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FV 4: Як вигідно розміщувати рекламу в LinkedIn у 2024 році | JD Garcia

In this episode, JD Garcia, Head of Strategy at Impactable, spills the secrets to mastering LinkedIn ads. From avoiding common mistakes to crafting scroll-stopping content, JD and Will dive deep into strategies that actually work. Discover why video is king on LinkedIn, how to prevent ad fatigue, and the key traits of companies thriving with LinkedIn ads.

Основні висновки:

  • Set realistic goals: Budget, audience, and product-market fit shape your LinkedIn ad success.
  • Master the tech: Nail targeting, matched audiences, and tracking for seamless campaigns.
  • Video magic: Short, authentic, and engaging videos perform best.
  • Avoid budget traps: Don’t over-focus on leads—consider the entire customer journey.
  • Stay fresh: Set Rotate Ads option to beat fatigue and keep your audience engaged.
  • Think bigger: If LinkedIn alone isn’t enough, go omnichannel for broader impact.
  • Thought leadership wins: Build awareness with in-feed content—even without immediate clicks.

If you want to crush it with LinkedIn ads in 2024, this episode has everything you need. From creating killer videos to avoiding budget pitfalls, JD Garcia breaks it all down in a way that’s easy to apply. Don’t miss out—these tips could be the game-changer your campaigns need!

TIMESTAMPS:

00:00 Вступ та передумови

02:15 Role and Responsibilities as Head of Strategy

03:51 Common Mistakes in LinkedIn Ads Configuration

07:32 Setting Realistic Expectations for LinkedIn Ads

13:39 Key Characteristics of Companies that Benefit from LinkedIn Ads

14:04 Average Ratio of ROI for LinkedIn Ads

16:19 Using LinkedIn Ads to Accelerate Sales Cycles

22:33 Training LinkedIn Ads Managers

26:17 Performance of Video Content on LinkedIn

34:32 Thought Leadership Ads on LinkedIn

43:10 Retargeting and Filtering Traffic

45:20 Avoiding Ad Fatigue

49:09 Targeting Inactive Audiences

52:01 Misusing Budgets on LinkedIn Ads

55:02 The Importance of Thought Leadership Ads‍59:16 Rotating Ads and User Experience

Почніть з нас:

Скоротіть витрати на рекламу в LinkedIn щонайменше на 50% за допомогою нашої стратегії керованої співбесіди

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