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FV 17: Materializing the BowTie from @WinningByDesign‬ with Vasco | Guillaume Jacquet‬‬

Meet Guillaume Jacquet, founder of Vasco, the game-changing revenue operations platform built for ambitious SaaS companies. Vasco doesn’t just manage data but transforms it. By pulling messy CRM data, cleaning it up, and pushing it closer to your go-to-market strategy, Vasco helps teams ditch the chaos and focus on winning.

Guillaume, with his sharp background in finance and venture capital, built Vasco for B2B SaaS businesses earning $1M–$100M ARR. The sweet spot? $5M–$50M. Whether it’s revenue forecasting, capacity planning, or creating a single source of truth, Vasco makes sustainable growth and efficient scaling a reality.

Takeaways:

  • Vasco isn’t just another platform; it’s the end-to-end revenue ops solution for SaaS companies ready to dominate their market.
  • Efficient growth is the name of the game, and Vasco’s tools for revenue forecasting, capacity planning, and data alignment put companies ahead of the curve.
  • Guillaume Jacquet’s expertise in finance, venture capital, and entrepreneurship gives Vasco a serious edge—it’s built for real-world challenges, not just theory.
  • Vasco creates a “single source of truth” for go-to-market operations, turning scattered data into a clear, actionable strategy.
  • The platform’s CRM integration and custom data modeling mean businesses can finally align their numbers with their growth ambitions.
  • Target audience? SaaS B2B companies with ARR between $1M-$100M, especially those in the $5M-$50M sweet spot.
  • If your company is serious about sustainable growth and go-to-market excellence, Vasco is your ticket.

TIMESTAMPS:

0:00 Introduction to Guillaume Jacquet and Vasco

5:27 Guillaume’s Background and Journey

14:06 How to Identify and Get PMF and Go-to-Market Fit

24:24 Vasco’s Feature Set: Live Product Demo

29:35 Vasco’s Benchmarking Sources

31:30 Building GTM Analytics & Forecasting Top-Down

38:10 How Vasco gets CROs & RevOps Closer to CFOs

40:23 Vasco is to RevOps what HubSpot is to Inbound

41:54 Building a Single Source of Truth for GTM Data

45:14 Vasco’s Target Market/ICP & Pricing

50:26 Funding, PMF, Runway and Future Vision

52:59 Guillaume’s Experience on RevOps & Finance Disconnect

56:37 The Future of GTM and SaaS Landscapes

1:08:52 VC-backed vs Bootstrapped as a Founder

1:17:21 Outro and Guillaume’s Advice for Founders‍

FV 16: Revenue Operations in the Efficient Growth Era of SaaS | James McKay @ VEN

James McKay, founder of a RevOps consultancy, pulls back the curtain on the biggest challenges in revenue operations from messy CRMs to broken sales processes. He explains why alignment between RevOps and finance is critical and how companies can ditch “one size fits all” strategies in favor of more tailored solutions. With insights on thought leadership, product-market fit, and evolving sales structures, James shares how his consultancy, VEN, is shaping the future of FinTech and SaaS revenue operations.

Takeaways:

  • CRM hygiene is essential: Clean, accurate data is non-negotiable for RevOps success.
  • Tech stacks should support processes: Build your sales process first, then choose tools that align with it.
  • Tailored sales strategies work best: One-size-fits-all approaches don’t cut it; customize for your business.
  • Thought leadership drives growth: Educating customers early generates trust and qualified leads.
  • Product-market fit is critical: If customers don’t need or use your product, growth won’t last.
  • Recurring revenue is the SaaS standard: Subscription and usage-based models ensure sustainable income.
  • RevOps pros need balance: Structured thinking, business savvy, and user empathy are key skills.
  • Realistic forecasting matters: Avoid overly optimistic revenue projections; stay grounded in data.‍

TIMESTAMPS:

0:00 James’ Background and How he got Into RevOps

5:05 FP&A as the Plug Between RevOps and Finance

8:58 Defining Revenue Operations and How to Get In19:32 How to Get CRM Adoption & Hygiene

24:55 How to Build an Effective Tech Stack in RevOps31:08 Do you Need to be Technical to Excel at RevOps?

40:03 Structured vs Unstructured Business Development

47:10 Common Mistakes in CRM Architecture

57:42 Revenue Forecasting: How to Get it Right1:01:48 Contracted vs Uncontracted Revenue in SaaS Valuations

1:10:00 Common Objections in RevOps as a Service‍

1:15:53 The Vision for VEN and The Future of RevOps‍