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Tag: Thought Leader Ads

FV 24: LinkedIn Ads Strategy: Creative, Positioning, & Messaging for B2B SaaS | Itamar Ben Yair

Posted on by Will Yuste

Itamar Ben Yair, a Growth Consultant, shares his expertise on LinkedIn ads and B2B marketing strategies, specifically for high value SaaS products. Knowing how to balance creative advertising and product messaging is crucial, especially when marketing complicated B2B solutions.

Itamar points out the importance of clearly communicating your product to the audience, taking inspiration from consumer culture to create B2B ads.

Will and Itamar talk about how trust-building differs between B2B services and products, while discussing the creative process behind effective advertising that can better resonate with qualified leads.

They also go over the challenges of reaching out-of-market segments and the differences between problem-focused vs. feature-focused approaches in marketing.

The main point of this conversation is the need for marketers to focus on improving their lead-to-meeting ratios, maintain very clear communication with founders, and make sure they stay transparent every step of the way in their client relationships.

TAKEAWAYS:

  • Itamar Ben Yair specializes in LinkedIn advertising and B2B marketing strategy consultation.
  • Creative advertising is often overlooked in B2B marketing but is crucial for converting cold traffic.
  • Full-funnel marketing isn’t always the best approach, especially for complex SaaS products.
  • Clear product messaging should be prioritized over comprehensive marketing funnels.
  • Trust-building in B2B services requires different strategies than product marketing.
  • Consumer culture can provide valuable inspiration for B2B advertising.
  • Marketing success should be measured by qualified meetings generated.
  • The ideal customer profile (ICP) should guide meeting generation strategies.
  • Challenges in out-of-market segments often point to problems with the product.
  • Problem focused messaging over a feature focused approach.
  • Production quality in ads isn’t always a must.
  • Acting ability is more important than looks when looking for talent for ads.
  • Quick followups will increase your lead to meeting ratios.
  • Client trust is built through transparency.
  • Marketing teams have to clearly communicate with leadership.
  • Complex B2B SaaS products require much more nuanced strategies.
  • Lead quality is more important than quantity for sales team success.
  • Marketing effectiveness should be measured by sales team enthusiasm for leads.
  • High-value SaaS products require specialized marketing approaches.
  • Clear, transparent communication is essential throughout the marketing process.

TIMESTAMPS:

00:00 Introduction

01:08 The Challenge of Converting Cold Traffic

04:29 Conveying Complex Products in Ads

08:32 The Role of Content in Demand Generation

11:56 Creating Effective LinkedIn Ads

17:24 Understanding the Customer’s Perspective

27:17 Inspiration from Consumer Culture for B2B Ads

33:16 Marketeers vs. Technical Founders

37:28 In-Market vs. Out-Market Strategies

45:49 The Role of Hollywood in B2B Ads

49:22 Sourcing and Hiring Paid Actors

54:22 Optimizing Lead to Meeting Ratios

01:02:44 Building Trust with Clients

01:05:40 Conclusion and Final Thoughts

Why Do I Need a Guided Interview?

Posted on by Will Yuste

Unless you enjoy pouring gasoline on a pile of cash and watching it burn away, you should hear me out. This article is perfect for you if you just learned about Thought Leader Ads and are wondering how to get into that trend. You’re going to learn what a guided interview is, how it works and if it’s the right thing for you (spoiler: It is). Keep on reading and I promise I won’t bore you with too many details.

What is a guided interview?

Okay, assuming you already know how powerful thought leader ads are for LinkedIn advertising (click here if you don’t), you’re probably wondering how YOU can take advantage of them and what exactly is the process of making one.

This is where guided interviews come in. It’s pretty much all in the name: You (or your company head) sit down for an online interview once a month, for about 1.5 hours. Don’t worry, the original interview won’t ever get published, so you have the freedom to mess up as much as you like.

The entire point of the interview is to break it up into ~45 second videos that will keep getting cycled, so you always have fresh content to post.

What can I expect during the interview

Don’t worry, the questions aren’t too difficult. It’s all stuff you’re already knowledgeable about, considering you’re the founder. That also means there’s no better person to give insights about your company than yourself!

You can expect to be asked about your personal story of how the company came to be, why you’re the best choice for people, some controversial personal takes and stances…

If you want to hear about the guided interviews we offer, click here to read our guide.

Why do I need an interview? I can talk about this stuff myself

Of course you can! Go ahead and take out your pre-written script, sit in front of your camera and read off of it. Then let me know how your ads turn out after you hear yourself talking like a scripted robot.

On a real note though: The whole point of these interviews is to make you sound natural and conversational which is exactly what makes these ads so powerful and entertaining, and the algorithm will reward you handsomely for that.

This way you are way more likely to be in the zone and freely talk about yourself and your company, because you’re talking to an actual person, and not just into a camera which can get awkward if it’s not something you’re familiar with.

You get the opportunity to brag, but you also might be challenged by the interviewer which makes for some amazing short videos to post.

How can this save me time and money?

Let’s be real, you probably don’t have a lot of time to plan out questions for yourself, write answers for each one, record your own video, edit it, post and deal with other complications that come with doing this entire process yourself.

Guided interviews will do the heavy lifting for you and instead of having to hire a full production team or spending countless hours in front of your camera, this way lets you just show up, share your story and leave everything else to the experts. 

In short:

Would you like to spend countless hours making content on your own, or would you rather have an experienced team with a proven track record help you make interesting, attention-grabbing short videos that drive sales up? I’m guessing the latter.

You don’t need to do everything in-house, try outsourcing your advertising efforts and I can guarantee you’ll see your spending go way down and your ad performance increase exponentially.

If you’re interested in a guided interview, book a free call with us and we’ll go over the best strategy for your business.

New Rules of LinkedIn Lead Gen Marketing for 2025

Posted on by Will Yuste

If there’s one thing I’ve learned from working with hundreds of B2B companies, it’s that most of them are playing LinkedIn lead generation completely wrong. While everyone’s busy copying yesterday’s playbook, the platform has evolved into something entirely different. What worked for lead gen marketing in 2023 won’t just be ineffective in 2025 – it’ll actively harm your results.

I’ve watched countless marketing teams burn through their budgets using outdated B2B lead gen tactics, and honestly? It’s painful to watch. Here’s the good news though: while your competitors are stuck in the past, you’re about to learn the new rules that will dominate LinkedIn lead generation in 2025.

Rule #1: Smart Targeting Over Blind Cold Outreach

Gone are the days when you could spam your way to success in B2B lead gen. LinkedIn’s algorithm has evolved, and so have decision-makers’ expectations. Focus your lead generation efforts on warm prospects who’ve already shown interest in your content or brand.

Smart B2B marketers are ditching mass connection requests (LinkedIn killed that anyway with their 100-per-week limit) and instead using targeted lead gen marketing campaigns that speak to prospects who’ve already engaged with their brand. It’s like showing up to a party where people already know your name – way more effective than cold-calling the entire neighborhood.

Rule #2: Leave Generic Ad Creatives in 2024

Here’s a hard truth about LinkedIn lead gen marketing: generic ads are burning your budget. Your lead generation ads need to be hyper-personalized and retargeting-focused.

Think about it – you’re spending premium dollars on LinkedIn ads trying to convert complete strangers into leads. These cold audiences don’t know your brand, don’t trust your company, and certainly aren’t ready to hand over their contact information just because you asked nicely in a lead gen form.

The result of this is sky-high cost per lead, rock-bottom conversion rates, and a sales team that’s sick of chasing leads who’ve never heard of you before that random form fill.

Get your brand message in front of your target audience, track who’s showing interest in the content you put out and then target those who engaged with more personalized lead gen offers.

Rule #3: Thought Leadership is the New Standard

The biggest shift in B2B lead gen for 2025 is that  Thought Leader Ads are no longer optional – they’re mandatory. LinkedIn has handed us a golden ticket by letting us amplify personal content with ad spend, and if you’re not using it, you’re leaving money on the table.

But keep in mind: your content can’t be the same old corporate fluff. The strategy for lead gen marketing is having authentic, possibly controversial takes that actually make people stop scrolling. Remember, in 2025’s LinkedIn landscape, being forgettable is worse than being wrong.

Rule #4: Focus on the Right Performance Metrics

Your LinkedIn metrics dashboard might look impressive with thousands of leads, but most of those leads probably aren’t worth the pixels they’re displayed on. In 2025, your lead gen success is measured by impact, rather than volume.

Real engagement with decision-makers, leads that convert to actual revenue, and content that starts conversations in your market are your new go-to metrics. Stop counting likes and start counting wins. One qualified lead who becomes a high-value client beats a hundred tire-kickers who downloaded your whitepaper and vanished into thin air.

Rule #5: Integration is Non-Negotiable

Here’s the final rule that will make or break your LinkedIn lead gen marketing in 2025: isolated campaigns are dead. Your lead generation strategy needs to seamlessly integrate with your:

  • Content marketing
  • Account-based marketing
  • Marketing automation
  • Sales enablement

Each piece should feed into the others, creating a B2B lead gen engine that practically runs itself.

The Bottom Line for 2025

The new rules of LinkedIn lead gen marketing aren’t too complicated. Focus on your warm audiences, start using Thought Leader Ads,  integrate your campaigns and prioritize quality over quantity. Don’t chase pointless metrics and start building a lead generation machine that gets you more revenue.

Start implementing these rules now. While your competitors are still playing by the 2023 rulebook, you’ll be building the kind of lead gen marketing system that turns LinkedIn from a money pit into a money print.

How We’re Winning with B2B Video Marketing In 2025

Posted on by Will Yuste

Video marketing has changed how businesses connect with their clients in the B2B world. In the current scenario, video marketing is not just another trend but it has become a very important part of business communication that helps to reach more clients. Static presentations and lengthy emails are out; dynamic, engaging video content is in. And we’re here to show you exactly how we’re making it work.

The Game Has Changed (And We’re Here For It)

Remember when B2B marketing meant endless PDF brochures and text-heavy white papers? We do too, and let’s be honest – we don’t miss those days. Now, we’re seeing something incredible: our B2B clients are consuming video content like never before. They’re watching product demos during their morning coffee or diving into thought leadership videos during lunch breaks.

Let’s Talk About What Actually Works

We’ve tested countless video formats, and here’s what we’ve learned works best in the B2B space:

Product Demos That Excite

Gone are the days of boring walkthroughs. We’re creating demos that tell a story. When we showcase a product, we’re not just listing features – we’re walking through real scenarios that our clients face every day. We’ve found that when we frame our demos this way, engagement skyrockets.

Customer Stories That Feel Real

Here’s a secret we’ve learned: nothing sells quite like authenticity. When we put our actual clients in front of the camera and let them tell their unscripted stories, magic happens. We’ve seen prospects who were on the fence become enthusiastic customers after watching these testimonials.

Thought Leadership That Provides Real Value

We’re not just creating content for content’s sake. When we produce thought leadership videos, we’re sharing insights that our audience can’t find anywhere else. We’re diving deep into industry challenges, sharing our predictions, and sometimes even stirring up a bit of healthy debate.

What We’ve Learned About Getting It Right

Quality Matters More Than We Think

Quality is very important in video production and poorly made corporate videos don’t work anymore. – we’ve all seen those badly lit, echoey corpo videos. Professional production needs investment but it gives good results and credibility. Different platforms need different approaches like LinkedIn needs professional content YouTube needs educational content and website videos show solutions. Every video should have a clear next step like booking a demo or downloading a guide which makes the viewer experience better!

How We’re Measuring Success

Let’s talk numbers. We’re constantly tracking:

  • How long people are watching our videos
  • Where they’re dropping off
  • How many leads each video generates
  • The impact on our sales pipeline
  • Our overall return on investment

What’s Next on Our Radar

We’re incredibly excited about where B2B video marketing is heading. We’re already experimenting with interactive elements and personalized video content. And don’t even get us started on what AI is bringing to the table – we’re seeing some game-changing possibilities there.

Conclusion

B2B video marketing has changed how companies communicate with clients and it keeps getting better. As companies try new things they find more ways to make videos engaging effective and valuable for the audience. The future of B2B video marketing looks very exciting and companies should join this journey to connect better with their clients!

Stop Wasting Time: The Only B2B LinkedIn Strategy You Need in 2025

Posted on by Will Yuste

Still throwing money at Facebook ads or chasing Instagram likes while your B2B sales flatline? Wake up. The real money in B2B isn’t in those endless social feeds, it’s on LinkedIn, and if you’re not there with a good strategy, you’re leaving piles of cash on the table.

I know what you’re thinking: “LinkedIn is just another social platform.” Wrong. Dead wrong. While other platforms are drowning in dance challenges and food videos, LinkedIn is where serious business decisions get made. And the best part is, most companies are completely botching their LinkedIn presence, which means there’s a golden opportunity for you to step in.

Why LinkedIn?

LinkedIn isn’t just another social media platform where people scroll mindlessly through cat videos. It’s where decision-makers go when they’re ready to solve problems and spend money. If you do it right, that money could be going into your pocket!

Think about it – when was the last time someone made a six-figure B2B purchase because of a Facebook post? LinkedIn is where the real business happens, and right now, it’s like finding a gold mine that everyone walks past every day.

Content That Actually Makes Money

Forget about posting motivational quotes or sharing generic company updates. That stuff is dead on arrival. If you want to generate serious demand, you need two types of content that move the needle:

  • Expert Content: Share the deep, nitty-gritty details of your industry that nobody else is talking about. Show people how you do what you do. The more specific and tactical you get, the more you’ll stand out.
  • Personal War Stories: Talk about the fires you’ve put out, the mistakes you’ve made, and the lessons you’ve learned. Nothing builds trust faster than showing people you’ve been in their shoes and found a way out.

Video Is King, But Only If You Do It Right

I know, getting in front of a camera feels about as comfortable as a root canal. But the truth is, video content on LinkedIn is absolutely crushing it right now, and the barrier to entry is lower than you might think.

Here’s what you actually need:

  • A decent webcam (stop using your laptop’s built-in camera)
  • Basic lighting (even a $30 ring light works)
  • A microphone that doesn’t make you sound like you’re underwater
  • Something valuable to say (this is where most people fail)

The Strategy That Works

Start with one weekly video where you break down a specific problem your target audience faces. Don’t try to sell anything – just solve problems. Break that video into 3-4 shorter clips, each focusing on a key point.

Then, take those clips and turn them into:

  • Native LinkedIn posts with key takeaways
  • Short-form articles expanding on specific points
  • Discussion starters in relevant LinkedIn groups

The magic happens when you start seeing which topics get the most engagement. Double down on those themes, and suddenly you’ve got a content engine that generates leads while you sleep.

In Conclusion

Stop overthinking it. LinkedIn B2B demand generation isn’t rocket science – it’s about showing up consistently with relevant info that your audience can’t find anywhere else. Start with video, focus on solving real problems, and watch your pipeline fill up with qualified leads who already trust you.

Remember: While your competitors are busy trying to figure out the latest social media trend, you’ll be building a B2B demand generation machine that actually works. Now get out there and make it happen.

Cracking the LinkedIn Ads Code: What Works in 2025

Posted on by Will Yuste

We’re going to cut through the fluff and share what works in LinkedIn advertising. After years of testing and optimizing campaigns, we’ve developed strong opinions about each ad format. Let’s dive into the good, the great, and the occasionally frustrating world of LinkedIn ads.

The Heavy Hitters: Feed-Based Ads

Single Image Ads: The Foundation of Success

Look, we get it. Single-image ads might seem basic, but they’re our bread and butter for a reason. The secret? It’s all about matching the message to where your prospect is in their journey:

When they don’t know you, keep it dead simple:

  • Drop the jargon
  • Focus on one clear pain point
  • Show how you’re different (but don’t try to explain everything)

Once they know you? That’s when we love showcasing customer wins and industry recognition. Trust us, it hits differently when they’ve already visited your site.

Video Ads: The Trust Builders

We’re obsessed with video ads for one main reason: they tell us exactly how interested someone is. When we see someone watch 75% of our video, we know we’ve got their attention. Plus, there’s nothing quite like the video for:

  • Explaining complex services
  • Showing your team in action
  • Breaking down complicated topics

Carousel Ads: The Storytellers

Here’s the thing about carousel ads – most people use them wrong. They’re not just for showing multiple products. We’ve found they work best for:

  • Walking through a process
  • Showcasing different aspects of a solution
  • Building a narrative that pulls people in

Document Ads: The Lead Magnets

We love document ads because they’re different. Instead of asking someone to leave LinkedIn, they can consume your content right there in their feed. It’s perfect for:

  • Industry reports that establish authority
  • How-to guides that solve real problems
  • Case studies that prove your worth

Conversation Ads: The Personal Touch

These are tricky to get right, but when they work, they work. The key is hyper-personalization. We’re talking:

  • Industry-specific messaging
  • Role-based pain points
  • Clear, valuable next steps

Spotlight Ads: The Budget-Friendly Option

Nobody talks about these enough. They sit quietly on the right side of the feed, but here’s what makes them special:

  • They’re surprisingly affordable
  • They can be highly personalized
  • They’re perfect for staying top-of-mind

Text Ads: The Silent Workers

Let’s be honest – text ads aren’t that much fun. But they serve a purpose, and they serve it well:

  • They’re incredibly cost-effective
  • They keep you visible
  • They support your bigger campaigns

Our No-Nonsense Tips for Success

Stop trying to sell in cold ads Instead, focus on helping your prospect understand:

  • Why they should care
  • What makes you different
  • What’s in it for them

Match your content to the scroll speed. People scroll fast. Really fast. So:

  • Lead with your strongest point
  • Use clear, compelling visuals
  • Make your value proposition obvious

Test everything, but be smart about it We’re not saying test every little thing. Test what matters:

  • Headlines that grab attention
  • Images that stop the scroll
  • Offers that drive action

The Real Talk About Budgets

Here’s what we’ve learned about spending money on LinkedIn ads:

  • Start with single-image ads to find your audience
  • Use video ads when you need to explain something complex
  • Save conversation ads for your most qualified prospects

What Matters in Measurement

Forget vanity metrics. Focus on:

  • Cost per qualified lead
  • Lead-to-opportunity conversion
  • Return on ad spend

And remember – LinkedIn leads often take longer to convert, but they’re usually worth the wait.

Looking Ahead

The LinkedIn ads platform keeps evolving, and we keep adapting. What’s working right now:

  • Native content that doesn’t feel like an ad
  • Educational content that solves real problems
  • Multi-format campaigns that work together

Success on LinkedIn comes from using different ad types together to talk with your audience. Start simple, measure what works and then do more of what works well! LinkedIn advertising takes time to work well, but when you do it right it helps you reach business customers very effectively!

How to Get Leadership Onboard With Thought Leader Ads

Posted on by Will Yuste

You probably know all about Thought Leader Ads and how impactful they’ve become, but maybe your boss doesn’t, or they’re just unaware of the benefits of TLA? Whether you just want to be a good employee or you stand to gain something from it, boosting your company’s revenue can never be a bad thing. If you’re wondering how exactly to convince you higher-ups to switch to this ad format, or at least consider it, you clicked on the right article! Let me throw some ideas at you and maybe you get inspired.

THOUGHT LEADER ADS ARE NON-NEGOTIABLE IN 2024

Thought Leader Ads are the way to go until LinkedIn comes up with something even better in the future. I talk in-depth about them in this article. If you don’t want to waste more time reading another article, I’ll explain in short: 

  • Higher Engagement Rates: People want to see people, not your logos or your soulless corporate-style infographics, thus they engage more with the content they actually find appealing.
  • Human Touch: These ads will let your execs tell their story, share some insights or personal takes and connect with their audience in an authentic way.
  • Cost-Effective Lead Gen: By using smart and targeted strategies (more on this here), these campaigns will drive your acquisition costs way down and maximize your ROI.

Sound good so far? Thought so. 

If you haven’t already, I highly recommend reading through my other article that goes in-depth on Thought Leader Ads

SPEAK YOUR EXECUTIVES’ LANGUAGE

Start with the Return on Investment

Execs care about results, pretty simple. Show them the data and evidence: for example, LinkedIn ads have higher close rates than other platforms. Paired with the fact Thought Leader Ads build trust a lot faster, while also costing less. Use projections or results from competitors in your pitch to show them the potential.

Frame it as a low-risk experiment

You’re less likely to get approval for a massive spend on something new, so present it as a pilot project program with a small starting fee ( e.g. $5,000 per month). Even that much is enough to see results in 2-3 months and after they see how good it works, you can scale up from there. 

Show them the advantages

Executives love anything that sets them apart from the competition. Thought Leader Ads have the potential to make your leadership team look like visionaries. This is a perfect opportunity to:

  • Build personal brands
  • Build trust and boost engagement with target audiences
  • Stand out in the sea of corporate noise

Want to see some real-world examples? Check out our playbook on LinkedIn Video Ads and see how other leaders are using these to their advantage.

“I DON’T HAVE TIME TO MAKE ADS MYSELF!”

Okay, valid point, I get it. Your executives are busy, and they’re not going to script and shoot a dozen videos on their own, then fiddle with editing, posting them, hiring more employees just for marketing or any other nuances. 

Enter the Guided Interview, a simple process that turns your execs into LinkedIn stars without taking more than a couple hours of their time.

 What’s a guided interview?

It’s exactly what it sounds like. You get your boss to sit down for a casual, online interview session with a professional who asks them targeted questions about their own expertise, company and industry. Then, the whole interview gets broken up into polished, bite-sized LinkedIn.

No hyper-fixating on scripts, no robotic delivery. Just naturally engaging content.

In under 2 hours, you’ll have enough content for weeks of high-performing short video ads.

WHY THEY SHOULD CARE ABOUT PERSONAL BRANDING 

Executives who invest in their personal brand do a lot more than just boost their ego. They create real business value. Becoming a recognizable, respected voice in their industry makes it easier for them to attract top talent – high performing individuals prefer to work at companies with visionary leadership.

A LinkedIn profile that’s filled with relevant content and followers who engage with almost every post makes it so much easier to close deals with potential buyers. Your personal profile is almost as important as the company profile. 

IN CONCLUSION 

There’s no way around the fact that Thought Leader Ads are the future. They humanize your brand, build trust with your audiences and deliver meaningful results, all while turning your executives into, dare I say it, LinkedIn industry celebrities.

If you’re still debating it (for whatever reason), consider this: Would you rather spend your ad budget on yet another generic, corporate-speak ad campaign with deathly boring infographics, or invest in something new that truly sets your company apart? Choice is pretty obvious if you ask me.

Book a free call to find out how you can start using TLA with our guided interviews and start seeing massive gains from your ad budget in just a few months.

FV 15: The Decline of Outbound, Founder-led Content & Social Growth | James Hanzimanolis

Posted on by Will Yuste

Will sits down with James Hanzimanolis, founder of Outbounder and Erudite, to discuss the shift from traditional outbound sales to founder-led content and inbound marketing.

James tells us about how he shut down his outbound agency, citing the challenges of modern outbound sales and the rising power of personalized messaging and strategic research. He points out the effectiveness of organic social media, podcasts, and partner marketing for building a pipeline while giving us some expert tips for getting ahead of  LinkedIn’s algorithm and maximizing engagement.

The conversation also compares LinkedIn and X as platforms, their strengths for different audiences and posting strategies. James emphasizes that consistency, authenticity, and patience are the secret weapons for success in today’s sales and marketing landscape.

Takeaways:

  • Outbound sales are declining, giving way to founder-led content and inbound strategies.
  • Modern outbound success relies on research, personalization, and strategy.
  • Organic social media, podcasts, and webinars are game-changers for pipeline generation.
  • On LinkedIn, the first 15–20 minutes of a post matter most—use strong hooks and post 18+ hours apart.
  • LinkedIn is becoming more pay-to-play, but it excels for enterprise and upper mid-market targeting.
  • X allows for faster, more frequent posting, making it ideal for startups and smaller businesses.
  • Tools like ZoomInfo boost outbound efficiency by providing valuable data and intent signals.
  • Social media success demands consistency, authenticity, and patience to build engagement and trust.‍

TIMESTAMPS:

‍00:00 Introduction and Background

‍03:58 The State of Outbound in 2024

‍08:33 How James got into Inbound (ft. Seth Godin)

‍15:00 Founder-Led Content and Inbound Marketing

‍21:36 Organic vs Paid Social and Pay-to-play in Social Media

‍26:00 How to Master LinkedIn Organic Growth and Inbound Sales

‍33:00 LinkedIn vs. X: Differences in Thought Leaders and Target Audience

‍44:17 How James uses ZoomInfo for ABM & Outbound Sales

‍54:33 The Importance of Organic Social Media Efforts

‍59:56 Consistency, Authenticity, and Patience in Building a Social Media Presence

FV 5: How to Become a B2B Thought Leader in 2024 | Ashley Faus

Posted on by Will Yuste

Join us for an engaging conversation as Ashley Faus dives deep into the art of B2B marketing and thought leadership. Discover why true thought leadership requires both bold ideas and leadership skills, and learn about Ashley’s four essential pillars of thought leadership: credibility, profile, prolific output, and depth of ideas.

Key Highlights:

  • The power of source ideas to shape your content strategy.
  • How to build meaningful relationships with creators for lasting impact.
  • The evolving connection between B2B companies and the creator economy.
  • Navigating the rise of AI while keeping human creativity at the forefront.
  • Practical steps for founders and CEOs to kickstart a thought leadership program.

Even if you’re a marketer, founder, or creator, this episode is wrapped with useful insights on content strategy, leveraging influencers, and the future of B2B marketing. Don’t miss it! 

TIMESTAMPS:

‍00:00 Introduction and Background

‍05:30 Defining Thought Leadership

‍10:35 Creating Depth of Ideas

‍23:13 Challenges in B2B Marketing Attribution

‍35:33 Leveraging Influencers, Subject Matter Experts, and Thought Leaders

‍46:41 Starting a Thought Leadership Program

‍47:51 Creating Source Ideas and Strategic Elements

‍54:35 Roles and Career Advice in B2B Marketing

‍01:00:46 The Future of B2B Companies and the Creator Economy

‍01:05:57 The Impact of AI on Content Strategy and B2B Marketing Roles

FV 4: How to run LinkedIn ads profitably in 2024 | JD Garcia

Posted on by Will Yuste

In this episode, JD Garcia, Head of Strategy at Impactable, spills the secrets to mastering LinkedIn ads. From avoiding common mistakes to crafting scroll-stopping content, JD and Will dive deep into strategies that actually work. Discover why video is king on LinkedIn, how to prevent ad fatigue, and the key traits of companies thriving with LinkedIn ads.

Key Takeaways:

  • Set realistic goals: Budget, audience, and product-market fit shape your LinkedIn ad success.
  • Master the tech: Nail targeting, matched audiences, and tracking for seamless campaigns.
  • Video magic: Short, authentic, and engaging videos perform best.
  • Avoid budget traps: Don’t over-focus on leads—consider the entire customer journey.
  • Stay fresh: Set Rotate Ads option to beat fatigue and keep your audience engaged.
  • Think bigger: If LinkedIn alone isn’t enough, go omnichannel for broader impact.
  • Thought leadership wins: Build awareness with in-feed content—even without immediate clicks.

If you want to crush it with LinkedIn ads in 2024, this episode has everything you need. From creating killer videos to avoiding budget pitfalls, JD Garcia breaks it all down in a way that’s easy to apply. Don’t miss out—these tips could be the game-changer your campaigns need!

‍

TIMESTAMPS:

‍00:00 Introduction and Background

‍02:15 Role and Responsibilities as Head of Strategy

‍03:51 Common Mistakes in LinkedIn Ads Configuration

‍07:32 Setting Realistic Expectations for LinkedIn Ads

‍13:39 Key Characteristics of Companies that Benefit from LinkedIn Ads

‍14:04 Average Ratio of ROI for LinkedIn Ads

‍16:19 Using LinkedIn Ads to Accelerate Sales Cycles

‍22:33 Training LinkedIn Ads Managers

‍26:17 Performance of Video Content on LinkedIn

‍34:32 Thought Leadership Ads on LinkedIn

‍43:10 Retargeting and Filtering Traffic

‍45:20 Avoiding Ad Fatigue

‍49:09 Targeting Inactive Audiences

‍52:01 Misusing Budgets on LinkedIn Ads

‍55:02 The Importance of Thought Leadership Ads‍59:16 Rotating Ads and User Experience