{"id":427,"date":"2024-04-27T15:24:00","date_gmt":"2024-04-27T15:24:00","guid":{"rendered":"https:\/\/foundervideo.com\/?p=427"},"modified":"2025-04-28T12:47:29","modified_gmt":"2025-04-28T12:47:29","slug":"fv-8-b2b-linkedin-ads-strategy-lessons-from-100m-in-ad-spend-aj-wilcox","status":"publish","type":"post","link":"https:\/\/foundervideo.com\/en\/fv-8-b2b-linkedin-ads-strategy-lessons-from-100m-in-ad-spend-aj-wilcox\/","title":{"rendered":"FV 8: B2B LinkedIn Ads Strategy: Lessons From $100M+ in Ad Spend | AJ Wilcox"},"content":{"rendered":"\n<p>In this episode, Will welcomes AJ Wilcox, founder of B2Linked, who dives into the power of LinkedIn Thought Leader Ads and how they boost engagement and click-through rates. He shares actionable tips on audience micro-segmentation, A\/B testing, and campaign organisation while highlighting the value of targeting warm audiences to accelerate pipeline velocity.<\/p>\n\n\n\n<p>AJ also emphasizes investing in creativity for better performance, aligning with LinkedIn\u2019s platform, and focusing on long-term metrics like pipeline velocity over simple click-through rates. Plus, he previews updates to his LinkedIn ads course and discusses tools for budget management and data analysis. Packed with strategies, this episode is a goldmine for optimizing LinkedIn ads!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thought Leader Ads can drastically improve engagement and click-through rates.<\/li>\n\n\n\n<li>Strong creative leads to better results at lower costs.<\/li>\n\n\n\n<li>Aligning with LinkedIn\u2019s platform increases performance and reduces costs.<\/li>\n\n\n\n<li>Micro-segment audiences and use A\/B testing for optimal campaign results.<\/li>\n\n\n\n<li>Warm audience targeting accelerates pipeline velocity.<\/li>\n\n\n\n<li>Prioritize long-term metrics like pipeline velocity over click-through rates.<\/li>\n\n\n\n<li>Leverage third-party tools for budgeting, analysis, and reporting.<\/li>\n<\/ul>\n\n\n\n<p>This episode is packed with actionable advice for anyone looking to master LinkedIn ads!\u200d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TIMESTAMPS:<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=0s\" target=\"_blank\" rel=\"noopener\">00:00<\/a> Introduction to AJ Wilcox and B2Linked<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=265s\" target=\"_blank\" rel=\"noopener\">04:25<\/a> Thought Leader Ads and Their Impact<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=621s\" target=\"_blank\" rel=\"noopener\">10:21<\/a> Objectives for Thought Leader Ads<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=790s\" target=\"_blank\" rel=\"noopener\">13:10<\/a> The Changing Landscape of B2B Advertising<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=1256s\" target=\"_blank\" rel=\"noopener\">20:56<\/a> Costs and Quality Score in LinkedIn Ads<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=1648s\" target=\"_blank\" rel=\"noopener\">27:28<\/a> Aligning Interests with the Ad Platform<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=1825s\" target=\"_blank\" rel=\"noopener\">30:25<\/a> The Pitfalls of Lead Gen Forms<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=2207s\" target=\"_blank\" rel=\"noopener\">36:47<\/a> Creative Rotation and Optimization<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=2568s\" target=\"_blank\" rel=\"noopener\">42:48<\/a> Campaign Structure and Organization<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=2709s\" target=\"_blank\" rel=\"noopener\">45:09<\/a> Micro-segmenting Audiences<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=2794s\" target=\"_blank\" rel=\"noopener\">46:34<\/a> Choosing the Winning Ad<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=3030s\" target=\"_blank\" rel=\"noopener\">50:30<\/a> Accelerating Pipeline Velocity<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=3215s\" target=\"_blank\" rel=\"noopener\">53:35<\/a> Thought Leader Ads for Non-Employees<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=3303s\" target=\"_blank\" rel=\"noopener\">55:03<\/a> Outreach to Engaged Accounts<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=3593s\" target=\"_blank\" rel=\"noopener\">59:53<\/a> Alternative to Lead Gen Forms<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=3665s\" target=\"_blank\" rel=\"noopener\">01:01:05<\/a> Update on Thought Leader Ads<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=3928s\" target=\"_blank\" rel=\"noopener\">01:05:28<\/a> Message Ads and Document Ads<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=4422s\" target=\"_blank\" rel=\"noopener\">01:13:42<\/a> Frequency Cap Update<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=4743s\" target=\"_blank\" rel=\"noopener\">01:19:03<\/a> Third-Party Software<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=sW8nYTtomgc&amp;t=5050s\" target=\"_blank\" rel=\"noopener\">01:24:10<\/a> New Course Updates<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, Will welcomes AJ Wilcox, founder of B2Linked, who dives into the power of LinkedIn Thought Leader Ads and how they boost engagement and click-through rates. He shares actionable tips on audience micro-segmentation, A\/B testing, and campaign organisation while highlighting the value of targeting warm audiences to accelerate pipeline velocity. AJ also emphasizes [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[28,19,12,11],"class_list":["post-427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-recaps","tag-b2b","tag-budget","tag-linkedin","tag-video-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/comments?post=427"}],"version-history":[{"count":1,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/427\/revisions"}],"predecessor-version":[{"id":428,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/427\/revisions\/428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media\/429"}],"wp:attachment":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media?parent=427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/categories?post=427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/tags?post=427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}