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Tag: LinkedIn

FV 18: LinkedIn Ads & Social Content Strategies for Oil and Gas Professionals | @TheOilFieldLeader‬‬

Posted on by Will Yuste

Will Martin welcomes Christian Lombardini, founder and host of The Oilfield Leader Podcast, and Bailey Midkiff, Oil City Chapter President of the Oil & Gas Workers Association. Together, they explore key themes like safety in the oil and gas industry, the power of LinkedIn for B2B marketing, and how companies can evolve their approach to content and customer engagement.

Will shares insights into how FounderVideo leverages video content on LinkedIn to create impactful thought leader ads and social campaigns. He points out the major shift from static website content to dynamic social content, especially the importance of being customer-centric and authentic. The conversation also goes into strategies for gaining traction on LinkedIn, including engaging with the right people, speaking your audience’s language, and creating content that resonates with their needs and interests.

The discussion further goes on the balance between organic growth and paid advertising on LinkedIn, the ROI of LinkedIn ads, and how guided interviews can help you generate high-quality content efficiently and easily. Will also gives some practical tips on building a personal brand and providing valuable content consistently to drive engagement.

Takeaways:

  • Safety remkains a top priority in the oil and gas industry and should be central to discussions and initiatives.
  • LinkedIn is a powerful tool for B2B marketing and advertising, especially in industries like oil and gas.
  • Shifting to social content requires a customer-first approach but provides value and authenticity to connect with audiences.
  • Document your journey and stay genuine, audiences are drawn to authentic, relatable stories.
  • Engage with your audience’s world on LinkedIn, follow their influencers, use their language to connect.
  • Organic LinkedIn growth takes time, while paid ads provide a faster way to target the right audience.
  • Guided interviews are a smart content strategy, helping leaders create multiple video pieces in one session.
  • LinkedIn ads offer precise tracking and attribution but require the proper systems to measure ROI effectively.
  • Building a personal brand on LinkedIn takes consistent, high-quality content and active engagement with others.‍

TIMESTAMPS:

‍00:00 Introduction

‍00:14 The Importance of Safety in the Oil and Gas Industry

‍02:11 Introduction to Will Martin and FounderVideo

‍05:46 The Shift from Website to Social Content

‍07:02 Understanding Dark Social and Customer-Centric Marketing

‍09:15 The Power of LinkedIn Ads and Thought Leader Ads

‍21:34 The Importance of Authenticity in Social Media

‍32:58 Time vs. Money: Organic vs. Paid Strategies

‍34:06 The Power of Guided Interviews

‍35:36 Mastering LinkedIn Ads

‍37:02 Audience Engagement and Content Strategy

‍45:24 Building a Personal Brand on LinkedIn

‍45:59 Tracking ROI and Attribution

‍59:11 LinkedIn vs. X: Which Platform is Better?

‍01:01:37 Conclusion and Future Plans

FV 16: Revenue Operations in the Efficient Growth Era of SaaS | James McKay @ VEN

Posted on by Will Yuste

James McKay, founder of a RevOps consultancy, pulls back the curtain on the biggest challenges in revenue operations from messy CRMs to broken sales processes. He explains why alignment between RevOps and finance is critical and how companies can ditch “one size fits all” strategies in favor of more tailored solutions. With insights on thought leadership, product-market fit, and evolving sales structures, James shares how his consultancy, VEN, is shaping the future of FinTech and SaaS revenue operations.

Takeaways:

  • CRM hygiene is essential: Clean, accurate data is non-negotiable for RevOps success.
  • Tech stacks should support processes: Build your sales process first, then choose tools that align with it.
  • Tailored sales strategies work best: One-size-fits-all approaches don’t cut it; customize for your business.
  • Thought leadership drives growth: Educating customers early generates trust and qualified leads.
  • Product-market fit is critical: If customers don’t need or use your product, growth won’t last.
  • Recurring revenue is the SaaS standard: Subscription and usage-based models ensure sustainable income.
  • RevOps pros need balance: Structured thinking, business savvy, and user empathy are key skills.
  • Realistic forecasting matters: Avoid overly optimistic revenue projections; stay grounded in data.‍

TIMESTAMPS:

‍0:00 James’ Background and How he got Into RevOps

‍5:05 FP&A as the Plug Between RevOps and Finance

‍8:58 Defining Revenue Operations and How to Get In19:32 How to Get CRM Adoption & Hygiene

‍24:55 How to Build an Effective Tech Stack in RevOps31:08 Do you Need to be Technical to Excel at RevOps?

‍40:03 Structured vs Unstructured Business Development

‍47:10 Common Mistakes in CRM Architecture

‍57:42 Revenue Forecasting: How to Get it Right1:01:48 Contracted vs Uncontracted Revenue in SaaS Valuations

‍1:10:00 Common Objections in RevOps as a Service‍

1:15:53 The Vision for VEN and The Future of RevOps‍

FV 15: The Decline of Outbound, Founder-led Content & Social Growth | James Hanzimanolis

Posted on by Will Yuste

Will sits down with James Hanzimanolis, founder of Outbounder and Erudite, to discuss the shift from traditional outbound sales to founder-led content and inbound marketing.

James tells us about how he shut down his outbound agency, citing the challenges of modern outbound sales and the rising power of personalized messaging and strategic research. He points out the effectiveness of organic social media, podcasts, and partner marketing for building a pipeline while giving us some expert tips for getting ahead of  LinkedIn’s algorithm and maximizing engagement.

The conversation also compares LinkedIn and X as platforms, their strengths for different audiences and posting strategies. James emphasizes that consistency, authenticity, and patience are the secret weapons for success in today’s sales and marketing landscape.

Takeaways:

  • Outbound sales are declining, giving way to founder-led content and inbound strategies.
  • Modern outbound success relies on research, personalization, and strategy.
  • Organic social media, podcasts, and webinars are game-changers for pipeline generation.
  • On LinkedIn, the first 15–20 minutes of a post matter most—use strong hooks and post 18+ hours apart.
  • LinkedIn is becoming more pay-to-play, but it excels for enterprise and upper mid-market targeting.
  • X allows for faster, more frequent posting, making it ideal for startups and smaller businesses.
  • Tools like ZoomInfo boost outbound efficiency by providing valuable data and intent signals.
  • Social media success demands consistency, authenticity, and patience to build engagement and trust.‍

TIMESTAMPS:

‍00:00 Introduction and Background

‍03:58 The State of Outbound in 2024

‍08:33 How James got into Inbound (ft. Seth Godin)

‍15:00 Founder-Led Content and Inbound Marketing

‍21:36 Organic vs Paid Social and Pay-to-play in Social Media

‍26:00 How to Master LinkedIn Organic Growth and Inbound Sales

‍33:00 LinkedIn vs. X: Differences in Thought Leaders and Target Audience

‍44:17 How James uses ZoomInfo for ABM & Outbound Sales

‍54:33 The Importance of Organic Social Media Efforts

‍59:56 Consistency, Authenticity, and Patience in Building a Social Media Presence

FV 11: Is SEO Dead? | The Future of Search & AI-Powered Content’s Impact on SEO | Sam Dunning

Posted on by Will Yuste

In this episode, Will chats with Sam Dunning, founder of Breaking B2B. They talk about the future of SEO, the evergrowing influence of AI, and the increasing role of social media. Sam highlights the recurring significance of Google for B2B SEO, the strategic role of both branded and non-branded keywords, and the need to focus on bottom-of-the-funnel content that delivers real conversions. Will and Sam also dive into the subject of how podcasting is a powerful B2B marketing tool, strategies for engaging solo episodes, and the potential of video content on LinkedIn and YouTube.

Key Takeaways:

  • SEO is still king for B2B, with Google leading the way.
  • AI handles basics, but complex, niche content sets you apart.
  • Bottom-of-the-funnel content drives leads; non-branded keywords attract fresh prospects.
  • Podcasts build trust, generate revenue, and are great for repurposing content.
  • For solo podcasts, structure and smooth flow are key—no awkward pauses!
  • Nail the SEO basics: mobile-friendly, fast-loading, and well-structured content.
  • Video content on LinkedIn grows your reach, and its video scrolling beta could boost organic growth.

Keep your content strategy diverse to stay ahead and drive real results! 🚀

TIMESTAMPS:

‍00:00 Introduction and Background

‍08:05 The Impact of AI-Powered Content on SEO

‍15:07 Branded vs. Non-Branded Keywords in B2B SEO

‍33:11 The Importance of Audience Engagement

‍42:08 The Power of Video Content‍50:55 The Future of LinkedIn Organic Growth

FV 8: B2B LinkedIn Ads Strategy: Lessons From $100M+ in Ad Spend | AJ Wilcox

Posted on by Will Yuste

In this episode, Will welcomes AJ Wilcox, founder of B2Linked, who dives into the power of LinkedIn Thought Leader Ads and how they boost engagement and click-through rates. He shares actionable tips on audience micro-segmentation, A/B testing, and campaign organisation while highlighting the value of targeting warm audiences to accelerate pipeline velocity.

AJ also emphasizes investing in creativity for better performance, aligning with LinkedIn’s platform, and focusing on long-term metrics like pipeline velocity over simple click-through rates. Plus, he previews updates to his LinkedIn ads course and discusses tools for budget management and data analysis. Packed with strategies, this episode is a goldmine for optimizing LinkedIn ads!

Key Takeaways:

  • Thought Leader Ads can drastically improve engagement and click-through rates.
  • Strong creative leads to better results at lower costs.
  • Aligning with LinkedIn’s platform increases performance and reduces costs.
  • Micro-segment audiences and use A/B testing for optimal campaign results.
  • Warm audience targeting accelerates pipeline velocity.
  • Prioritize long-term metrics like pipeline velocity over click-through rates.
  • Leverage third-party tools for budgeting, analysis, and reporting.

This episode is packed with actionable advice for anyone looking to master LinkedIn ads!‍

TIMESTAMPS:

00:00 Introduction to AJ Wilcox and B2Linked

‍04:25 Thought Leader Ads and Their Impact

‍10:21 Objectives for Thought Leader Ads

‍13:10 The Changing Landscape of B2B Advertising

‍20:56 Costs and Quality Score in LinkedIn Ads

‍27:28 Aligning Interests with the Ad Platform

‍30:25 The Pitfalls of Lead Gen Forms

‍36:47 Creative Rotation and Optimization

‍42:48 Campaign Structure and Organization

‍45:09 Micro-segmenting Audiences

‍46:34 Choosing the Winning Ad

‍50:30 Accelerating Pipeline Velocity

‍53:35 Thought Leader Ads for Non-Employees

‍55:03 Outreach to Engaged Accounts

‍59:53 Alternative to Lead Gen Forms

‍01:01:05 Update on Thought Leader Ads

‍01:05:28 Message Ads and Document Ads

‍01:13:42 Frequency Cap Update

‍01:19:03 Third-Party Software

‍01:24:10 New Course Updates

FV 7: Relationship-based selling in B2B GTM | Amelia Taylor

Posted on by Will Yuste

Will chats with Amelia Taylor, founder of The Revenue Table, about her bold journey in B2B SaaS and her innovative approach to go-to-market strategies and revenue ops. From mastering enterprise sales to building authentic relationships and evangelistic company cultures, Amelia shares actionable tips to thrive in today’s evolving sales world.

Key Takeaways:

  • Understanding people deeply is the key to B2B success.
  • Challenge norms and create a unique, authentic sales style.
  • Evangelism should be a company-wide practice, not just one role.
  • Slack is a hidden gem for community-led growth and revenue.
  • Use short, engaging videos to stand out in sales.
  • Self-awareness and curiosity fuel success and new opportunities.
  • Human connection and soft skills are irreplaceable in B2B.
  • Decentralized events and strong communities are reshaping networking and sales.

With shoutouts to companies like HubSpot, GTM Fund, Sendoso, and Sendspark, this episode is packed with inspiration and tips for shaking up B2B sales. Amelia’s insights on creativity, connection, and community will leave you ready to level up! 

TIMESTAMPS:

00:00 Introduction

‍00:51 Who is Amelia Taylor?

‍13:14 Founding The Revenue Table

‍23:38 Leveraging Slack for Revenue Growth

‍45:01 Being Memorable in B2B Sales

‍45:50 Creative Ways to Leverage Video in B2B

‍46:30 Using Video to Connect with Prospects

‍48:28 The Importance of Self-Awareness in B2B Sales

‍54:02 The Decline of B2B SaaS and the Rise of Soft Skills

‍54:45 The Role of Self-Awareness in B2B Sales

‍01:00:16 The Power of Curiosity in B2B Sales

‍01:04:04 Creating a Human Connection in B2B Sales

‍01:09:38 The Importance of Decentralized Events in B2B

‍01:19:46 Companies Doing Great Work in B2B

FV 4: How to run LinkedIn ads profitably in 2024 | JD Garcia

Posted on by Will Yuste

In this episode, JD Garcia, Head of Strategy at Impactable, spills the secrets to mastering LinkedIn ads. From avoiding common mistakes to crafting scroll-stopping content, JD and Will dive deep into strategies that actually work. Discover why video is king on LinkedIn, how to prevent ad fatigue, and the key traits of companies thriving with LinkedIn ads.

Key Takeaways:

  • Set realistic goals: Budget, audience, and product-market fit shape your LinkedIn ad success.
  • Master the tech: Nail targeting, matched audiences, and tracking for seamless campaigns.
  • Video magic: Short, authentic, and engaging videos perform best.
  • Avoid budget traps: Don’t over-focus on leads—consider the entire customer journey.
  • Stay fresh: Set Rotate Ads option to beat fatigue and keep your audience engaged.
  • Think bigger: If LinkedIn alone isn’t enough, go omnichannel for broader impact.
  • Thought leadership wins: Build awareness with in-feed content—even without immediate clicks.

If you want to crush it with LinkedIn ads in 2024, this episode has everything you need. From creating killer videos to avoiding budget pitfalls, JD Garcia breaks it all down in a way that’s easy to apply. Don’t miss out—these tips could be the game-changer your campaigns need!

‍

TIMESTAMPS:

‍00:00 Introduction and Background

‍02:15 Role and Responsibilities as Head of Strategy

‍03:51 Common Mistakes in LinkedIn Ads Configuration

‍07:32 Setting Realistic Expectations for LinkedIn Ads

‍13:39 Key Characteristics of Companies that Benefit from LinkedIn Ads

‍14:04 Average Ratio of ROI for LinkedIn Ads

‍16:19 Using LinkedIn Ads to Accelerate Sales Cycles

‍22:33 Training LinkedIn Ads Managers

‍26:17 Performance of Video Content on LinkedIn

‍34:32 Thought Leadership Ads on LinkedIn

‍43:10 Retargeting and Filtering Traffic

‍45:20 Avoiding Ad Fatigue

‍49:09 Targeting Inactive Audiences

‍52:01 Misusing Budgets on LinkedIn Ads

‍55:02 The Importance of Thought Leadership Ads‍59:16 Rotating Ads and User Experience

FV 3: How B2B companies should spend marketing dollars | Liam Moroney

Posted on by Will Yuste

In this episode, Liam Moroney, founder of Storybook Marketing, unpacks the buzz around demand generation and how B2B companies can optimize their marketing spend.

Here’s what’s inside:

  • Why “demand gen” is the LinkedIn buzzword everyone loves but no one defines clearly.
  • How B2B can borrow from B2C playbooks—without falling into consumer marketing traps.
  • The biggest budget mistakes B2B marketers make (hint: lead gen isn’t everything).
  • Why building brand affinity (yes, even with podcasts) matters as much as revenue metrics.
  • Pro tips on refining your ICP for laser-focused campaigns and evolving it as you grow.
  • How authentic LinkedIn videos filmed in real-world settings can grab attention and build trust.

Liam also shares practical tips for balancing creativity and efficiency in video production while keeping it real. If you’re willing to rethink how you approach demand gen, this episode is packed with useful insights you won’t want to miss.

Listen now to improve your B2B marketing approach!

TIMESTAMPS:

‍00:00 Introduction and Background

‍02:24 The Rise of Demand Generation in B2B Marketing

‍06:01 Influence of B2C Marketing on B2B Marketing

‍10:43 The Future of Demand Capture and Marketing Budget Allocation

‍13:08 Misallocation of Marketing Budgets in B2B Companies

‍22:37 Determining Marketing Budget Allocation

‍29:11 Ensuring Alignment for Execution Excellence

‍35:47 The Obsession with Tech and Tools for ROI Attribution

‍42:37 Understanding the Audience and ICP in Demand Gen

‍43:59 Identifying the Ideal Customer Profile (ICP)

‍45:16 Narrowing Down the Target Audience

‍46:10 Making Educated Guesses on the ICP

‍47:28 ICP Evolution and Expanding Target Audience

‍48:52 Creating Videos in Nature on LinkedIn

‍53:21 Workflow for Creating LinkedIn Videos