LinkedIn became a popular network among professionals all over the world. One of its advertising options is Text ads, which serve as a simple yet powerful tool for businesses.
Here is why they are so beneficial for every business strategy:
What Are LinkedIn Text Ads?
Text Ads are dense advertisements that appear in the right sidebar of LinkedIn’s desktop interface. You can see them across various pages, including home feeds, search results and profiles.
These ads include:
- A brief headline (25 characters max)
- Concise descriptive text (75 characters max)
- A small image (100×100 pixels)
When users click, they’re directed to your desired destination – whether that’s your website or LinkedIn page.
6 Reasons to Use LinkedIn Text Ads
1. Ads that your budget will love
Text ads are cheaper than other LinkedIn ad formats. You have two options to pay:
- Pay-per-click (PPC): Ideal for generating leads
- Per impression (CPM): Great for building awareness
You control daily spending with custom budgets and bids, making them appropriate for businesses with limited marketing funds.
2. Better results on desktop
Because Text Ads are only appearing on desktops, they target users who are better positioned to complete forms and take significant actions. This is a much better way to respond immediately because mobile users often delay conversions.
3. Connection power
LinkedIn shows the faces of people you know who follow the advertiser. Seeing friends connected to a brand makes you trust it more, and you’ll likely click.
4. Precision Targeting
Target decision-makers based on:
- Industry and company size
- Specific job titles
- Professional skills
- Education level
- Geographic location
This precision ensures your marketing budget reaches only the most relevant prospects.
5. Quick Setup, Easy Management
Text Ads are easy to use. They require minimal creative resources – a headline, a short description and a small image. These campaigns are quick to launch, and you can easily track performance through LinkedIn’s analytics tools.
6. Versatile Marketing Strategy
Text Ads work excellently alone or alongside other ad formats. They’re scalable for businesses of all sizes. You can start small and expand as you see results. You can filter and adjust your targeting based on performance data.
Start Simple, See Results
Text ads work really well for all businesses, even though they are simple. They are cheap, target the right audience, and are really easy to use; they give you good results for your money invested.
Doesn’t matter if you’re just starting with LinkedIn or want to add to what you are already doing; these types of ads help you connect with the right professionals easily.
Need help with your LinkedIn ads? Book a call today for a free 15-minute chat!
