Your budget isn\u2019t just a dollar amount, it\u2019s the tool that determines how often and where your ad will be seen. On LinkedIn you\u2019re playing in one of the most competitive ad spaces. Without a well-thought-out budget, even the best video ads will fail to gain traction.<\/p>\n\n\n\n
Every campaign you run should have a specific goal in mind: brand awareness, lead generation, or conversions. This will decide how much cash you\u2019ll need to throw at them.<\/p>\n\n\n\n
- \n
- Awareness campaigns typically require larger budgets and have greater reach.<\/li>\n\n\n\n
- Conversion-focused campaigns work best with a smaller, highly targeted audience.<\/li>\n<\/ul>\n\n\n\n
Don\u2019t skimp on testing, allocate about 5\u201310% of your overall budget to test slightly different variations of your ads. That\u2019s the easiest way to find out what works best. We talk more in depth about this topic in this article.<\/p>\n\n\n\n
Keep in mind that LinkedIn CPM (cost per thousand impressions) and CPC (cost per click) are higher than other platforms. Plan your budget with this in mind because nothing\u2019s worse than realizing halfway through your campaign that your wallet\u2019s already tapped out.<\/p>\n\n\n\n
CHOOSE THE RIGHT BIDDING STRATEGY\u00a0<\/strong><\/h2>\n\n\n\n
LinkedIn will<\/em> try their very best to hide the single best bidding option from you \u2013 Manual Bidding. I can\u2019t say I blame them because Automatic bidding takes the most amount of money out from your pocket and into theirs. Safe to say you shouldn\u2019t be using that option, or any other variations of it they come up with.<\/p>\n\n\n\n
![\"LinkedIn](\"https:\/\/foundervideo.com\/wp-content\/uploads\/2024\/12\/image.png\")
<\/figure>\n\n\n\nStay on manual mode, choose an amount that you\u2019re willing to spend on ads and you\u2019ll save a lot of money going forward.<\/p>\n\n\n\n
TRACK YOUR RETURN ON INVESTMENT!<\/strong><\/h2>\n\n\n\n
If you\u2019re not tracking ROI, your ad campaigns are nothing more than expensive guessing games. But don\u2019t worry I\u2019ve got good news! LinkedIn already has most of the tools you need to track your ad performance, if you know how to use them.<\/p>\n\n\n\n
In your Campaign Manager, <\/strong>keep an eye on Conversion Tracking<\/strong> . Set up clear conversion goals like sign-ups, purchases, or downloads and Campaign Manager will show you which ads are driving results. Pair that with the Demographics Report<\/strong> to see who\u2019s converting and who\u2019s just lurking.<\/p>\n\n\n\n
Use the Insight Tag<\/strong>. It\u2019s a piece of code you drop on your website so you can see what happens after someone clicks your ad. Did they fill out a form? Download your whitepaper? That\u2019s the stuff you need to know to know if your ads are pulling their weight.<\/p>\n\n\n\n
Check your results often, spot the ads doing their job, and ditch the ones wasting your cash. Then, take what\u2019s working and go all in. Simple. That\u2019s how you turn LinkedIn ads into actual results instead of a money pit.<\/p>\n\n\n\n
The Takeaway: Budget Wisely, Track Relentlessly<\/strong><\/h2>\n\n\n\n
Don\u2019t let LinkedIn push you into spending more money than you need to. That money can be used to run even more ad campaigns. Take control of your campaign manager and keep an eye on the results you\u2019re getting from those ads.<\/p>\n\n\n\n
Now that you have the know-how, try using these tips on the campaigns you\u2019re already running, and I bet you\u2019ll see positive results in no time. <\/p>\n","protected":false},"excerpt":{"rendered":"
Ever feel like running LinkedIn ads is a lot like tossing money into a wishing well? You throw in your budget, cross your fingers, and hope for the best. Hope isn\u2019t a strategy. Every dollar should give you specific results, and if it\u2019s not, you gotta put it somewhere else. If you\u2019re not tracking ROI […]<\/p>\n","protected":false},"author":8,"featured_media":1098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[12,17,13,11],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-articles","tag-linkedin","tag-roi","tag-tips","tag-video-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":3,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":310,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/24\/revisions\/310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media\/1098"}],"wp:attachment":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}