{"id":986,"date":"2024-12-28T13:18:03","date_gmt":"2024-12-28T13:18:03","guid":{"rendered":"https:\/\/foundervideo.com\/?p=986"},"modified":"2025-04-28T12:46:17","modified_gmt":"2025-04-28T12:46:17","slug":"fv-25-from-0-to-3-8m-arr-how-to-grow-a-profitable-b2b-podcast-tom-hunt-fame","status":"publish","type":"post","link":"https:\/\/foundervideo.com\/en\/fv-25-from-0-to-3-8m-arr-how-to-grow-a-profitable-b2b-podcast-tom-hunt-fame\/","title":{"rendered":"FV 25: From $0 to $3.8M ARR: How to Grow a PROFITABLE B2B Podcast | Tom Hunt @ Fame"},"content":{"rendered":"\n<p>Our host Will Martin sits down with Tom Hunt from Fame to talk about his journey of building a very successful B2B podcast production agency all the way to 3.8 million ARR without any external funding. Getting podcasting right as a content mint in B2B is very important, as is having strong company values and company culture while you scale.<\/p>\n\n\n\n<p>Tom and Will explore the essentials of B2B podcasting, from selecting your guests to staying on a schedule and being consistent, and how these factors lead to higher long-term ROI.<\/p>\n\n\n\n<p>They discuss the evolution of service-led growth in B2B companies and how podcasting plays with wider marketing strategies, like SEO and social engagement.<\/p>\n\n\n\n<p>The conversation also covers Tom&#8217;s personal expertise gained from management consulting, his experience with angel investing, and the increasing convergence of services and products in the current business landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TAKEAWAYS:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tom Hunt built Fame to 3.8 million ARR through bootstrapping and learning from failures.<\/li>\n\n\n\n<li>Tom\u2019s background in management consulting taught him crucial business ops skills.<\/li>\n\n\n\n<li>Company values and culture are important for sustainable growth and client satisfaction.<\/li>\n\n\n\n<li>B2B podcasting requires you to focus on specific niche groups and select your guests strategically.<\/li>\n\n\n\n<li>Stay consistent with your upload schedule for a better chance at long-term success.<\/li>\n\n\n\n<li>Higher ACV products typically see better ROI from podcast marketing.<\/li>\n\n\n\n<li>The first year of podcasting focuses on relationship building over listener metrics.<\/li>\n\n\n\n<li>Podcasts serve as foundational content engines for broader marketing efforts.<\/li>\n\n\n\n<li>Integration with SEO and social media will push your marketing efforts even further.<\/li>\n\n\n\n<li>Simplified production processes are crucial for scaling podcast operations.<\/li>\n\n\n\n<li>Understanding customer personas is important for an effective content strategy.<\/li>\n\n\n\n<li>Retaining current clients is among the most important factors of B2B growth.<\/li>\n\n\n\n<li>A service focused model can greatly enhance new client acquisition and current client retention.<\/li>\n\n\n\n<li>Using AI technology can and will improve your podcast efficiency.<\/li>\n\n\n\n<li>Strong company culture supports business scaling.<\/li>\n\n\n\n<li>Angel investing requires strategic thinking over ego-driven decisions.<\/li>\n\n\n\n<li>The distinction between services and products is becoming increasingly blurred.<\/li>\n\n\n\n<li>Marketing strategies should align with broader business objectives.<\/li>\n\n\n\n<li>Content marketing requires long-term commitment for optimal results.<\/li>\n\n\n\n<li>Strategic thinking in guest selection maximizes podcast ROI.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">TIMESTAMPS:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=0s\" target=\"_blank\" rel=\"noopener\">00:00<\/a> Introduction<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=86s\" target=\"_blank\" rel=\"noopener\">01:26<\/a> The journey to $3.8M ARR<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=278s\" target=\"_blank\" rel=\"noopener\">04:38<\/a> Intangibles from management consulting<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=425s\" target=\"_blank\" rel=\"noopener\">07:05<\/a> Scaling Fame: values and culture<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=758s\" target=\"_blank\" rel=\"noopener\">12:38<\/a> Should every B2B company start a podcast?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=931s\" target=\"_blank\" rel=\"noopener\">15:31<\/a> Key factors for podcast success<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=1324s\" target=\"_blank\" rel=\"noopener\">22:04<\/a> Podcast ROI and consistency<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=1512s\" target=\"_blank\" rel=\"noopener\">25:12<\/a> Who\u2019s podcasting better for? Service vs Product companies<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=1720s\" target=\"_blank\" rel=\"noopener\">28:40<\/a> Podcast as a content engine<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=1834s\" target=\"_blank\" rel=\"noopener\">30:34<\/a> Roles\/Team you need to launch and run a successful B2B podcast<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=2137s\" target=\"_blank\" rel=\"noopener\">35:37<\/a> &#8220;Whoever is closest to the customer, whoever wins&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=2235s\" target=\"_blank\" rel=\"noopener\">37:15<\/a> When to start a podcast: early-stage vs mature companies<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=2507s\" target=\"_blank\" rel=\"noopener\">41:47<\/a> Client feedback loops in content<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=2651s\" target=\"_blank\" rel=\"noopener\">44:11<\/a> The role of values and culture in business success<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=2843s\" target=\"_blank\" rel=\"noopener\">47:23<\/a> Tom&#8217;s experience in angel investing into 12 companies<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=3024s\" target=\"_blank\" rel=\"noopener\">50:24<\/a> Fame&#8217;s GTM strategy and growth levers<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iYpYShC6Hw4&amp;t=3314s\" target=\"_blank\" rel=\"noopener\">55:14<\/a> Leveraging AI in podcast production<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our host Will Martin sits down with Tom Hunt from Fame to talk about his journey of building a very successful B2B podcast production agency all the way to 3.8 million ARR without any external funding. Getting podcasting right as a content mint in B2B is very important, as is having strong company values and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[28,12,17],"class_list":["post-986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-recaps","tag-b2b","tag-linkedin","tag-roi"],"acf":[],"_links":{"self":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/comments?post=986"}],"version-history":[{"count":1,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/986\/revisions"}],"predecessor-version":[{"id":991,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/986\/revisions\/991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media\/990"}],"wp:attachment":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media?parent=986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/categories?post=986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/tags?post=986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}