{"id":476,"date":"2024-01-08T16:41:00","date_gmt":"2024-01-08T16:41:00","guid":{"rendered":"https:\/\/foundervideo.com\/?p=476"},"modified":"2025-04-28T12:47:36","modified_gmt":"2025-04-28T12:47:36","slug":"fv-1-full-funnel-marketing-to-an-abm-list-andrei-zinkevich","status":"publish","type":"post","link":"https:\/\/foundervideo.com\/en\/fv-1-full-funnel-marketing-to-an-abm-list-andrei-zinkevich\/","title":{"rendered":"FV 1: Full-funnel Marketing to an ABM list | Andrei Zinkevich"},"content":{"rendered":"\n

In the very first episode of the FounderVideo podcast, we have the pleasure of listening to our host Will Martin interview Andrei Zinkevich<\/strong>, a B2B marketing strategist and the founder of Full-Funnel.io<\/strong>. He has experience with building ABM campaigns for companies in highly valuable yet niche markets.<\/p>\n\n\n\n

Andrei points out the importance of the Ideal Customer Profile (ICP) and says that having customer interviews can provide important data to help shape your messaging, positioning and overall campaign success.<\/p>\n\n\n\n

The key takeaway is that successful ABM requires customer-oriented strategies, a lot of testing and balancing awareness with demand generation.<\/p>\n\n\n\n

TAKEAWAYS:<\/h2>\n\n\n\n