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Tag: Video Ads

FV 6: Video Selling & Personalization at Scale in B2B | Bethany Stachenfeld

Posted on by Will Yuste

In this episode, Will chats with Bethany Stachenfeld, CEO of Sendspark, about how personalized video is reshaping B2B sales. From boosting response rates to forging deeper connections, Bethany shares actionable tips on using video in email automation, streamlining workflows, and avoiding common mistakes.

She also explores the future of video personalization with AI innovations and opens up about the challenges of being a founder, including managing rejection and staying creative in an AI-driven world. 

Key Takeaways:

  • Personalised video builds stronger connections and drives sales cycles.
  • Sendspark enables scalable video outreach, integrated with automation tools.
  • Effective video selling requires brief, effective messaging.
  • Founders face unique obstacles, including rejection and time management.
  • The future of video personalization is evolving, with AI innovations coming in.

If you want to make your sales outreach more personal and effective, you have to listen to this episode. Bethany’s expertise will persuade you to embrace the power of personalized video at scale.

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TIMESTAMPS:

00:00 Introduction and Background

‍02:13 Origin Story of Sendspark

‍04:05 Differentiation of Sendspark in the Market

‍05:34 Personalization at Scale with Sendspark

‍07:36 Integration with Email Automation Tools

‍08:04 Hurdles in Selling the Idea of Video Selling

‍09:40 Proof of Video Selling’s Effectiveness

‍11:30 Reluctance and Mistakes in Video Selling

‍14:30 Challenges and Lesser-Known Aspects of Being a Founder

‍20:03 Addressing Misconceptions about Video Selling

‍22:09 Data on the Impact of Video Selling

‍26:41 Using Video for Personalized Outreach

‍27:34 The Power of Video in Sales

‍28:26 Building Brand and Credibility with Video

‍29:21 Accelerating Sales Velocity with Video

‍31:18 The Importance of Real-Time Communication

‍33:08 Implementing Video Personalization in Sales Workflows

‍35:25 Automating Video Personalization with Integrations

‍37:07 The Value of Integrations in SaaS Products

‍38:21 Future Updates and Features of Sendspark

‍41:26 Improving Sales Process and Analytics with Sendspark

‍43:42 The Future of Video Personalization

‍47:14 The Role of Strategic Thinking in AI

‍49:24 The Unique Value of Human Thinking

‍51:38 The Importance of Well-Rounded Skills in Entrepreneurship

FV 4: How to run LinkedIn ads profitably in 2024 | JD Garcia

Posted on by Will Yuste

In this episode, JD Garcia, Head of Strategy at Impactable, spills the secrets to mastering LinkedIn ads. From avoiding common mistakes to crafting scroll-stopping content, JD and Will dive deep into strategies that actually work. Discover why video is king on LinkedIn, how to prevent ad fatigue, and the key traits of companies thriving with LinkedIn ads.

Key Takeaways:

  • Set realistic goals: Budget, audience, and product-market fit shape your LinkedIn ad success.
  • Master the tech: Nail targeting, matched audiences, and tracking for seamless campaigns.
  • Video magic: Short, authentic, and engaging videos perform best.
  • Avoid budget traps: Don’t over-focus on leads—consider the entire customer journey.
  • Stay fresh: Set Rotate Ads option to beat fatigue and keep your audience engaged.
  • Think bigger: If LinkedIn alone isn’t enough, go omnichannel for broader impact.
  • Thought leadership wins: Build awareness with in-feed content—even without immediate clicks.

If you want to crush it with LinkedIn ads in 2024, this episode has everything you need. From creating killer videos to avoiding budget pitfalls, JD Garcia breaks it all down in a way that’s easy to apply. Don’t miss out—these tips could be the game-changer your campaigns need!

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TIMESTAMPS:

‍00:00 Introduction and Background

‍02:15 Role and Responsibilities as Head of Strategy

‍03:51 Common Mistakes in LinkedIn Ads Configuration

‍07:32 Setting Realistic Expectations for LinkedIn Ads

‍13:39 Key Characteristics of Companies that Benefit from LinkedIn Ads

‍14:04 Average Ratio of ROI for LinkedIn Ads

‍16:19 Using LinkedIn Ads to Accelerate Sales Cycles

‍22:33 Training LinkedIn Ads Managers

‍26:17 Performance of Video Content on LinkedIn

‍34:32 Thought Leadership Ads on LinkedIn

‍43:10 Retargeting and Filtering Traffic

‍45:20 Avoiding Ad Fatigue

‍49:09 Targeting Inactive Audiences

‍52:01 Misusing Budgets on LinkedIn Ads

‍55:02 The Importance of Thought Leadership Ads‍59:16 Rotating Ads and User Experience

FV 2: How to run Customer Interviews that drive actionable insights | Ryan Paul Gibson

Posted on by Will Yuste

Ryan Paul Gibson, the founder of Content Lift, shares how you should conduct customer interviews that provide priceless info for your B2B marketing efforts. He talks about how direct conversations with your customers can reveal buyer motivations, different pain points and the general decision making process.

Ryan and Will discuss the importance of asking the right questions selecting ideal candidates for the interviews  then analyzing their responses and tweaking your strategy.

The responses you get can help prove or disprove your assumptions, refine the messages you’re running with and further align your marketing efforts with the real needs of your customers.

TAKEAWAYS:

  • Customer interviews uncover actionable insights for B2B marketing.
  • Direct conversations with customers provide deep understanding of their behaviors and motivations.
  • A structured approach ensures consistency and reliability when conducting interviews.
  • Selecting the right interview candidates, such as recent customers, is key to obtaining relevant insights.
  • Asking open-ended, unbiased questions encourages detailed and honest responses.
  • Analyzing interview data helps identify patterns and actionable findings to inform strategies.
  • Understanding the buyer’s journey reveals key decision-making processes and pain points.
  • Insights from interviews align marketing strategies with real customer needs and preferences.
  • Customer feedback challenges assumptions, ensuring messaging is accurate and resonant.
  • Actionable insights from interviews drive better marketing strategies and business growth.

TIMESTAMPS:

00:00 Introduction 

02:25 Ryan Paul Gibson’s Journey and Content Lift 

06:18 The Evolution of Customer Insights in B2B 

10:02 Common Mistakes in B2B Go-to-Market Strategy 

17:32 Conducting Effective Customer Interviews 

21:29 Crucial Steps in Conducting Customer Interviews 

32:47 Why Marketing Teams Struggle with Customer Research 

42:16 Analyzing and Actioning Customer Insights 

45:08 Creating a Central Operating System for Insights 

47:13 Leveraging Tech and AI in Customer Insights 

52:07 Building a Slack Integration with GPT 

54:20 Making the Most of Customer Insights in Sales 

58:17 Adapting to the Shift in B2B Buying