{"id":478,"date":"2024-02-01T16:42:00","date_gmt":"2024-02-01T16:42:00","guid":{"rendered":"https:\/\/foundervideo.com\/?p=478"},"modified":"2025-04-28T12:47:33","modified_gmt":"2025-04-28T12:47:33","slug":"fv-2-how-to-run-customer-interviews-that-drive-actionable-insights-ryan-paul-gibson","status":"publish","type":"post","link":"https:\/\/foundervideo.com\/en\/fv-2-how-to-run-customer-interviews-that-drive-actionable-insights-ryan-paul-gibson\/","title":{"rendered":"FV 2: How to run Customer Interviews that drive actionable insights | Ryan Paul Gibson"},"content":{"rendered":"\n<p><strong>Ryan Paul Gibson<\/strong>, the founder of <strong>Content Lift<\/strong>, shares how you should conduct customer interviews that provide priceless info for your B2B marketing efforts. He talks about how direct conversations with your customers can reveal buyer motivations, different pain points and the general decision making process.<\/p>\n\n\n\n<p>Ryan and Will discuss the importance of asking the right questions selecting ideal candidates for the interviews&nbsp; then analyzing their responses and tweaking your strategy.<\/p>\n\n\n\n<p>The responses you get can help prove or disprove your assumptions, refine the messages you\u2019re running with and further align your marketing efforts with the real needs of your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TAKEAWAYS:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer interviews uncover actionable insights for B2B marketing.<\/li>\n\n\n\n<li>Direct conversations with customers provide deep understanding of their behaviors and motivations.<\/li>\n\n\n\n<li>A structured approach ensures consistency and reliability when conducting interviews.<\/li>\n\n\n\n<li>Selecting the right interview candidates, such as recent customers, is key to obtaining relevant insights.<\/li>\n\n\n\n<li>Asking open-ended, unbiased questions encourages detailed and honest responses.<\/li>\n\n\n\n<li>Analyzing interview data helps identify patterns and actionable findings to inform strategies.<\/li>\n\n\n\n<li>Understanding the buyer\u2019s journey reveals key decision-making processes and pain points.<\/li>\n\n\n\n<li>Insights from interviews align marketing strategies with real customer needs and preferences.<\/li>\n\n\n\n<li>Customer feedback challenges assumptions, ensuring messaging is accurate and resonant.<\/li>\n\n\n\n<li>Actionable insights from interviews drive better marketing strategies and business growth.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">TIMESTAMPS:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=0s\" target=\"_blank\" rel=\"noopener\">00:00<\/a> Introduction&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=145s\" target=\"_blank\" rel=\"noopener\">02:25<\/a> Ryan Paul Gibson&#8217;s Journey and Content Lift&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=378s\" target=\"_blank\" rel=\"noopener\">06:18<\/a> The Evolution of Customer Insights in B2B&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=602s\" target=\"_blank\" rel=\"noopener\">10:02<\/a> Common Mistakes in B2B Go-to-Market Strategy&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=1052s\" target=\"_blank\" rel=\"noopener\">17:32<\/a> Conducting Effective Customer Interviews&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=1289s\" target=\"_blank\" rel=\"noopener\">21:29<\/a> Crucial Steps in Conducting Customer Interviews&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=1967s\" target=\"_blank\" rel=\"noopener\">32:47<\/a> Why Marketing Teams Struggle with Customer Research&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=2536s\" target=\"_blank\" rel=\"noopener\">42:16<\/a> Analyzing and Actioning Customer Insights&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=2708s\" target=\"_blank\" rel=\"noopener\">45:08<\/a> Creating a Central Operating System for Insights&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=2833s\" target=\"_blank\" rel=\"noopener\">47:13<\/a> Leveraging Tech and AI in Customer Insights&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=3127s\" target=\"_blank\" rel=\"noopener\">52:07<\/a> Building a Slack Integration with GPT&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=3260s\" target=\"_blank\" rel=\"noopener\">54:20<\/a> Making the Most of Customer Insights in Sales&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=6FTD4W-pSpE&amp;t=3497s\" target=\"_blank\" rel=\"noopener\">58:17<\/a> Adapting to the Shift in B2B Buying<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ryan Paul Gibson, the founder of Content Lift, shares how you should conduct customer interviews that provide priceless info for your B2B marketing efforts. He talks about how direct conversations with your customers can reveal buyer motivations, different pain points and the general decision making process. Ryan and Will discuss the importance of asking the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[25,28,13,11],"class_list":["post-478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-recaps","tag-ai","tag-b2b","tag-tips","tag-video-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":2,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/478\/revisions"}],"predecessor-version":[{"id":693,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/478\/revisions\/693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media\/691"}],"wp:attachment":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media?parent=478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/categories?post=478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/tags?post=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}