Don’t pour your advertising budget down the drain, we all know how expensive LinkedIn ads tend to get. Especially without a good strategy and guidance. These days you just have to stay in the loop with new trends and innovations for maximizing your ad performance while spending the least amount of hard-earned money you can. Keep on reading and I’ll show you exactly what you should be doing to take advantage of this new trend, you’ll learn how Thought Leader Ads work and what are the most effective ad strategies for 2025.
How to make a LinkedIn video ad?
First off, authenticity and storytelling are your best friends. LinkedIn is a social platform, and people would much rather look at you than a soulless corporate-style image like the one above.
Sitting in front of a camera yourself and telling the world what your company does is the best way to get the brand recognition you’re looking for. Just think about it – how many times have you mindlessly scrolled past a company’s image ad? Probably more times than you remember.
Thought Leader Ads change that dynamic completely and allow you to express yourself naturally which lets you catch more eyes with actual human content.
What are Thought Leader Ads?
Like we said before: You, your camera and that’s it. Thought leader ads let you take advantage of the relatively low cost, compared to other ad formats. Given that you’re already familiar with what your company does, there’s nobody better suited to tell people all about it in the best possible way – directly.
Not only do you benefit from the low cost, but you also save money on not having to hire a dedicated full-time PR team, instead you could spend way less time, money and hassle by looking at freelance options.
Imagine only having to sit down for ~2 hours every month, and then simply making short, catchy content from that tiny amount of work. It’s literally free real estate (or in this case: Brand awareness, reach, and more customers eager to hear about what you do).
What is the best video length for LinkedIn videos?
As I’m sure you’re aware, short-form video content absolutely took over the internet in these last few years, and that’s for a good reason. People love endlessly scrolling social media, and LinkedIn wasn’t going to sit by and watch as all these other platforms enjoy insane increases in usage.
Let’s get to the point: You want to take advantage of this somewhat new form of content and make your videos 30 seconds long, up to a minute. Your video needs a good hook to keep the user interested in the rest of what you have to say. Get straight to the point, be direct, and you’ll see how many people you never thought would be interested in your content, actually stay and watch.
How do I make a good thought leader ad?
I’ll give you a simple framework for making a good TLA:
- Key message: Think about 2-3 important points you want to share. It could be a new industry insight, trend or company update, choose something you think is relevant to your audience.
- Prepare a script: You’ll most likely need a script for this, but it’s important to follow it loosely. You don’t want to risk sounding too scripted and robotic – people hate that. A conversational tone is ideal.
- Pain points: Focus on what you know are some problems, interests or aspirations of your audience. If you tailor your message correctly, you’ll have no problem grabbing attention.
- Clear call-to-action (CTA): Every ad should guide the viewer on what to do next, whether it’s visiting your website, signing up for a newsletter, or reaching out directly. Make your CTA short, specific, and aligned with your goals. A good CTA can be the difference between a casual viewer and a potential lead.
If you want to learn more about creating an eye-catching TLA, I’ve prepared a more in-depth guide here: (Link)
To sum up
In conclusion, you need a short, eye-catching video with a good hook. Think about yourself and how you react when you stumble upon a somewhat interesting video while scrolling. Look presentable, keep your audience engaged and steer them onto a good call to action.
Check out how a guided interview can help you make amazing thought leader ads.
