We interview your C-Suite to make natural video ad creatives that prospects actually want to watch.
A holistic go-to-market strategy where ad spend is used to guarantee messaging distribution to your target market rather than forcing expensive, low-quality, opt-in "lead-gen."
See What Our Clients Say
"You're probably the second agency that I've liked out of twenty that I've tried. The end result is great and super happy with everything."
Erick Vargas
Co-Founder
"From a value perspective, I think this is a lot more valuable than going out and doing paid podcast interviews."
Brian Savage
CEO
" You guys are easy to work with. You're doing an amazing job. Very organized. I love the system and the platform that you guys are using. It's working really well for us and everything is great."
Edward DeAngelis
Founder & CEO
" You helped us figure out that mystical folklore of LinkedIn. And the nature of our interviews, it makes it very easy for somebody to start opening up and you're finding the right clips across those videos."
Martin Blinder
CEO
" When I reached out, it was mostly from the LinkedIn, but you then made me aware that, hey, we can also do outbound. And so for us, that solved those two. So the combination was why we have now been a loyal customer that tells you that you are doing a proper job."
Thomas Laurbjerg
CRO 
"They're always willing to jump on a call and go beyond more standard program and services, willing to go the extra mile for you."
Mike Dias
Founder & CEO
"They are very fast in understanding the company, they’re amazing. The capacity and curiosity of learning about us and framing questions in a way that then becomes a very interesting conversation and interview. So it was like “wow, how this kid could do that?” hahaha."
Massimo Carrara
CEO
"I like the way you get it first, even though you're coming from a completely different background. And then the way the edits come back, that's really good. And that's being delivered seamlessly."
Bharath Gaddam
Founder
"You've really done a nice job of tying things together."
Tom O'Sullivan
SVP of Client Engagement 
"The actual work was great. And we definitely saw a lot of traction on some of the posts. And I don't know what the fuck I'm doing. So I think for you to help me strategize, to consult, to figure out what works best and try things out, to me, that's great."
Shawn Kanungo
Founder
"You asked really good questions to get me talking and then like you kind of found the one or two areas, go a level deeper, to make it more impactful. And I think that's what makes a good video great. That's something you did really well."
Jeremy Berman
Founder
Ad platforms give lower cost per bid to ads with better engagement. Our creatives bring out the best in your executives – so much so, that they don’t feel like ads. Video content stands out in the sea of corporate noise in B2B and is LinkedIn's favorite format right now – but it doesn’t have to be expensive.
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We ask the right questions, you give your ICP the right answers. Guided interview videos look natural in feed, so messaging is actually consumed.
Buyers don't want to talk to sales. Instead, they learn from content. Our paid social videos make sure you lead the buyer's journey.
Our system minimizes ad costs with rotating creatives, 3rd party software, and other tactics to fully squeeze LinkedIn and all its features.
We deeply question the client & research their industry to deliver question 48hrs before the first interview. Airtable content mgnt, LinkedIn ads funnel, programmatic advertising, & "signals aggregator" are setup during this time.
First 1-3 videos are posted to personal LinkedIn profile(s), and the client is advised on best practices for posting & profile optimization if needed. Tweaks to Airtable content mgnt system and editing style as needed. Consultation & discussion about messaging happens here if it hasn't already.
Retargeting framework outlined in our "Playbook" (nav bar) is put into effect. Retargeting is mostly based on website visits & % video watch time. Programmatic ads launched to stay in front of prospects across the web.
Creatives are swapped out over time as needed, retargeting layer includes more messaging based on outputs of guided interview, and the "signals aggregator" is populated with good-fit prospects for sales to engage with. BOF ads or scaled outbound can be run at this stage.
Thomas Laurbjerg
CRO "We've been trying to this guy (prospect) through a number of channels. I guess sometimes all you need is to keep it simple, work with FounderVideo."
Matthew Schaller
RevOps "You guys do wonderful work with the videos. We repurpose them a lot in our marketing content. You guys are extremely consistent with the output and video quality. I used one like a marketing email and it did get a lot of traction. Overall, it's very well done. The consistent results, and you guys are very organized and it was one of the most pleasant experiences."
Mike Dias
Founder & CEO
"We all enjoy the focus on the results, not only the deliverables, and that has been a huge shift when we started working with FounderVideo."
Martin Blinder
Co-Founder & CEO "Working with you guys—every week we meet, figure out what's working, what's not, how we adapt, how we change. You guys are happy to be questioned, and we are equally happy to be questioned. By questioning each other, we get to the best possible result. Then we got creative together, and suddenly, we saw that massive hockey stick of response rates—specifically for the audience we wanted to speak to. It meant we were delivering high-quality outbound marketing that was driving real leads."
Brian Savage
CEO "I've been interviewed by lots of different people. With FounderVideo, there's a big comfort level there. There's an ease into being able to talk openly and not being concerned that you're going to say something wrong or that it's not going to be impactful. The relationship between the interviewer and the interviewee is very comfortable."
Massimo Carrara
CEO "They are amazing. It was like, wow, how this kid could do that? You're almost working in the industry for 10 years. And the format is very time-effective, with the very precise messaging related to the industry, to the company, and in an engaging fashion."
Bharath Gaddam
Founder "We're very, very happy. Almost 5/5. We've cut down all marketing budgets in the last quarter except this, because we saw it as long term, as an extended arm of our team."
Erick Vargas
Co-Founder
"It's all good! What I'm finding is that it's really helping with the middle of the funnel pipeline."
Eddie DeAngelis
Founder & CEO "We're starting to see leads that are coming in from the website now. And a lot of them are mentioning the videos, and they're saying, 'hey, that was really helpful. I really appreciate it. It looks like you're helping a lot of clients, you have an ethical company, you're going to put our clients' needs first.' They're mentioning a lot of the stuff that we're putting out there. So we're starting to see a little drip from it. That's consistent now. And I think it's really resonating with the audience."
Shawn Kanungo
Founder " I would absolutely recommend you guys based on two things: Number one, the expertise. Number two is the responsiveness. And you guys are good people. What you guys are doing is novel and unique."
Conor Sunderland
Co-Founder
"First call booked and it's only been 2 weeks - all thanks to you! Brand doing 250K/month. You're a beast."
Mark Garrett
Vocal Coach
"You've been super helpful and it's 100% worth the price."
Tom O'Sullivan
SVP Client Engagment "You've done a really nice job of taking what could be—I'm going to be nice about it—rambling, and you've really done a nice job of tying things together."
Nickolas Crim
Web Developer
"It's been a good experience. I mean, you guys have delivered on what you said that you guys would. And it's been timely and all that. So it's been positive for me."
Tessa Tovar
Producer/Co-Host
"I really love everything else about the clips! Nice work ❤️ You guys are the BEST!"
Ken Robbins
CEO
"You are an exceptional interviewer, which normally take people another decade to become."
James McKay
Founder & CEO
"For what it's worth, you're doing a really great job of setting a comfortable tone. Keep it up!"
Arpita Bhartiya
Senior Manager "Great job with the intro and conclusion videos! 3 people in the same frame and the edits. 🫰"
Rosie Acosta
Host | Best-Selling Author "I just want to say thank you all for pulling through on this episode.. Kate Del Castillo just shared it on her IG feed to her 10.3 Million followers! Great work everyone..."
Lindsey Jackson
Host
"These clips were great. I like how you found the episode from another world."
Mike Dias
Founder & CEO "You guys are fantastic! Impressive team, process & skills!
Eddie DeAngelis
Founder & CEO " I don't know if it's the ad but it more or less the organic Linkedin videos that we're doing with you guys, they definitely help. I have a lot of people that tell me, 'hey, that video you have, talking about this was really helpful. Thank you so much. Or people that I work with, hey, I saw your videos online. You're doing a good job.' And then I always downplay it like, yeah, I'm trying to get better. I think it's definitely working."
Arlill Rodriguez
Ranchat Podcast Host"I will make sure to upload the clips and advertise your services as well as I really think you've done a fantastic job on these clips so far."
FV 12: GTM Efficiency, Signal-Based Analytics & Demand Creation | Chris Walker
FV 21: Raising VC, First-time Founding, Enterprise Software & Nimble GTM | Emir Atli, HockeyStack
FV 17: Materializing the BowTie from Winning By Design with Vasco | Guillaume Jacquet
FV 24: LinkedIn Ads Strategy: Creative, Positioning, & Messaging for B2B SaaS | Itamar Ben Yair
FV 23: Does Retargeting Work in B2B? Reach or Frequency? | Dale W. Harrison
FV 22: How to 2x a Sales Agency in 9 Months w/ Calls and Content | Gabe Lullo, Alleyoop
FV 20: How to Make B2B Outbound Work in 2024 | John Karsant
FV 19: The AI-powered Clay for Enterprise | Elio Narciso, Scalestack
FV 18: LinkedIn Ads & Social Content Strategies for Oil and Gas Professionals | TheOilFieldLeader
FV 16: Revenue Operations in the Efficient Growth Era of SaaS | James McKay, VEN
FV 15: The Decline of Outbound, Founder-led Content & Social Growth | James Hanzimanolis
FV 14: Inbound-led Outbound, Organic Social & Founder Brand | Adam Robinson, RB2B.com
FV 13: B2B Attribution, Efficient Growth and the Future of Outbound | Canberk Beker
FV 11: Is SEO Dead? | The Future of Search & AI-Powered Content's Impact on SEO | Sam Dunning
FV 10: The Evolution of PPC and the Role of AI | Frederick Vallaeys
FV 9: Content & AI for Profitable Growth in B2B | Cody Schneider, Swell.ai
FV 8: B2B LinkedIn Ads Strategy: Lessons From $150M+ in Ad Spend | AJ Wilcox
FV 7: Relationship based selling in B2B GTM | Amelia Taylor
FV 6: Video Selling & Personalization at Scale in B2B | Bethany Stachenfeld
FV 5: How to become a B2B Thought Leader in 2024 | Ashley Faus
FV 4: How to run LinkedIn ads profitably in 2024 | JD Garcia
FV 3: How B2B companies should spend marketing dollars | Liam Moroney
FV 2: How to run Customer Interviews that drive actionable insights | Ryan Paul Gibson
FV 1: Full-funnel Marketing to an ABM list | Andrei Zinkevich
FounderVideo is an advertising agency & go-to-market consultancy that specializes in leveraging internal executive expertise to create profitable video advertising & marketing campaigns on LinkedIn.
Our "guided interview," approach to content creation & distribution ensures that the most important people in target markets see the very best of our clients' products, services, expertise, and vision.
We also help clients with founder branding, organic social media, signal based selling, marketing/sales alignment, programmatic advertising, outbound, and other go-to-market operations.
Connect with Will On LinkedIn
12 videos produced
Entire ads funnel setup
Programmatic advertising setup
Signals aggregator (website visitor ID) setup
Option to convert into a monthly plan
All features from setup plan
20 videos per month
Setup & mgnt of LinkedIn ads funnel
Unlimited consulting
Airtable content management system
Optional social posting
All features from standard plan
Complete extension of your team
Outbound + LinkedIn ads + Google ads all in a cohesive strategy
CRM setup & sales prospecting training/support
Optional SDR placement
Flexible consulting
Training for team & IP transfer
Basic website identification setup
You are charged month to month and can cancel at any time.
Yes, please look at the few examples on our homepage or contact will@foundervideo.io for more examples.
If you book a call with us, you will receive a tailored strategy that should dispel any doubts regarding expertise. We provide a full money back guarantee if you are not satisfied with the results we are able to generate for you.
With the large number of rotating creatives taken from the guided interviews plus other tactics, we drive down ad costs considerably. Most advertisers make many mistakes that waste money and drive up the averages.
Yes, please view our pricing packages, send us a message, or book a call.
Yes, we have setup offers where we train your team to takeover later on.
Yes, please contact us at will@foundervideo.io and explain how you're looking to partner.
Of course it depends, but we give detailed breakdowns on all discovery calls based on key details we collect. Generally, 3-6 months should be the expectation.
