{"id":392,"date":"2024-12-02T13:33:00","date_gmt":"2024-12-02T13:33:00","guid":{"rendered":"https:\/\/foundervideo.com\/?p=392"},"modified":"2025-04-29T15:39:53","modified_gmt":"2025-04-29T15:39:53","slug":"the-ultimate-linkedin-targeting-deep-dive","status":"publish","type":"post","link":"https:\/\/foundervideo.com\/en\/the-ultimate-linkedin-targeting-deep-dive\/","title":{"rendered":"The Ultimate LinkedIn Targeting Deep Dive: Real Strategies, Real Results"},"content":{"rendered":"\n<p>We&#8217;ve spent countless hours experimenting with LinkedIn&#8217;s advertising platform, and let&#8217;s be honest &#8211; it&#8217;s a goldmine for B2B marketers when you know how to use it right. We will share everything we&#8217;ve learned about making LinkedIn&#8217;s unique targeting capabilities work for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why We&#8217;re Excited About LinkedIn Targeting<\/h2>\n\n\n\n<p>Here&#8217;s what we&#8217;ve discovered: while everyone else is chasing shadows on Facebook or fighting for keywords on Google, we&#8217;ve got something special with LinkedIn. Think about it &#8211; we&#8217;re working with data that professionals actively maintain and verify themselves. When did you last update your Facebook profile with your new job title? But LinkedIn? That&#8217;s probably the first place you went.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Targeting Strategies We Swear By<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why We Always Start with Industries<\/strong><\/h3>\n\n\n\n<p>Let&#8217;s cut to the chase &#8211; we&#8217;ve found that starting with industry targeting gives us the strongest foundation. Here&#8217;s why we love it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Professionals tend to stick to their lanes, even when job-hopping<\/li>\n\n\n\n<li>Industry pain points stay remarkably consistent<\/li>\n\n\n\n<li>We can speak their language and address specific challenges<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How We Play the Company Size Game<\/h2>\n\n\n\n<p>Here&#8217;s something we&#8217;ve learned the hard way: company size tells us way more than just budget potential. It&#8217;s a window into how decisions get made. Let&#8217;s break down our approach:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>For the small guys (1-50 employees):<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We go straight to the top &#8211; founders and C-suite<\/li>\n\n\n\n<li>Quick decisions, direct conversations<\/li>\n\n\n\n<li>Personal pain points matter most<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>With the middleweights (51-500):<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We target department heads who feel the pain<\/li>\n\n\n\n<li>They&#8217;ve got budget authority but need consensus<\/li>\n\n\n\n<li>ROI conversations resonate here<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>For the big players (500+):<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We spread our net wider<\/li>\n\n\n\n<li>We target both practitioners and their bosses<\/li>\n\n\n\n<li>We focus on team-level wins and company-wide impact<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Our Role-Based Targeting Matrix<\/h2>\n\n\n\n<p>Let&#8217;s ditch the job title obsession. We&#8217;ve developed a better way to think about this. Here&#8217;s how we structure our targeting:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Decision Makers We Love:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Senior management + Finance (they get the budget talks)<\/li>\n\n\n\n<li>C-level + Operations (they understand the big picture)<\/li>\n\n\n\n<li>Directors + Technology (they know what works)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Influencers We Can&#8217;t Ignore:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mid-level managers who champion change<\/li>\n\n\n\n<li>Project managers who needed solutions yesterday<\/li>\n\n\n\n<li>Team leads who face daily challenges<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Advanced Stuff We&#8217;ve Figured Out<\/h2>\n\n\n\n<p>We&#8217;ve found gold in LinkedIn&#8217;s interest and traits filters. Here&#8217;s what we look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Active group participants in our space<\/li>\n\n\n\n<li>Folks engaging with thought leadership<\/li>\n\n\n\n<li>Professional certification seekers<\/li>\n\n\n\n<li>Career milestone achievers<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why We&#8217;re All In on Retargeting<\/h2>\n\n\n\n<p>Think of retargeting as our trusty multiplier. When we combine it with LinkedIn&#8217;s powerful filters, that&#8217;s when the real magic happens. Here&#8217;s how we build our targeting layers:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Foundation Layer:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry and company size targeting (our compass)<\/li>\n\n\n\n<li>Role-specific targeting (our bullseye)<\/li>\n\n\n\n<li>Professional interests (our qualifier)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Engagement Layer:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Previous site visitors (they&#8217;ve shown interest)<\/li>\n\n\n\n<li>Blog and content readers (they&#8217;re doing their research)<\/li>\n\n\n\n<li>People who&#8217;ve watched our videos (they&#8217;re invested)<\/li>\n\n\n\n<li>Past lead form starters (they&#8217;re considering us)<\/li>\n<\/ul>\n\n\n\n<p>We&#8217;ve found this two-layer approach does something powerful &#8211; it combines intent with precision. We&#8217;re not just reaching the right people; we&#8217;re reaching them when they&#8217;re already thinking about solutions like ours. It&#8217;s like picking up a conversation right where we left off, instead of starting from scratch every time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Traps We&#8217;ve Learned to Avoid<\/h2>\n\n\n\n<p>Let&#8217;s talk about what not to do. We&#8217;ve made these mistakes so you don&#8217;t have to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Growth Rate Filters<\/strong> &#8211; We stopped using these because employee count changes often mean restructuring, not success. We prefer industry trends and company news for growth indicators.<\/li>\n\n\n\n<li><strong>Revenue Brackets &#8211; <\/strong>\u00a0The data is often stale. We stick to company size &#8211; it&#8217;s more reliable and tells us just as much.<\/li>\n\n\n\n<li><strong>Age Targeting<\/strong> &#8211; LinkedIn guesses ages based on education dates. We focus on experience level instead &#8211; much more relevant for B2B anyway.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How We Make It All Work<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Our Testing Approach We start broad and narrow down:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Core industry and size filters first<\/li>\n\n\n\n<li>Layer in roles<\/li>\n\n\n\n<li>Add behavioral signals<\/li>\n\n\n\n<li>Top it off with retargeting<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Our Iteration Process<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Small tests to validate our hunches<\/li>\n\n\n\n<li>Watch those engagement metrics like the Hawks<\/li>\n\n\n\n<li>Adjust based on real data<\/li>\n\n\n\n<li>Scale what works, drop what doesn&#8217;t<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Where We See This Going<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>We&#8217;re keeping our eyes on some exciting developments in LinkedIn targeting:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skills endorsement targeting\u00a0<\/li>\n\n\n\n<li>Better content engagement tracking<\/li>\n\n\n\n<li>More sophisticated career trajectory indicators<\/li>\n\n\n\n<li>Industry certification targeting<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Looking Ahead<\/h2>\n\n\n\n<p>The future of LinkedIn targeting is bright. We see new possibilities with skills endorsements, better engagement tracking, and more sophisticated targeting options. But remember &#8211; success isn&#8217;t about using every filter available. It&#8217;s about finding the right combination that connects you with decision-makers who are ready to act.<\/p>\n\n\n\n<p>Have questions about your LinkedIn targeting strategy? Let&#8217;s continue the conversation &#8211; we&#8217;d love to hear about your experiences and share more of our insider tips.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve spent countless hours experimenting with LinkedIn&#8217;s advertising platform, and let&#8217;s be honest &#8211; it&#8217;s a goldmine for B2B marketers when you know how to use it right. We will share everything we&#8217;ve learned about making LinkedIn&#8217;s unique targeting capabilities work for your business. Why We&#8217;re Excited About LinkedIn Targeting Here&#8217;s what we&#8217;ve discovered: while [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[12,17,24,13],"class_list":["post-392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-articles","tag-linkedin","tag-roi","tag-targeting","tag-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":3,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":396,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/392\/revisions\/396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media\/1105"}],"wp:attachment":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}