{"id":449,"date":"2024-07-29T16:04:00","date_gmt":"2024-07-29T16:04:00","guid":{"rendered":"https:\/\/foundervideo.com\/?p=449"},"modified":"2025-04-28T12:47:25","modified_gmt":"2025-04-28T12:47:25","slug":"fv-15-the-decline-of-outbound-founder-led-content-social-growth-james-hanzimanolis","status":"publish","type":"post","link":"https:\/\/foundervideo.com\/en\/fv-15-the-decline-of-outbound-founder-led-content-social-growth-james-hanzimanolis\/","title":{"rendered":"FV 15: The Decline of Outbound, Founder-led Content &amp; Social Growth | James Hanzimanolis"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FV 15: The Decline of Outbound, Founder-led Content &amp; Social Growth | James Hanzimanolis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DD3Rnso0RrM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Will sits down with James Hanzimanolis, founder of Outbounder and Erudite, to discuss the shift from traditional outbound sales to founder-led content and inbound marketing.<\/p>\n\n\n\n<p>James tells us about how he shut down his outbound agency, citing the challenges of modern outbound sales and the rising power of personalized messaging and strategic research. He points out the effectiveness of organic social media, podcasts, and partner marketing for building a pipeline while giving us some expert tips for getting ahead of&nbsp; LinkedIn\u2019s algorithm and maximizing engagement.<\/p>\n\n\n\n<p>The conversation also compares LinkedIn and X as platforms, their strengths for different audiences and posting strategies. James emphasizes that consistency, authenticity, and patience are the secret weapons for success in today\u2019s sales and marketing landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outbound sales are declining, giving way to founder-led content and inbound strategies.<\/li>\n\n\n\n<li>Modern outbound success relies on research, personalization, and strategy.<\/li>\n\n\n\n<li>Organic social media, podcasts, and webinars are game-changers for pipeline generation.<\/li>\n\n\n\n<li>On LinkedIn, the first 15\u201320 minutes of a post matter most\u2014use strong hooks and post 18+ hours apart.<\/li>\n\n\n\n<li>LinkedIn is becoming more pay-to-play, but it excels for enterprise and upper mid-market targeting.<\/li>\n\n\n\n<li>X allows for faster, more frequent posting, making it ideal for startups and smaller businesses.<\/li>\n\n\n\n<li>Tools like ZoomInfo boost outbound efficiency by providing valuable data and intent signals.<\/li>\n\n\n\n<li>Social media success demands consistency, authenticity, and patience to build engagement and trust.\u200d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">TIMESTAMPS:<\/h2>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=DD3Rnso0RrM&amp;t=0s\" target=\"_blank\" rel=\"noopener\">00:00<\/a>&nbsp;Introduction and Background<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=DD3Rnso0RrM&amp;t=238s\" target=\"_blank\" rel=\"noopener\">03:58<\/a>&nbsp;The State of Outbound in 2024<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=DD3Rnso0RrM&amp;t=513s\" target=\"_blank\" rel=\"noopener\">08:33<\/a>&nbsp;How James got into Inbound (ft. Seth Godin)<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=DD3Rnso0RrM&amp;t=900s\" target=\"_blank\" rel=\"noopener\">15:00<\/a>&nbsp;Founder-Led Content and Inbound Marketing<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=DD3Rnso0RrM&amp;t=1296s\" target=\"_blank\" rel=\"noopener\">21:36<\/a>&nbsp;Organic vs Paid Social and Pay-to-play in Social Media<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=DD3Rnso0RrM&amp;t=1560s\" target=\"_blank\" rel=\"noopener\">26:00<\/a>&nbsp;How to Master LinkedIn Organic Growth and Inbound Sales<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=DD3Rnso0RrM&amp;t=1980s\" target=\"_blank\" rel=\"noopener\">33:00<\/a>&nbsp;LinkedIn vs. X: Differences in Thought Leaders and Target Audience<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=DD3Rnso0RrM&amp;t=2657s\" target=\"_blank\" rel=\"noopener\">44:17<\/a>&nbsp;How James uses ZoomInfo for ABM &amp; Outbound Sales<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=DD3Rnso0RrM&amp;t=3273s\" target=\"_blank\" rel=\"noopener\">54:33<\/a>&nbsp;The Importance of Organic Social Media Efforts<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=DD3Rnso0RrM&amp;t=3596s\" target=\"_blank\" rel=\"noopener\">59:56<\/a>&nbsp;Consistency, Authenticity, and Patience in Building a Social Media Presence<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will sits down with James Hanzimanolis, founder of Outbounder and Erudite, to discuss the shift from traditional outbound sales to founder-led content and inbound marketing. James tells us about how he shut down his outbound agency, citing the challenges of modern outbound sales and the rising power of personalized messaging and strategic research. He points [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[12,32,16,11],"class_list":["post-449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-recaps","tag-linkedin","tag-organic","tag-thought-leader-ads","tag-video-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/comments?post=449"}],"version-history":[{"count":2,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/449\/revisions"}],"predecessor-version":[{"id":878,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/449\/revisions\/878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media\/450"}],"wp:attachment":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media?parent=449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/categories?post=449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/tags?post=449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}