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Tag: Video Ads

Get Your Money’s Worth: ROI and Budgeting Tips for LinkedIn Video Ads

Posted on by Will Yuste

Ever feel like running LinkedIn ads is a lot like tossing money into a wishing well? You throw in your budget, cross your fingers, and hope for the best.

Hope isn’t a strategy. Every dollar should give you specific results, and if it’s not, you gotta put it somewhere else. If you’re not tracking ROI and managing your budget, you’re not just wasting money, you’re boosting someone else’s success.

Let’s turn that around. I’ll teach you how to optimize your ad budgets, pick the right bidding strategies and track ROI to make sure every dollar you spend is working for you. No coin tosses or wishing wells required.

SOME BUDGET BASICS YOU NEED TO KNOW

Your budget isn’t just a dollar amount, it’s the tool that determines how often and where your ad will be seen. On LinkedIn you’re playing in one of the most competitive ad spaces. Without a well-thought-out budget, even the best video ads will fail to gain traction.

Every campaign you run should have a specific goal in mind: brand awareness, lead generation, or conversions. This will decide how much cash you’ll need to throw at them.

  • Awareness campaigns typically require larger budgets and have greater reach.
  • Conversion-focused campaigns work best with a smaller, highly targeted audience.

Don’t skimp on testing, allocate about 5–10% of your overall budget to test slightly different variations of your ads. That’s the easiest way to find out what works best. We talk more in depth about this topic in this article.

Keep in mind that LinkedIn CPM (cost per thousand impressions) and CPC (cost per click) are higher than other platforms. Plan your budget with this in mind because nothing’s worse than realizing halfway through your campaign that your wallet’s already tapped out.

CHOOSE THE RIGHT BIDDING STRATEGY 

LinkedIn will try their very best to hide the single best bidding option from you – Manual Bidding. I can’t say I blame them because Automatic bidding takes the most amount of money out from your pocket and into theirs. Safe to say you shouldn’t be using that option, or any other variations of it they come up with.

LinkedIn Campaign Manager bidding options

Stay on manual mode, choose an amount that you’re willing to spend on ads and you’ll save a lot of money going forward.

TRACK YOUR RETURN ON INVESTMENT!

If you’re not tracking ROI, your ad campaigns are nothing more than expensive guessing games. But don’t worry I’ve got good news! LinkedIn already has most of the tools you need to track your ad performance, if you know how to use them.

In your Campaign Manager, keep an eye on Conversion Tracking . Set up clear conversion goals like sign-ups, purchases, or downloads and Campaign Manager will show you which ads are driving results. Pair that with the Demographics Report to see who’s converting and who’s just lurking.

Use the Insight Tag. It’s a piece of code you drop on your website so you can see what happens after someone clicks your ad. Did they fill out a form? Download your whitepaper? That’s the stuff you need to know to know if your ads are pulling their weight.

Check your results often, spot the ads doing their job, and ditch the ones wasting your cash. Then, take what’s working and go all in. Simple. That’s how you turn LinkedIn ads into actual results instead of a money pit.

The Takeaway: Budget Wisely, Track Relentlessly

Don’t let LinkedIn push you into spending more money than you need to. That money can be used to run even more ad campaigns. Take control of your campaign manager and keep an eye on the results you’re getting from those ads.

Now that you have the know-how, try using these tips on the campaigns you’re already running, and I bet you’ll see positive results in no time. 

Why Your LinkedIn Video Ads Need a Strong CTA

Posted on by Will Yuste

Think creating LinkedIn ads is hard? Try watching a potential customer scroll past without clicking. It’s the ad equivalent of sending someone a free pizza, only to have them leave it out in the rain. Painful, right?

Yet so many advertisers leave out the most important part of your ad: the Call to Action. Forgettable, bland, boring. I don’t have to tell you that you should avoid being any of those like the plague. If your CTA doesn’t stop viewers in their tracks, you’re leaving potential customers in scroll mode. So, let’s get real: a CTA isn’t just nice to have. It’s the difference between a missed opportunity and a conversion. Keep on reading, and I’ll show you how to make your ads impossible to ignore.

WHAT MAKES A CTA POWERFUL?

Let’s get one thing straight: a CTA is way more than a “click here.” A well thought out CTA grabs attention, appeals to your audience’s needs, and gives them a clear next step that feels natural, even urgent. For LinkedIn video ads, this is especially important. LinkedIn has a pretty unique audience: They’re goal-oriented professionals that expect value. Your CTA must be direct, relevant to them, and action-driven to cut through the garbage and get you the clicks you want.

TIPS FOR A HIGH-PERFORMING CTA

A killer CTA on LinkedIn isn’t random, it’s calculated. You need to combine:

  • Urgency – Give them a reason to act now. Whether it’s a time-limited offer or an exclusive download, urgency gives a nudge that feels necessary, not pushy.
  • Value Proposition – Make it worth their while. What does clicking get them? Make it clear and appealing: “Get Your Free E-Guide” or “Access the Exclusive Webinar.” Your audience should immediately understand what the benefit could be.
  • Simplicity – Keep it short and sweet. In a LinkedIn ad, clarity is everything. A simple, punchy CTA outperforms a lengthy one every time. Think along the lines of “Learn More,” “Join Us,” or “Claim Your Spot.” Less is more.

KEEP TESTING CTAS TO SEE WHAT STICKS

Here’s the secret to nailing your CTA: test, test, test. You may think one phrase is a slam dunk, but it ends up flopping, so until you test it, you won’t know what actually works with your audience. Run A/B tests with different phrasing, buttons, and visual placements to figure out what your audience responds to best. You’ll not only improve your results but also figure out what your audience’s preferences are, so you can take advantage of it in the future.

HAVE YOUR AUDIENCE IN MIND

Remember, LinkedIn is a different world from Facebook or Instagram. On LinkedIn, your audience is likely browsing with a purpose. Use language that speaks to them on a professional level. Avoid overly casual or clickbaity CTAs, and instead try to align your message with something LinkedIn users value: career growth, industry insights, and tools that make them better at their jobs.

Some great examples that can work on your ads, if you get everything else down right:

  • For Awareness: “Discover What’s Next for [Industry]” – Great for pulling in new audiences who are curious about new trends and industry insights.
  • For Engagement: “Join the Conversation” or “Tell Us Your Take” Get your audience involved, build a sense of community around you and your content.
  • For Conversion: “Get Your Free Guide” or “Book Your Free Strategy Call” – Straight to the point and good for nudging the users already interested in taking action.

Not sure if your ads are missing something? Check out this article to find out what makes or breaks a LinkedIn video ad.

IN SUMMARY: MAKE EVERY SECOND COUNT

So, here’s the bottom line: Don’t just leave your ad hanging. Take control of the final seconds with a CTA that’s clear, valuable, and compelling. You’ve got their attention; now it’s time to get their action.

Ready to craft LinkedIn video ads with CTAs that convert? Start experimenting and see how a simple tweak to your Call to Action can make all the difference.

Best Bang for Buck With LinkedIn Video Ads

Posted on by Will Yuste

Don’t pour your advertising budget down the drain, we all know how expensive LinkedIn ads tend to get. Especially without a good strategy and guidance. These days you just have to stay in the loop with new trends and innovations for maximizing your ad performance while spending  the least amount of hard-earned money you can. Keep on reading and I’ll show you exactly what you should be doing to take advantage of this new trend, you’ll learn how Thought Leader Ads work and what are the most effective ad strategies for 2025.

How to make a LinkedIn video ad?

First off, authenticity and storytelling are your best friends. LinkedIn is a social platform, and people would much rather look at you than a soulless corporate-style image like the one above. 

Sitting in front of a camera yourself and telling the world what your company does is the best way to get the brand recognition you’re looking for. Just think about it – how many times have you mindlessly scrolled past a company’s image ad? Probably more times than you remember. 

Thought Leader Ads change that dynamic completely and allow you to express yourself naturally which lets you catch more eyes with actual human content.

What are Thought Leader Ads?

Like we said before: You, your camera and that’s it. Thought leader ads let you take advantage of the relatively low cost, compared to other ad formats. Given that you’re already familiar with what your company does, there’s nobody better suited to tell people all about it in the best possible way – directly. 

Not only do you benefit from the low cost, but you also save money on not having to hire a dedicated full-time PR team, instead you could spend way less time, money and hassle by looking at freelance options.

Imagine only having to sit down for ~2 hours every month, and then simply making short, catchy content from that tiny amount of work. It’s literally free real estate (or in this case: Brand awareness, reach, and more customers eager to hear about what you do).

What is the best video length for LinkedIn videos?

As I’m sure you’re aware, short-form video content absolutely took over the internet in these last few years, and that’s for a good reason. People love endlessly scrolling social media, and LinkedIn wasn’t going to sit by and watch as all these other platforms enjoy insane increases in usage.

Let’s get to the point: You want to take advantage of this somewhat new form of content and make your videos 30 seconds long, up to a minute. Your video needs a good hook to keep the user interested in the rest of what you have to say. Get straight to the point, be direct, and you’ll see how many people you never thought would be interested in your content, actually stay and watch. 

How do I make a good thought leader ad?

I’ll give you a simple framework for making a good TLA:

  • Key message: Think about 2-3 important points you want to share. It could be a new industry insight, trend or company update, choose something you think is relevant to your audience.
  • Prepare a script: You’ll most likely need a script for this, but it’s important to follow it loosely. You don’t want to risk sounding too scripted and robotic – people hate that. A conversational tone is ideal.
  • Pain points: Focus on what you know are some problems, interests or aspirations of your audience. If you tailor your message correctly, you’ll have no problem grabbing attention.
  • Clear call-to-action (CTA): Every ad should guide the viewer on what to do next, whether it’s visiting your website, signing up for a newsletter, or reaching out directly. Make your CTA short, specific, and aligned with your goals. A good CTA can be the difference between a casual viewer and a potential lead.

If you want to learn more about creating an eye-catching TLA, I’ve prepared a more in-depth guide here: (Link) 

To sum up

In conclusion,  you need a short, eye-catching video with a good hook. Think about yourself and how you react when you stumble upon a somewhat interesting video while scrolling. Look presentable, keep your audience engaged and steer them onto a good call to action.

Check out how a guided interview can help you make amazing thought leader ads.

5 Tips for Getting the Most Out of Your LinkedIn Video Ads

Posted on by Will Yuste

LinkedIn video ads can be a game-changer, but they need a little finesse if you want to get real results without draining your budget. LinkedIn ads are an investment, and to make them work, you’ll want to approach them strategically. Let me walk you through everything from how to refine your ad content to A/B testing, placement, and getting your audience to take some action. So, let’s see what makes a video ad really work.

Nail your ad’s creative elements

Let’s start with the basics: your ad’s creative elements—how it looks, what it says, and the overall vibe. LinkedIn is a professional space, but that doesn’t mean your ad has to be boring. Authenticity and a natural tone are what get people to stop scrolling.

  • Avoid the hyper-polished, corporate look. LinkedIn users respond well to content that feels real, so go for visuals that are professional but also approachable.
  • Keep your message focused and impactful. Instead of broad statements, zero in on a specific value or insight that you know your audience will care about. Less fluff, more value.
  • Ditch the corporate jargon. A conversational, friendly tone works wonders here. Imagine you’re speaking directly to a colleague—make it sound like real talk, not a sales pitch.

If you get these basics down, you’ll have a lot more genuine feeling ad, which is exactly what catches peoples’ attention.

Use A/B testing to find what works

Guesswork isn’t enough when you’re spending on ads. A/B testing lets you figure out exactly which elements of your ad are really doing the heavy lifting, whether it’s your CTA, visual, or maybe even the headline.

Start by picking one variable to change, like the headline or the CTA and then run 2 versions of the ad to see which one performs better. This way, you’ll know exactly what’s making a difference. Pay attention to metrics like click-through rates (CTR) and engagement. These give you a clear picture of what’s working (and what’s not).

Don’t just test once and be done with it. Audience preferences can and do change over time, so keep testing every few weeks to make sure your ads stay relevant.

A/B testing is about finding out what resonates with your audience so you can keep getting better results.

Align your ads with your overall marketing strategy

You want your ads to feel like a part of a larger plan, not just random one-offs. Make sure they fit in with the rest of your marketing strategy. It’s also very important to keep your branding consistent: same brand voice, same logo and same colors. This will help you build trust with consumers and make your brand more recognizable.

You can look at other companies and how they do their advertising or check out this post to find out how you can improve your own marketing strategy, while keeping the spend low.

When to advertise and when to stop

LinkedIn users are most active on weekdays, obviously you won’t have a whole lot of people scrolling  on a weekend, particularly in the mornings and afternoons is when they’re in work mode and open to professional content. Aim for Tuesday to Thursday for a sweet spot on engagement—this is prime time for people to pause and listen to what you have to say.

Here’s a pro tip: When it comes to frequency, less is definitely more. Rotate your video ads regularly, so your audience doesn’t feel overwhelmed by the same message over and over. Aim for a frequency of 1-2 ads a week. Trust me, you don’t want people commenting on your ads begging to stop seeing them…

Calls to action that actually work

Alright, you’ve got their attention—now what? Don’t let a weak call to action ruin all that hard work. A strong CTA is how a good ad becomes a great lead generator. Make it clear, direct, and action focused.

Forget the vague stuff you see all the time from inexperienced advertisers like “Click Here” or “Learn More.” Instead, be more specific and enticing with things like “Discover how we can help” or “See industry insights now”—the goal is to make it super clear why they should take the next step.

In conclusion

Use these tips as a general guideline and you’ll already be ahead of most of your competitors. Use good-looking creatives relevant to your brand, keep trying different versions of your ads to see what works best, don’t advertise too much and have a good call to action.

Need more help with LinkedIn ads? Book a free call with us to find out how you can maximize your ad impact with a fraction of the spending.

FV 18: LinkedIn Ads & Social Content Strategies for Oil and Gas Professionals | @TheOilFieldLeader‬‬

Posted on by Will Yuste

Will Martin welcomes Christian Lombardini, founder and host of The Oilfield Leader Podcast, and Bailey Midkiff, Oil City Chapter President of the Oil & Gas Workers Association. Together, they explore key themes like safety in the oil and gas industry, the power of LinkedIn for B2B marketing, and how companies can evolve their approach to content and customer engagement.

Will shares insights into how FounderVideo leverages video content on LinkedIn to create impactful thought leader ads and social campaigns. He points out the major shift from static website content to dynamic social content, especially the importance of being customer-centric and authentic. The conversation also goes into strategies for gaining traction on LinkedIn, including engaging with the right people, speaking your audience’s language, and creating content that resonates with their needs and interests.

The discussion further goes on the balance between organic growth and paid advertising on LinkedIn, the ROI of LinkedIn ads, and how guided interviews can help you generate high-quality content efficiently and easily. Will also gives some practical tips on building a personal brand and providing valuable content consistently to drive engagement.

Takeaways:

  • Safety remkains a top priority in the oil and gas industry and should be central to discussions and initiatives.
  • LinkedIn is a powerful tool for B2B marketing and advertising, especially in industries like oil and gas.
  • Shifting to social content requires a customer-first approach but provides value and authenticity to connect with audiences.
  • Document your journey and stay genuine, audiences are drawn to authentic, relatable stories.
  • Engage with your audience’s world on LinkedIn, follow their influencers, use their language to connect.
  • Organic LinkedIn growth takes time, while paid ads provide a faster way to target the right audience.
  • Guided interviews are a smart content strategy, helping leaders create multiple video pieces in one session.
  • LinkedIn ads offer precise tracking and attribution but require the proper systems to measure ROI effectively.
  • Building a personal brand on LinkedIn takes consistent, high-quality content and active engagement with others.‍

TIMESTAMPS:

‍00:00 Introduction

‍00:14 The Importance of Safety in the Oil and Gas Industry

‍02:11 Introduction to Will Martin and FounderVideo

‍05:46 The Shift from Website to Social Content

‍07:02 Understanding Dark Social and Customer-Centric Marketing

‍09:15 The Power of LinkedIn Ads and Thought Leader Ads

‍21:34 The Importance of Authenticity in Social Media

‍32:58 Time vs. Money: Organic vs. Paid Strategies

‍34:06 The Power of Guided Interviews

‍35:36 Mastering LinkedIn Ads

‍37:02 Audience Engagement and Content Strategy

‍45:24 Building a Personal Brand on LinkedIn

‍45:59 Tracking ROI and Attribution

‍59:11 LinkedIn vs. X: Which Platform is Better?

‍01:01:37 Conclusion and Future Plans

FV 15: The Decline of Outbound, Founder-led Content & Social Growth | James Hanzimanolis

Posted on by Will Yuste

Will sits down with James Hanzimanolis, founder of Outbounder and Erudite, to discuss the shift from traditional outbound sales to founder-led content and inbound marketing.

James tells us about how he shut down his outbound agency, citing the challenges of modern outbound sales and the rising power of personalized messaging and strategic research. He points out the effectiveness of organic social media, podcasts, and partner marketing for building a pipeline while giving us some expert tips for getting ahead of  LinkedIn’s algorithm and maximizing engagement.

The conversation also compares LinkedIn and X as platforms, their strengths for different audiences and posting strategies. James emphasizes that consistency, authenticity, and patience are the secret weapons for success in today’s sales and marketing landscape.

Takeaways:

  • Outbound sales are declining, giving way to founder-led content and inbound strategies.
  • Modern outbound success relies on research, personalization, and strategy.
  • Organic social media, podcasts, and webinars are game-changers for pipeline generation.
  • On LinkedIn, the first 15–20 minutes of a post matter most—use strong hooks and post 18+ hours apart.
  • LinkedIn is becoming more pay-to-play, but it excels for enterprise and upper mid-market targeting.
  • X allows for faster, more frequent posting, making it ideal for startups and smaller businesses.
  • Tools like ZoomInfo boost outbound efficiency by providing valuable data and intent signals.
  • Social media success demands consistency, authenticity, and patience to build engagement and trust.‍

TIMESTAMPS:

‍00:00 Introduction and Background

‍03:58 The State of Outbound in 2024

‍08:33 How James got into Inbound (ft. Seth Godin)

‍15:00 Founder-Led Content and Inbound Marketing

‍21:36 Organic vs Paid Social and Pay-to-play in Social Media

‍26:00 How to Master LinkedIn Organic Growth and Inbound Sales

‍33:00 LinkedIn vs. X: Differences in Thought Leaders and Target Audience

‍44:17 How James uses ZoomInfo for ABM & Outbound Sales

‍54:33 The Importance of Organic Social Media Efforts

‍59:56 Consistency, Authenticity, and Patience in Building a Social Media Presence

FV 13: B2B Attribution, Efficient Growth and the Future of Outbound | Canberk Beker @HockeyStackB2B

Posted on by Will Yuste

Canberk Beker, Head of Growth at HockeyStack, goes into the details of B2B attribution, growth, and marketing in this episode. Speaking from experience in his career, he talks about how data driven decision-making shapes customer acquisition, retention, and referrals. 

Canberk points out how HockeyStack addresses attribution challenges and offers practical advice for adopting accurate models without breaking the bank. The discussion goes into the buyer’s journey, inbound-led outbound strategies, AI’s role in startups, and the evolution of outbound sales. 

He also shares some insider tips on achieving SaaS efficiency, reverse engineering customer funnels, and navigating the pressures of VC funding, all while emphasizing just how important authenticity is in today’s SaaS landscape.

Takeaways:

  • Growth is holistic: Success spans acquisition, retention, and referral, all powered by data-driven decisions.
  • Attribution clarity matters: Tools like HockeyStack, SuperMetrics, and Google Data Studio provide cost-effective solutions for more accurate attribution.
  • Inbound-led outbound is evolving: Focus on website traffic and identifying visitors for better targeting.
  • AI reshapes startups: Tools like ChessGPT highlight the need for authentic, impactful product solutions.
  • SaaS efficiency is key: Reverse engineering customer funnels improves profitability and focus.
  • VC funding pressures: Authenticity and uniqueness are crucial for sustainable startup growth.‍

TIMESTAMPS:

‍00:00 Why growth is not just marketing

‍03:25 Data-driven decision making analogy

‍06:20 How Canberk helped Cognism grow revenue by 2.6x

‍10:35 What can you do with HockeyStack and why it isn’t just an attribution tool

‍17:06 Demand gen vs lead gen and revenue-driven marketing

‍23:32 Key insights from the 16 reports Canberk published and feedback on them

‍35:22 What most people get wrong about attribution and how to do it right

‍39:20 Inbound-led outbound, its limitations and evolution of outbound

‍53:07 SaaS magic number, end of GAAC era and VC landscape

‍58:34 Rule of 40 vs 33222 rule and why SaaS has become so inefficient‍

1:03:37 How to get go-to-market-fit in the efficiency era

FV 12: GTM Efficiency, Signal-Based Analytics & Demand Creation | Chris Walker @Refine_labs

Posted on by Will Yuste

Chris Walker talks about the challenges and strategies for SaaS companies in today’s market. He reveals that private SaaS companies face extended CAC payback periods (48-60 months) due to slowing growth, while public SaaS companies have nearly doubled their sales and marketing spend in the past two and a half years. 

Chris focuses on smart cost-cutting, efficient marketing investments, and bridging the gap between finance and go-to-market teams. He points out the importance of  signal-based analytics, AI’s potential in marketing, and the power of dark social content. With some pro tips on live shows, targeted account lists, and product-focused webinars, Chris provides efficient strategies for building demand, improving CAC, and accelerating company growth.

Takeaways:

  • Private SaaS CAC challenges: Slowing growth pushes payback periods to 48-60 months, demanding smarter spending.
  • Efficient marketing matters: Focus on ROI with signal-based analytics and tailored demand-generation strategies.
  • Leverage live shows/podcasts: Engage target customers, build trust, and gather valuable feedback.
  • Shift B2B advertising: Educate customers on why they need your product to drive interest and demand.
  • Track dark social’s impact: Self-reported attribution is key for understanding content ROI.
  • AI and signal analytics: Emerging tools can optimize outbound sales and boost marketing effectiveness.
  • Passetto’s focus: Practical strategies to enhance enterprise value and accelerate growth.‍

TIMESTAMPS:

‍00:00 CAC Payback Period in Public & Private SaaS Companies

‍04:21 Sales & Digital Marketing Budget Allocation

‍10:15 How B2B Buying Works Today

‍14:30 The State of Signal-Based Analytics

‍21:57 Building Analytics from Top-Level Business Metrics

‍26:15 How to Properly Do & Measure Demand Creation

‍40:10 Key Levers that Grew Refine Labs to +$10M ARR

‍44:38 Current Signal-Based SaaS & Services Landscape

‍50:48 Passetto as a Consulting Firm, Not a SaaS Company

‍51:55 AI Optimizing Outbound Cadences

‍54:33 The Bowtie Framework and the Future of GTM Tech

FV 11: Is SEO Dead? | The Future of Search & AI-Powered Content’s Impact on SEO | Sam Dunning

Posted on by Will Yuste

In this episode, Will chats with Sam Dunning, founder of Breaking B2B. They talk about the future of SEO, the evergrowing influence of AI, and the increasing role of social media. Sam highlights the recurring significance of Google for B2B SEO, the strategic role of both branded and non-branded keywords, and the need to focus on bottom-of-the-funnel content that delivers real conversions. Will and Sam also dive into the subject of how podcasting is a powerful B2B marketing tool, strategies for engaging solo episodes, and the potential of video content on LinkedIn and YouTube.

Key Takeaways:

  • SEO is still king for B2B, with Google leading the way.
  • AI handles basics, but complex, niche content sets you apart.
  • Bottom-of-the-funnel content drives leads; non-branded keywords attract fresh prospects.
  • Podcasts build trust, generate revenue, and are great for repurposing content.
  • For solo podcasts, structure and smooth flow are key—no awkward pauses!
  • Nail the SEO basics: mobile-friendly, fast-loading, and well-structured content.
  • Video content on LinkedIn grows your reach, and its video scrolling beta could boost organic growth.

Keep your content strategy diverse to stay ahead and drive real results! 🚀

TIMESTAMPS:

‍00:00 Introduction and Background

‍08:05 The Impact of AI-Powered Content on SEO

‍15:07 Branded vs. Non-Branded Keywords in B2B SEO

‍33:11 The Importance of Audience Engagement

‍42:08 The Power of Video Content‍50:55 The Future of LinkedIn Organic Growth

FV 10: The Evolution of PPC and the Role of AI | Frederick Vallaeys, Optmyzer

Posted on by Will Yuste

Will chat with Frederick Vallaeys, CEO of Optmyzer and one of Google’s first 500 employees. Fred shares insights from his Google days, the evolution of PPC, and how AI is reshaping search and advertising. He highlights the power of decentralization, customization, and tools like ChatGPT to create tailored messaging and strategies for clients.

Key Takeaways:

  • Fred helped shape AdWords at Google before founding Optmyzer, a platform that streamlines PPC management.
  • PPC has evolved, simplifying advertising for small businesses, but pro marketers must stand out by providing insights that guide AI systems.
  • Generative AI like GPT is transforming search, and advertisers need to adapt to new buyer journeys.
  • Social media drives demand but must address trust issues.
  • The future of search lies in blending AI, social platforms, and decentralized tools to deliver niche, high-quality content.
  • Optmyzer automates tasks like campaign setup, optimization, and budget protection with features like PPC insurance and social media rule engines.
  • The platform’s mission is to help marketers work smarter and achieve better results.

Packed with actionable insights, this episode is a must-listen for marketers looking to stay ahead in the ever-changing digital advertising world! 

TIMESTAMPS:

‍00:00 Introduction and Background

‍09:59 From Google to Optimizer

‍30:47 Decentralization and Customization in Advertising

‍38:26 Preserving Budget and Preventing Wasted Spend with PPC Insurance

‍48:02 Differentiating Optimizer from Other Tools in the Market

FV 8: B2B LinkedIn Ads Strategy: Lessons From $100M+ in Ad Spend | AJ Wilcox

Posted on by Will Yuste

In this episode, Will welcomes AJ Wilcox, founder of B2Linked, who dives into the power of LinkedIn Thought Leader Ads and how they boost engagement and click-through rates. He shares actionable tips on audience micro-segmentation, A/B testing, and campaign organisation while highlighting the value of targeting warm audiences to accelerate pipeline velocity.

AJ also emphasizes investing in creativity for better performance, aligning with LinkedIn’s platform, and focusing on long-term metrics like pipeline velocity over simple click-through rates. Plus, he previews updates to his LinkedIn ads course and discusses tools for budget management and data analysis. Packed with strategies, this episode is a goldmine for optimizing LinkedIn ads!

Key Takeaways:

  • Thought Leader Ads can drastically improve engagement and click-through rates.
  • Strong creative leads to better results at lower costs.
  • Aligning with LinkedIn’s platform increases performance and reduces costs.
  • Micro-segment audiences and use A/B testing for optimal campaign results.
  • Warm audience targeting accelerates pipeline velocity.
  • Prioritize long-term metrics like pipeline velocity over click-through rates.
  • Leverage third-party tools for budgeting, analysis, and reporting.

This episode is packed with actionable advice for anyone looking to master LinkedIn ads!‍

TIMESTAMPS:

00:00 Introduction to AJ Wilcox and B2Linked

‍04:25 Thought Leader Ads and Their Impact

‍10:21 Objectives for Thought Leader Ads

‍13:10 The Changing Landscape of B2B Advertising

‍20:56 Costs and Quality Score in LinkedIn Ads

‍27:28 Aligning Interests with the Ad Platform

‍30:25 The Pitfalls of Lead Gen Forms

‍36:47 Creative Rotation and Optimization

‍42:48 Campaign Structure and Organization

‍45:09 Micro-segmenting Audiences

‍46:34 Choosing the Winning Ad

‍50:30 Accelerating Pipeline Velocity

‍53:35 Thought Leader Ads for Non-Employees

‍55:03 Outreach to Engaged Accounts

‍59:53 Alternative to Lead Gen Forms

‍01:01:05 Update on Thought Leader Ads

‍01:05:28 Message Ads and Document Ads

‍01:13:42 Frequency Cap Update

‍01:19:03 Third-Party Software

‍01:24:10 New Course Updates

FV 7: Relationship-based selling in B2B GTM | Amelia Taylor

Posted on by Will Yuste

Will chats with Amelia Taylor, founder of The Revenue Table, about her bold journey in B2B SaaS and her innovative approach to go-to-market strategies and revenue ops. From mastering enterprise sales to building authentic relationships and evangelistic company cultures, Amelia shares actionable tips to thrive in today’s evolving sales world.

Key Takeaways:

  • Understanding people deeply is the key to B2B success.
  • Challenge norms and create a unique, authentic sales style.
  • Evangelism should be a company-wide practice, not just one role.
  • Slack is a hidden gem for community-led growth and revenue.
  • Use short, engaging videos to stand out in sales.
  • Self-awareness and curiosity fuel success and new opportunities.
  • Human connection and soft skills are irreplaceable in B2B.
  • Decentralized events and strong communities are reshaping networking and sales.

With shoutouts to companies like HubSpot, GTM Fund, Sendoso, and Sendspark, this episode is packed with inspiration and tips for shaking up B2B sales. Amelia’s insights on creativity, connection, and community will leave you ready to level up! 

TIMESTAMPS:

00:00 Introduction

‍00:51 Who is Amelia Taylor?

‍13:14 Founding The Revenue Table

‍23:38 Leveraging Slack for Revenue Growth

‍45:01 Being Memorable in B2B Sales

‍45:50 Creative Ways to Leverage Video in B2B

‍46:30 Using Video to Connect with Prospects

‍48:28 The Importance of Self-Awareness in B2B Sales

‍54:02 The Decline of B2B SaaS and the Rise of Soft Skills

‍54:45 The Role of Self-Awareness in B2B Sales

‍01:00:16 The Power of Curiosity in B2B Sales

‍01:04:04 Creating a Human Connection in B2B Sales

‍01:09:38 The Importance of Decentralized Events in B2B

‍01:19:46 Companies Doing Great Work in B2B