.

Every tweak should bring you closer to one goal: more revenue, less waste.

IN CONCLUSION – GO BIG OR GO HOME

If you’re still debating whether RevOps and LinkedIn Ads are worth your time, let me spell it out: they are. This isn’t a cute experiment. It’s a proven strategy for dominating your market in 2024. And it’s not even that hard.

Integrate your pipeline. Run smart LinkedIn campaigns. Use the data to optimize. Rinse, repeat, scale.

Or, keep wasting your budget on outdated tactics and wonder why your competitors are winning. Your call.

FV 17: Materializing the BowTie from @WinningByDesign‬ with Vasco | Guillaume Jacquet‬‬

Posted on by Will Yuste

Meet Guillaume Jacquet, founder of Vasco, the game-changing revenue operations platform built for ambitious SaaS companies. Vasco doesn’t just manage data but transforms it. By pulling messy CRM data, cleaning it up, and pushing it closer to your go-to-market strategy, Vasco helps teams ditch the chaos and focus on winning.

Guillaume, with his sharp background in finance and venture capital, built Vasco for B2B SaaS businesses earning $1M–$100M ARR. The sweet spot? $5M–$50M. Whether it’s revenue forecasting, capacity planning, or creating a single source of truth, Vasco makes sustainable growth and efficient scaling a reality.

Takeaways:

  • Vasco isn’t just another platform; it’s the end-to-end revenue ops solution for SaaS companies ready to dominate their market.
  • Efficient growth is the name of the game, and Vasco’s tools for revenue forecasting, capacity planning, and data alignment put companies ahead of the curve.
  • Guillaume Jacquet’s expertise in finance, venture capital, and entrepreneurship gives Vasco a serious edge—it’s built for real-world challenges, not just theory.
  • Vasco creates a “single source of truth” for go-to-market operations, turning scattered data into a clear, actionable strategy.
  • The platform’s CRM integration and custom data modeling mean businesses can finally align their numbers with their growth ambitions.
  • Target audience? SaaS B2B companies with ARR between $1M-$100M, especially those in the $5M-$50M sweet spot.
  • If your company is serious about sustainable growth and go-to-market excellence, Vasco is your ticket.

TIMESTAMPS:

‍0:00 Introduction to Guillaume Jacquet and Vasco

‍5:27 Guillaume’s Background and Journey

‍14:06 How to Identify and Get PMF and Go-to-Market Fit

‍24:24 Vasco’s Feature Set: Live Product Demo

‍29:35 Vasco’s Benchmarking Sources

‍31:30 Building GTM Analytics & Forecasting Top-Down

‍38:10 How Vasco gets CROs & RevOps Closer to CFOs

‍40:23 Vasco is to RevOps what HubSpot is to Inbound

‍41:54 Building a Single Source of Truth for GTM Data

‍45:14 Vasco’s Target Market/ICP & Pricing

‍50:26 Funding, PMF, Runway and Future Vision

‍52:59 Guillaume’s Experience on RevOps & Finance Disconnect

‍56:37 The Future of GTM and SaaS Landscapes

‍1:08:52 VC-backed vs Bootstrapped as a Founder

‍1:17:21 Outro and Guillaume’s Advice for Founders‍

FV 8: B2B LinkedIn Ads Strategy: Lessons From $100M+ in Ad Spend | AJ Wilcox

Posted on by Will Yuste

In this episode, Will welcomes AJ Wilcox, founder of B2Linked, who dives into the power of LinkedIn Thought Leader Ads and how they boost engagement and click-through rates. He shares actionable tips on audience micro-segmentation, A/B testing, and campaign organisation while highlighting the value of targeting warm audiences to accelerate pipeline velocity.

AJ also emphasizes investing in creativity for better performance, aligning with LinkedIn’s platform, and focusing on long-term metrics like pipeline velocity over simple click-through rates. Plus, he previews updates to his LinkedIn ads course and discusses tools for budget management and data analysis. Packed with strategies, this episode is a goldmine for optimizing LinkedIn ads!

Key Takeaways:

  • Thought Leader Ads can drastically improve engagement and click-through rates.
  • Strong creative leads to better results at lower costs.
  • Aligning with LinkedIn’s platform increases performance and reduces costs.
  • Micro-segment audiences and use A/B testing for optimal campaign results.
  • Warm audience targeting accelerates pipeline velocity.
  • Prioritize long-term metrics like pipeline velocity over click-through rates.
  • Leverage third-party tools for budgeting, analysis, and reporting.

This episode is packed with actionable advice for anyone looking to master LinkedIn ads!‍

TIMESTAMPS:

00:00 Introduction to AJ Wilcox and B2Linked

‍04:25 Thought Leader Ads and Their Impact

‍10:21 Objectives for Thought Leader Ads

‍13:10 The Changing Landscape of B2B Advertising

‍20:56 Costs and Quality Score in LinkedIn Ads

‍27:28 Aligning Interests with the Ad Platform

‍30:25 The Pitfalls of Lead Gen Forms

‍36:47 Creative Rotation and Optimization

‍42:48 Campaign Structure and Organization

‍45:09 Micro-segmenting Audiences

‍46:34 Choosing the Winning Ad

‍50:30 Accelerating Pipeline Velocity

‍53:35 Thought Leader Ads for Non-Employees

‍55:03 Outreach to Engaged Accounts

‍59:53 Alternative to Lead Gen Forms

‍01:01:05 Update on Thought Leader Ads

‍01:05:28 Message Ads and Document Ads

‍01:13:42 Frequency Cap Update

‍01:19:03 Third-Party Software

‍01:24:10 New Course Updates

FV 4: How to run LinkedIn ads profitably in 2024 | JD Garcia

Posted on by Will Yuste

In this episode, JD Garcia, Head of Strategy at Impactable, spills the secrets to mastering LinkedIn ads. From avoiding common mistakes to crafting scroll-stopping content, JD and Will dive deep into strategies that actually work. Discover why video is king on LinkedIn, how to prevent ad fatigue, and the key traits of companies thriving with LinkedIn ads.

Key Takeaways:

  • Set realistic goals: Budget, audience, and product-market fit shape your LinkedIn ad success.
  • Master the tech: Nail targeting, matched audiences, and tracking for seamless campaigns.
  • Video magic: Short, authentic, and engaging videos perform best.
  • Avoid budget traps: Don’t over-focus on leads—consider the entire customer journey.
  • Stay fresh: Set Rotate Ads option to beat fatigue and keep your audience engaged.
  • Think bigger: If LinkedIn alone isn’t enough, go omnichannel for broader impact.
  • Thought leadership wins: Build awareness with in-feed content—even without immediate clicks.

If you want to crush it with LinkedIn ads in 2024, this episode has everything you need. From creating killer videos to avoiding budget pitfalls, JD Garcia breaks it all down in a way that’s easy to apply. Don’t miss out—these tips could be the game-changer your campaigns need!

‍

TIMESTAMPS:

‍00:00 Introduction and Background

‍02:15 Role and Responsibilities as Head of Strategy

‍03:51 Common Mistakes in LinkedIn Ads Configuration

‍07:32 Setting Realistic Expectations for LinkedIn Ads

‍13:39 Key Characteristics of Companies that Benefit from LinkedIn Ads

‍14:04 Average Ratio of ROI for LinkedIn Ads

‍16:19 Using LinkedIn Ads to Accelerate Sales Cycles

‍22:33 Training LinkedIn Ads Managers

‍26:17 Performance of Video Content on LinkedIn

‍34:32 Thought Leadership Ads on LinkedIn

‍43:10 Retargeting and Filtering Traffic

‍45:20 Avoiding Ad Fatigue

‍49:09 Targeting Inactive Audiences

‍52:01 Misusing Budgets on LinkedIn Ads

‍55:02 The Importance of Thought Leadership Ads‍59:16 Rotating Ads and User Experience