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5 Tips for Getting the Most Out of Your LinkedIn Video Ads

LinkedIn video ads can be a game-changer, but they need a little finesse if you want to get real results without draining your budget. LinkedIn ads are an investment, and to make them work, you’ll want to approach them strategically. Let me walk you through everything from how to refine your ad content to A/B testing, placement, and getting your audience to take some action. So, let’s see what makes a video ad really work.

Nail your ad’s creative elements

Let’s start with the basics: your ad’s creative elements—how it looks, what it says, and the overall vibe. LinkedIn is a professional space, but that doesn’t mean your ad has to be boring. Authenticity and a natural tone are what get people to stop scrolling.

  • Avoid the hyper-polished, corporate look. LinkedIn users respond well to content that feels real, so go for visuals that are professional but also approachable.
  • Keep your message focused and impactful. Instead of broad statements, zero in on a specific value or insight that you know your audience will care about. Less fluff, more value.
  • Ditch the corporate jargon. A conversational, friendly tone works wonders here. Imagine you’re speaking directly to a colleague—make it sound like real talk, not a sales pitch.

If you get these basics down, you’ll have a lot more genuine feeling ad, which is exactly what catches peoples’ attention.

Use A/B testing to find what works

Guesswork isn’t enough when you’re spending on ads. A/B testing lets you figure out exactly which elements of your ad are really doing the heavy lifting, whether it’s your CTA, visual, or maybe even the headline.

Start by picking one variable to change, like the headline or the CTA and then run 2 versions of the ad to see which one performs better. This way, you’ll know exactly what’s making a difference. Pay attention to metrics like click-through rates (CTR) and engagement. These give you a clear picture of what’s working (and what’s not).

Don’t just test once and be done with it. Audience preferences can and do change over time, so keep testing every few weeks to make sure your ads stay relevant.

A/B testing is about finding out what resonates with your audience so you can keep getting better results.

Align your ads with your overall marketing strategy

You want your ads to feel like a part of a larger plan, not just random one-offs. Make sure they fit in with the rest of your marketing strategy. It’s also very important to keep your branding consistent: same brand voice, same logo and same colors. This will help you build trust with consumers and make your brand more recognizable.

You can look at other companies and how they do their advertising or check out this post to find out how you can improve your own marketing strategy, while keeping the spend low.

When to advertise and when to stop

LinkedIn users are most active on weekdays, obviously you won’t have a whole lot of people scrolling  on a weekend, particularly in the mornings and afternoons is when they’re in work mode and open to professional content. Aim for Tuesday to Thursday for a sweet spot on engagement—this is prime time for people to pause and listen to what you have to say.

Here’s a pro tip: When it comes to frequency, less is definitely more. Rotate your video ads regularly, so your audience doesn’t feel overwhelmed by the same message over and over. Aim for a frequency of 1-2 ads a week. Trust me, you don’t want people commenting on your ads begging to stop seeing them…

Calls to action that actually work

Alright, you’ve got their attention—now what? Don’t let a weak call to action ruin all that hard work. A strong CTA is how a good ad becomes a great lead generator. Make it clear, direct, and action focused.

Forget the vague stuff you see all the time from inexperienced advertisers like “Click Here” or “Learn More.” Instead, be more specific and enticing with things like “Discover how we can help” or “See industry insights now”—the goal is to make it super clear why they should take the next step.

In conclusion

Use these tips as a general guideline and you’ll already be ahead of most of your competitors. Use good-looking creatives relevant to your brand, keep trying different versions of your ads to see what works best, don’t advertise too much and have a good call to action.

Need more help with LinkedIn ads? Book a free call with us to find out how you can maximize your ad impact with a fraction of the spending.

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