Your LinkedIn ads suck.<\/p>\n\n\n\n
Not my opinion. Just math.<\/p>\n\n\n\n
Most B2B companies waste thousands on LinkedIn ads with pathetic ROI. I’ve seen the numbers.<\/p>\n\n\n\n
Want to know why? You’re skipping the fundamentals.<\/p>\n\n\n\n
LinkedIn ads can be absolute money printers when done right. The targeting capabilities are unmatched for B2B.<\/p>\n\n\n\n
Here’s the four brutal truths about why your LinkedIn ads fail – and how to fix them.<\/p>\n\n\n\n
“Let’s target all marketing managers!”<\/em><\/p>\n\n\n\n Dead on arrival.<\/p>\n\n\n\n The B2B buyer’s journey includes multiple people, ~3.000 <\/strong>impressions and 260+ touchpoints.<\/strong><\/p>\n\n\n\n If you’re going too wide<\/strong>, it means you won’t be able to afford to go deep<\/strong> enough and actually convert.<\/p>\n\n\n\n Your LinkedIn ads need extremely specific and focused targeting.<\/p>\n\n\n\n Instead of “Marketing Directors,” try “Marketing Directors at SaaS companies with 50-200 employees struggling with lead generation.”<\/p>\n\n\n\n Specificity <\/strong>gets attention.<\/p>\n\n\n\n Most companies (that can afford to) think broader targeting means more leads. But that’s wrong in most cases. What it does mean is you get more expensive and overall lower-quality leads.<\/p>\n\n\n\n Follow the 80\/20<\/strong> rule here. Figure out the 20% of your customers that bring in 80% of your revenue and then keep on targeting people like them.<\/p>\n\n\n\n Your potential buyers don’t care that much for your product’s features.<\/p>\n\n\n\n What they do care about are their problems and how you can solve<\/strong> them.<\/p>\n\n\n\n If you’re pushing out random product demos before you build trust with your audience, you’re dooming yourself to failure…<\/p>\n\n\n\n The best performing ads on LinkedIn are those that deliver value upfront.<\/p>\n\n\n\n Trust comes before<\/strong> transactions. Always.<\/p>\n\n\n\n Most LinkedIn ads fail this basic test. They talk about “our revolutionary platform” instead of “how to solve your specific problem.”<\/p>\n\n\n\n Remember: Nobody wants to buy a drill. They want a hole in their wall.<\/p>\n\n\n\n Your LinkedIn ads should focus on the hole, not your fancy drill features.<\/p>\n\n\n\n The content hamster wheel kills most LinkedIn ad campaigns.<\/p>\n\n\n\n You don’t need new content for every ad.<\/p>\n\n\n\n One piece of great content can become multiple LinkedIn ad variations.<\/p>\n\n\n\n Take a single expert interview and transform it into:<\/p>\n\n\n\n Each variation targets a different pain point or objection.<\/p>\n\n\n\n Work smarter, not harder.<\/p>\n\n\n\n Most marketers burn out trying to feed the content beast. Stop the madness. Repurpose ruthlessly.<\/p>\n\n\n\n Take your best-performing piece and wring every drop of value from it. Your LinkedIn ads will thank you.<\/p>\n\n\n\n The fastest way to kill LinkedIn ad performance? Make it look like an ad.<\/p>\n\n\n\n Stock photos of happy business people? Instant scroll-past.<\/p>\n\n\n\n Headlines that scream “REVOLUTIONARY SOLUTION”? Instant skepticism.<\/p>\n\n\n\n The best LinkedIn ads don’t look like ads at all. They look like helpful content a colleague might share.<\/p>\n\n\n\n They use:<\/p>\n\n\n\n When you set up your campaigns properly, expect to see:<\/p>\n\n\n\n This isn’t complicated.<\/p>\n\n\n\n It’s about doing the foundational work most marketers skip:<\/p>\n\n\n\n Most companies want shortcuts.<\/p>\n\n\n\n They hire agencies to “fix” their LinkedIn ads without fixing their fundamentals.<\/p>\n\n\n\n That’s like putting premium gas in a car with no engine.<\/p>\n\n\n\n Implement these four truths, and your LinkedIn ads won’t just generate clicks, they’ll generate actual business results.<\/p>\n\n\n\n Everything else is just a waste of money.<\/p>\n","protected":false},"excerpt":{"rendered":" Your LinkedIn ads suck. Not my opinion. Just math. Most B2B companies waste thousands on LinkedIn ads with pathetic ROI. I’ve seen the numbers. Want to know why? You’re skipping the fundamentals. LinkedIn ads can be absolute money printers when done right. The targeting capabilities are unmatched for B2B. Here’s the four brutal truths about […]<\/p>\n","protected":false},"author":8,"featured_media":1810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[28,19,12,17,24],"class_list":["post-1809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-articles","tag-b2b","tag-budget","tag-linkedin","tag-roi","tag-targeting"],"acf":[],"_links":{"self":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/1809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/comments?post=1809"}],"version-history":[{"count":1,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/1809\/revisions"}],"predecessor-version":[{"id":1811,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/1809\/revisions\/1811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media\/1810"}],"wp:attachment":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media?parent=1809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/categories?post=1809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/tags?post=1809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Truth #2: You Make Your Content All About You<\/h2>\n\n\n\n
Truth #3: You Make New Content For Every Ad (Stupid)<\/h2>\n\n\n\n
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Truth #4: Your Ads Look Like Ads (People Hate Ads)<\/h2>\n\n\n\n
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What now?<\/h2>\n\n\n\n
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