{"id":18,"date":"2024-11-04T18:35:18","date_gmt":"2024-11-04T18:35:18","guid":{"rendered":"https:\/\/foundervideo.com\/?p=18"},"modified":"2025-04-28T12:47:02","modified_gmt":"2025-04-28T12:47:02","slug":"navigating-the-future-emerging-trends-and-innovations-in-linkedin-video-ads","status":"publish","type":"post","link":"https:\/\/foundervideo.com\/en\/navigating-the-future-emerging-trends-and-innovations-in-linkedin-video-ads\/","title":{"rendered":"Best Bang for Buck With LinkedIn Video Ads"},"content":{"rendered":"\n

Don\u2019t pour your advertising budget down the drain, we all know how expensive LinkedIn ads tend to get. Especially without a good strategy and guidance. These days you just have to stay in the loop with new trends and innovations for maximizing your ad performance while spending  the least amount of hard-earned money you can. Keep on reading and I\u2019ll show you exactly what you should be doing to take advantage of this new trend, you\u2019ll learn how Thought Leader Ads<\/em> work and what are the most effective ad strategies for 2025.<\/p>\n\n\n\n

How to make a LinkedIn video ad?<\/strong><\/h2>\n\n\n\n

First off, authenticity<\/strong> and storytelling<\/strong> are your best friends. LinkedIn is a social platform, and people would much rather look at you than a soulless corporate-style image like the one above. <\/p>\n\n\n\n

Sitting in front of a camera yourself and telling the world what your company does is the best way to get the brand recognition you\u2019re looking for. Just think about it \u2013 how many times have you mindlessly scrolled past a company\u2019s image ad? Probably more times than you remember. <\/p>\n\n\n\n

Thought Leader Ads<\/em><\/strong> change that dynamic completely and allow you to express yourself naturally which lets you catch more eyes with actual human content.<\/p>\n\n\n\n

What are Thought Leader Ads?<\/strong><\/h2>\n\n\n\n

Like we said before: You, your camera and that\u2019s it. Thought leader ads let you take advantage of the relatively low cost, compared to other ad formats. Given that you\u2019re already familiar with what your company does, there\u2019s nobody better suited to tell people all about it in the best possible way \u2013 directly<\/strong>. <\/p>\n\n\n\n

Not only do you benefit from the low cost, but you also save money on not having to hire a dedicated full-time PR team, instead you could spend way less time, money and hassle by looking at freelance options.<\/p>\n\n\n\n

Imagine only having to sit down for ~2 hours every month, and then simply making short, catchy content from that tiny amount of work. It\u2019s literally free real estate (or in this case: Brand awareness, reach, and more customers eager to hear about what you do).<\/p>\n\n\n\n

What is the best video length for LinkedIn videos?<\/strong><\/h2>\n\n\n\n

As I\u2019m sure you\u2019re aware, short-form video content absolutely took over the internet in these last few years, and that\u2019s for a good reason. People love endlessly scrolling social media, and LinkedIn wasn\u2019t going to sit by and watch as all these other platforms enjoy insane increases in usage.<\/p>\n\n\n\n

Let\u2019s get to the point: You want to take advantage of this somewhat new form of content and make your videos 30 seconds long, up to a minute. Your video needs a good hook to keep the user interested in the rest of what you have to say. Get straight to the point, be direct, and you\u2019ll see how many people you never thought would be interested in your content, actually stay and watch. <\/p>\n\n\n\n

How do I make a good thought leader ad?<\/strong><\/h2>\n\n\n\n

I\u2019ll give you a simple framework for making a good TLA:<\/p>\n\n\n\n