Unless you enjoy pouring gasoline on a pile of cash and watching it burn away, you should hear me out. This article is perfect for you if you just learned about Thought Leader Ads and are wondering how to get into that trend. You’re going to learn what a guided interview is, how it works and if it’s the right thing for you (spoiler: It is). Keep on reading and I promise I won’t bore you with too many details.
What is a guided interview?
Okay, assuming you already know how powerful thought leader ads are for LinkedIn advertising (click here if you don’t), you’re probably wondering how YOU can take advantage of them and what exactly is the process of making one.
This is where guided interviews come in. It’s pretty much all in the name: You (or your company head) sit down for an online interview once a month, for about 1.5 hours. Don’t worry, the original interview won’t ever get published, so you have the freedom to mess up as much as you like.
The entire point of the interview is to break it up into ~45 second videos that will keep getting cycled, so you always have fresh content to post.
What can I expect during the interview
Don’t worry, the questions aren’t too difficult. It’s all stuff you’re already knowledgeable about, considering you’re the founder. That also means there’s no better person to give insights about your company than yourself!
You can expect to be asked about your personal story of how the company came to be, why you’re the best choice for people, some controversial personal takes and stances…
If you want to hear about the guided interviews we offer, click here to read our guide.
Why do I need an interview? I can talk about this stuff myself
Of course you can! Go ahead and take out your pre-written script, sit in front of your camera and read off of it. Then let me know how your ads turn out after you hear yourself talking like a scripted robot.
On a real note though: The whole point of these interviews is to make you sound natural and conversational which is exactly what makes these ads so powerful and entertaining, and the algorithm will reward you handsomely for that.
This way you are way more likely to be in the zone and freely talk about yourself and your company, because you’re talking to an actual person, and not just into a camera which can get awkward if it’s not something you’re familiar with.
You get the opportunity to brag, but you also might be challenged by the interviewer which makes for some amazing short videos to post.
How can this save me time and money?
Let’s be real, you probably don’t have a lot of time to plan out questions for yourself, write answers for each one, record your own video, edit it, post and deal with other complications that come with doing this entire process yourself.
Guided interviews will do the heavy lifting for you and instead of having to hire a full production team or spending countless hours in front of your camera, this way lets you just show up, share your story and leave everything else to the experts.
In short:
Would you like to spend countless hours making content on your own, or would you rather have an experienced team with a proven track record help you make interesting, attention-grabbing short videos that drive sales up? I’m guessing the latter.
You don’t need to do everything in-house, try outsourcing your advertising efforts and I can guarantee you’ll see your spending go way down and your ad performance increase exponentially.
If you’re interested in a guided interview, book a free call with us and we’ll go over the best strategy for your business.
