{"id":412,"date":"2024-03-14T15:04:00","date_gmt":"2024-03-14T15:04:00","guid":{"rendered":"https:\/\/foundervideo.com\/?p=412"},"modified":"2025-04-28T12:47:31","modified_gmt":"2025-04-28T12:47:31","slug":"fv-5-how-to-become-a-b2b-thought-leader-in-2024-ashley-faus","status":"publish","type":"post","link":"https:\/\/foundervideo.com\/en\/fv-5-how-to-become-a-b2b-thought-leader-in-2024-ashley-faus\/","title":{"rendered":"FV 5: How to Become a B2B Thought Leader in 2024 | Ashley Faus"},"content":{"rendered":"\n<p>Join us for an engaging conversation as Ashley Faus dives deep into the art of B2B marketing and thought leadership. Discover why true thought leadership requires both bold ideas and leadership skills, and learn about Ashley&#8217;s four essential pillars of thought leadership: credibility, profile, prolific output, and depth of ideas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Highlights:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The power of source ideas to shape your content strategy.<\/li>\n\n\n\n<li>How to build meaningful relationships with creators for lasting impact.<\/li>\n\n\n\n<li>The evolving connection between B2B companies and the creator economy.<\/li>\n\n\n\n<li>Navigating the rise of AI while keeping human creativity at the forefront.<\/li>\n\n\n\n<li>Practical steps for founders and CEOs to kickstart a thought leadership program.<\/li>\n<\/ul>\n\n\n\n<p>Even if you&#8217;re a marketer, founder, or creator, this episode is wrapped with useful insights on content strategy, leveraging influencers, and the future of B2B marketing. Don&#8217;t miss it!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TIMESTAMPS:<\/strong><\/h2>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=Cskz5x46S4M&amp;t=0s\" target=\"_blank\" rel=\"noopener\">00:00<\/a>&nbsp;Introduction and Background<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=Cskz5x46S4M&amp;t=330s\" target=\"_blank\" rel=\"noopener\">05:30<\/a>&nbsp;Defining Thought Leadership<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=Cskz5x46S4M&amp;t=635s\" target=\"_blank\" rel=\"noopener\">10:35<\/a>&nbsp;Creating Depth of Ideas<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=Cskz5x46S4M&amp;t=1393s\" target=\"_blank\" rel=\"noopener\">23:13<\/a>&nbsp;Challenges in B2B Marketing Attribution<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=Cskz5x46S4M&amp;t=2133s\" target=\"_blank\" rel=\"noopener\">35:33<\/a>&nbsp;Leveraging Influencers, Subject Matter Experts, and Thought Leaders<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=Cskz5x46S4M&amp;t=2801s\" target=\"_blank\" rel=\"noopener\">46:41<\/a>&nbsp;Starting a Thought Leadership Program<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=Cskz5x46S4M&amp;t=2871s\" target=\"_blank\" rel=\"noopener\">47:51<\/a>&nbsp;Creating Source Ideas and Strategic Elements<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=Cskz5x46S4M&amp;t=3275s\" target=\"_blank\" rel=\"noopener\">54:35<\/a>&nbsp;Roles and Career Advice in B2B Marketing<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=Cskz5x46S4M&amp;t=3646s\" target=\"_blank\" rel=\"noopener\">01:00:46<\/a>&nbsp;The Future of B2B Companies and the Creator Economy<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=Cskz5x46S4M&amp;t=3957s\" target=\"_blank\" rel=\"noopener\">01:05:57<\/a>&nbsp;The Impact of AI on Content Strategy and B2B Marketing Roles<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us for an engaging conversation as Ashley Faus dives deep into the art of B2B marketing and thought leadership. Discover why true thought leadership requires both bold ideas and leadership skills, and learn about Ashley&#8217;s four essential pillars of thought leadership: credibility, profile, prolific output, and depth of ideas. Key Highlights: Even if you&#8217;re [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[25,28,16],"class_list":["post-412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-recaps","tag-ai","tag-b2b","tag-thought-leader-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":1,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/412\/revisions"}],"predecessor-version":[{"id":414,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/412\/revisions\/414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media\/413"}],"wp:attachment":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media?parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/categories?post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/tags?post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}