Порядок денний Естратегічної консультації

Чому вашій відеорекламі LinkedIn потрібен сильний заклик до дії

Think creating LinkedIn ads is hard? Try watching a potential customer scroll past without clicking. It’s the ad equivalent of sending someone a free pizza, only to have them leave it out in the rain. Painful, right?

Yet so many advertisers leave out the most important part of your ad: the Call to Action. Forgettable, bland, boring. I don’t have to tell you that you should avoid being any of those like the plague. If your CTA doesn’t stop viewers in their tracks, you’re leaving potential customers in scroll mode. So, let’s get real: a CTA isn’t just nice to have. It’s the difference between a missed opportunity and a conversion. Keep on reading, and I’ll show you how to make your ads impossible to ignore.

WHAT MAKES A CTA POWERFUL?

Let’s get one thing straight: a CTA is way more than a “click here.” A well thought out CTA grabs attention, appeals to your audience’s needs, and gives them a clear next step that feels natural, even urgent. For LinkedIn video ads, this is especially important. LinkedIn has a pretty unique audience: They’re goal-oriented professionals that expect value. Your CTA must be direct, relevant to them, and action-driven to cut through the garbage and get you the clicks you want.

TIPS FOR A HIGH-PERFORMING CTA

A killer CTA on LinkedIn isn’t random, it’s calculated. You need to combine:

  • Urgency – Give them a reason to act now. Whether it’s a time-limited offer or an exclusive download, urgency gives a nudge that feels necessary, not pushy.
  • Value Proposition – Make it worth their while. What does clicking get them? Make it clear and appealing: “Get Your Free E-Guide” or “Access the Exclusive Webinar.” Your audience should immediately understand what the benefit could be.
  • Simplicity – Keep it short and sweet. In a LinkedIn ad, clarity is everything. A simple, punchy CTA outperforms a lengthy one every time. Think along the lines of “Learn More,” “Join Us,” or “Claim Your Spot.” Less is more.

KEEP TESTING CTAS TO SEE WHAT STICKS

Here’s the secret to nailing your CTA: test, test, test. You may think one phrase is a slam dunk, but it ends up flopping, so until you test it, you won’t know what actually works with your audience. Run A/B tests with different phrasing, buttons, and visual placements to figure out what your audience responds to best. You’ll not only improve your results but also figure out what your audience’s preferences are, so you can take advantage of it in the future.

HAVE YOUR AUDIENCE IN MIND

Remember, LinkedIn is a different world from Facebook or Instagram. On LinkedIn, your audience is likely browsing with a purpose. Use language that speaks to them on a professional level. Avoid overly casual or clickbaity CTAs, and instead try to align your message with something LinkedIn users value: career growth, industry insights, and tools that make them better at their jobs.

Some great examples that can work on your ads, if you get everything else down right:

  • For Awareness: “Discover What’s Next for [Industry]” – Great for pulling in new audiences who are curious about new trends and industry insights.
  • For Engagement: “Join the Conversation” or “Tell Us Your Take” Get your audience involved, build a sense of community around you and your content.
  • For Conversion: “Get Your Free Guide” or “Book Your Free Strategy Call” – Straight to the point and good for nudging the users already interested in taking action.

Not sure if your ads are missing something? Check out this article to find out what makes or breaks a LinkedIn video ad.

IN SUMMARY: MAKE EVERY SECOND COUNT

So, here’s the bottom line: Don’t just leave your ad hanging. Take control of the final seconds with a CTA that’s clear, valuable, and compelling. You’ve got their attention; now it’s time to get their action.

Ready to craft LinkedIn video ads with CTAs that convert? Start experimenting and see how a simple tweak to your Call to Action can make all the difference.

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