
I have a simple question for you: are you wondering whether to use LinkedIn’s forms or build your own webpage to attract new customers?
I’ve tried both ways many times, and honestly, each has its own perks. Let me share what I’ve learned about both options.
Why LinkedIn Forms Are So Quick
Imagine this: you bump to a form that already knows you. That’s what LinkedIn forms do. No more boring retyping your job details and contact info for the 100th time – LinkedIn takes everything from your profile in just one click.
It’s that simple, trust me. Even if you’re job hunting or signing up for something, these forms do it all for you. They fill in your job title, company, experience, and education in an instance. Yours is just to review and submit.
The best part? You have control. Need to change some details or add specific information? You can edit any pre-filled field in a second. Want to quickly submit without modifications? Just review and click submit. This intelligent system reduces what used to be a 15-minute task into a matter of seconds, letting you focus on what really matters – the accessible opportunity.
The Slow Dance of Landing Pages
When someone fills out your landing page form, they’re showing genuine interest. You can see how they interact – from basic user behaviors to detailed interactions, like where they pause, what grabs their attention, and what finally makes them click submit. This deeper level of interaction typically means better lead quality – after all, someone who explores your page is likely more invested than someone who just clicks “submit” on a pre-filled form.
Making LinkedIn Forms Work Harder
LinkedIn Ads can be very powerful with the right strategy. I’ve found two ways to make them exceed expectations.
1. Story-based headlines that need engaging content and proper messaging
Instead of a dull “Download our whitepaper,” try “Find out how Company Z doubled their revenue in 3 months.” Make your headlines really engaging – you want your potential customers starving to learn more.
2. Important questions that help understand customer challenges
Instead of “What’s your role?” Try “What’s your biggest challenge right now?” Making strategic questions will help you understand users’ real needs while keeping the form quick to complete. By combining captivating storytelling with strong questions, you’re not just fetching contacts – you’re collecting useful insights about your potential customers.
The Smart Way Forward
Think of lead generation like a toolbox – you need different tools for different jobs. LinkedIn Forms excel at quick, wide-reach campaigns like webinar signups, while landing pages shine for premium offerings that need more detailed engagement.
The most effective strategy often combines both: use LinkedIn Forms to capture initial interest, then guide promising leads to landing pages for higher-value conversions. Test both approaches, track your results, and adjust your strategy based on what drives real business growth.
Not sure what strategy to use? Book a call and find out.