{"id":1713,"date":"2025-04-04T15:03:21","date_gmt":"2025-04-04T15:03:21","guid":{"rendered":"https:\/\/foundervideo.com\/?p=1713"},"modified":"2025-04-28T12:45:37","modified_gmt":"2025-04-28T12:45:37","slug":"why-linkedin-text-ads-matter-for-your-business","status":"publish","type":"post","link":"https:\/\/foundervideo.com\/en\/why-linkedin-text-ads-matter-for-your-business\/","title":{"rendered":"Why LinkedIn Text Ads Matter for Your Business"},"content":{"rendered":"\n<p>LinkedIn became a popular network among professionals all over the world. One of its advertising options is Text ads, which serve as a simple yet powerful tool for businesses.&nbsp;<\/p>\n\n\n\n<p>Here is why they are so beneficial for every business strategy:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are LinkedIn Text Ads?<\/strong><\/h2>\n\n\n\n<p>Text Ads are dense advertisements that appear in the right sidebar of LinkedIn&#8217;s desktop interface. You can see them across various pages, including home feeds, search results and profiles.&nbsp;<\/p>\n\n\n\n<p>These ads include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A brief headline (25 characters max)<\/li>\n\n\n\n<li>Concise descriptive text (75 characters max)<\/li>\n\n\n\n<li>A small image (100&#215;100 pixels)<\/li>\n<\/ul>\n\n\n\n<p>When users click, they&#8217;re directed to your desired destination &#8211; whether that&#8217;s your website or LinkedIn page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6 Reasons to Use LinkedIn Text Ads<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Ads that your budget will love<\/strong><\/h3>\n\n\n\n<p>Text ads are cheaper than other LinkedIn ad formats. You have two options to pay:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pay-per-click (PPC): Ideal for generating leads<\/li>\n\n\n\n<li>Per impression (CPM): Great for building awareness<\/li>\n<\/ul>\n\n\n\n<p>You control daily spending with custom budgets and bids, making them appropriate for businesses with limited marketing funds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Better results on desktop<\/strong><\/h3>\n\n\n\n<p>Because Text Ads are only appearing on desktops, they target users who are better positioned to complete forms and take significant actions. This is a much better way to respond immediately because mobile users often delay conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Connection power<\/strong><\/h3>\n\n\n\n<p>LinkedIn shows the faces of people you know who follow the advertiser. Seeing friends connected to a brand makes you trust it more, and you&#8217;ll likely click.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Precision Targeting<\/strong><\/h3>\n\n\n\n<p>Target decision-makers based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry and company size<\/li>\n\n\n\n<li>Specific job titles<\/li>\n\n\n\n<li>Professional skills<\/li>\n\n\n\n<li>Education level<\/li>\n\n\n\n<li>Geographic location<\/li>\n<\/ul>\n\n\n\n<p>This precision ensures your marketing budget reaches only the most relevant prospects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Quick Setup, Easy Management<\/strong><\/h3>\n\n\n\n<p>Text Ads are easy to use. They require minimal creative resources &#8211; a headline, a short description and a small image. These campaigns are quick to launch, and you can easily track performance through LinkedIn\u2019s analytics tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Versatile Marketing Strategy<\/strong><\/h3>\n\n\n\n<p>Text Ads work excellently alone or alongside other ad formats. They&#8217;re scalable for businesses of all sizes. You can start small and expand as you see results. You can filter and adjust your targeting based on performance data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Start Simple, See Results<\/strong><\/h2>\n\n\n\n<p>Text ads work really well for all businesses, even though they are simple. They are cheap, target the right audience, and are really easy to use; they give you good results for your money invested.&nbsp;<\/p>\n\n\n\n<p>Doesn\u2019t matter if you\u2019re just starting with LinkedIn or want to add to what you are already doing; these types of ads help you connect with the right professionals easily.&nbsp;<\/p>\n\n\n\n<p>Need help with your LinkedIn ads? <a href=\"https:\/\/foundervideo.com\/en\/book-a-call\/\" data-type=\"link\" data-id=\"https:\/\/foundervideo.com\/en\/book-a-call\/\">Book a call <\/a>today for a free 15-minute chat!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn became a popular network among professionals all over the world. One of its advertising options is Text ads, which serve as a simple yet powerful tool for businesses.&nbsp; Here is why they are so beneficial for every business strategy: What Are LinkedIn Text Ads? Text Ads are dense advertisements that appear in the right [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1721,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[12,17,44],"class_list":["post-1713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-articles","tag-linkedin","tag-roi","tag-text-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/1713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/comments?post=1713"}],"version-history":[{"count":1,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/1713\/revisions"}],"predecessor-version":[{"id":1715,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/1713\/revisions\/1715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media\/1721"}],"wp:attachment":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media?parent=1713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/categories?post=1713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/tags?post=1713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}