{"id":407,"date":"2024-02-28T14:57:18","date_gmt":"2024-02-28T14:57:18","guid":{"rendered":"https:\/\/foundervideo.com\/?p=407"},"modified":"2025-04-28T12:47:32","modified_gmt":"2025-04-28T12:47:32","slug":"fv-4-how-to-run-linkedin-ads-profitably-in-2024-jd-garcia","status":"publish","type":"post","link":"https:\/\/foundervideo.com\/en\/fv-4-how-to-run-linkedin-ads-profitably-in-2024-jd-garcia\/","title":{"rendered":"FV 4: How to run LinkedIn ads profitably in 2024 | JD Garcia"},"content":{"rendered":"\n<p>In this episode, JD Garcia, Head of Strategy at Impactable, spills the secrets to mastering LinkedIn ads. From avoiding common mistakes to crafting scroll-stopping content, JD and Will dive deep into strategies that actually work. Discover why video is king on LinkedIn, how to prevent ad fatigue, and the key traits of companies thriving with LinkedIn ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set realistic goals<\/strong>: Budget, audience, and product-market fit shape your LinkedIn ad success.<\/li>\n\n\n\n<li><strong>Master the tech<\/strong>: Nail targeting, matched audiences, and tracking for seamless campaigns.<\/li>\n\n\n\n<li><strong>Video magic<\/strong>: Short, authentic, and engaging videos perform best.<\/li>\n\n\n\n<li><strong>Avoid budget traps<\/strong>: Don\u2019t over-focus on leads\u2014consider the entire customer journey.<\/li>\n\n\n\n<li><strong>Stay fresh<\/strong>: Set Rotate Ads option to beat fatigue and keep your audience engaged.<\/li>\n\n\n\n<li><strong>Think bigger<\/strong>: If LinkedIn alone isn\u2019t enough, go omnichannel for broader impact.<\/li>\n\n\n\n<li><strong>Thought leadership wins<\/strong>: Build awareness with in-feed content\u2014even without immediate clicks.<\/li>\n<\/ul>\n\n\n\n<p>If you want to crush it with LinkedIn ads in 2024, this episode has everything you need. From creating killer videos to avoiding budget pitfalls, JD Garcia breaks it all down in a way that\u2019s easy to apply. Don\u2019t miss out\u2014these tips could be the game-changer your campaigns need!<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T<strong>IMESTAMPS:<\/strong><\/h2>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=0s\" target=\"_blank\" rel=\"noopener\">00:00<\/a>&nbsp;Introduction and Background<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=135s\" target=\"_blank\" rel=\"noopener\">02:15<\/a>&nbsp;Role and Responsibilities as Head of Strategy<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=231s\" target=\"_blank\" rel=\"noopener\">03:51<\/a>&nbsp;Common Mistakes in LinkedIn Ads Configuration<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=452s\" target=\"_blank\" rel=\"noopener\">07:32<\/a>&nbsp;Setting Realistic Expectations for LinkedIn Ads<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=819s\" target=\"_blank\" rel=\"noopener\">13:39<\/a>&nbsp;Key Characteristics of Companies that Benefit from LinkedIn Ads<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=844s\" target=\"_blank\" rel=\"noopener\">14:04<\/a>&nbsp;Average Ratio of ROI for LinkedIn Ads<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=979s\" target=\"_blank\" rel=\"noopener\">16:19<\/a>&nbsp;Using LinkedIn Ads to Accelerate Sales Cycles<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=1353s\" target=\"_blank\" rel=\"noopener\">22:33<\/a>&nbsp;Training LinkedIn Ads Managers<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=1577s\" target=\"_blank\" rel=\"noopener\">26:17<\/a>&nbsp;Performance of Video Content on LinkedIn<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=2072s\" target=\"_blank\" rel=\"noopener\">34:32<\/a>&nbsp;Thought Leadership Ads on LinkedIn<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=2590s\" target=\"_blank\" rel=\"noopener\">43:10<\/a>&nbsp;Retargeting and Filtering Traffic<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=2720s\" target=\"_blank\" rel=\"noopener\">45:20<\/a>&nbsp;Avoiding Ad Fatigue<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=2949s\" target=\"_blank\" rel=\"noopener\">49:09<\/a>&nbsp;Targeting Inactive Audiences<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=3121s\" target=\"_blank\" rel=\"noopener\">52:01<\/a>&nbsp;Misusing Budgets on LinkedIn Ads<\/p>\n\n\n\n<p>\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=3302s\" target=\"_blank\" rel=\"noopener\">55:02<\/a>&nbsp;The Importance of Thought Leadership Ads\u200d<a href=\"https:\/\/www.youtube.com\/watch?v=wkIOBrGs9mY&amp;t=3556s\" target=\"_blank\" rel=\"noopener\">59:16<\/a>&nbsp;Rotating Ads and User Experience<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, JD Garcia, Head of Strategy at Impactable, spills the secrets to mastering LinkedIn ads. From avoiding common mistakes to crafting scroll-stopping content, JD and Will dive deep into strategies that actually work. Discover why video is king on LinkedIn, how to prevent ad fatigue, and the key traits of companies thriving with [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":408,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[19,12,16,13,11],"class_list":["post-407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-recaps","tag-budget","tag-linkedin","tag-thought-leader-ads","tag-tips","tag-video-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/comments?post=407"}],"version-history":[{"count":1,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/407\/revisions"}],"predecessor-version":[{"id":409,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/407\/revisions\/409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media\/408"}],"wp:attachment":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media?parent=407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/categories?post=407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/tags?post=407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}