{"id":1082,"date":"2025-01-09T12:30:06","date_gmt":"2025-01-09T12:30:06","guid":{"rendered":"https:\/\/foundervideo.com\/?p=1082"},"modified":"2025-04-28T12:45:43","modified_gmt":"2025-04-28T12:45:43","slug":"linkedin-ads-simple-spend-less-get-better-results","status":"publish","type":"post","link":"https:\/\/foundervideo.com\/en\/linkedin-ads-simple-spend-less-get-better-results\/","title":{"rendered":"LinkedIn Ads Made Simple: How to Get Better Results While Spending Less"},"content":{"rendered":"\n<p>I need to be honest with you &#8211; <a href=\"https:\/\/foundervideo.com\/en\/the-truth-about-linkedin-ad-costs-stop-being-cheap\/\" data-type=\"link\" data-id=\"https:\/\/foundervideo.com\/en\/the-truth-about-linkedin-ad-costs-stop-being-cheap\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">LinkedIn Ads are expensive<\/mark><\/a>. But here&#8217;s the thing: they can be worth every dollar if you know what you&#8217;re doing.&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s your practical guide to making LinkedIn Ads work harder for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Split Your Audience (Trust Me on This One)<\/strong><\/h2>\n\n\n\n<p>Think of it like hosting a dinner party &#8211; you wouldn&#8217;t serve the same menu to vegans and meat lovers. The same goes for LinkedIn ads. Here&#8217;s how to do it:<\/p>\n\n\n\n<p>Instead of targeting everyone at once, <a href=\"https:\/\/foundervideo.com\/en\/the-ultimate-linkedin-targeting-deep-dive-real-strategies-real-results\/\" data-type=\"link\" data-id=\"https:\/\/foundervideo.com\/en\/the-ultimate-linkedin-targeting-deep-dive-real-strategies-real-results\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">break your audience into smaller groups<\/mark><\/a>. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>VPs get their campaign<\/li>\n\n\n\n<li>Directors get their campaign<\/li>\n\n\n\n<li>Managers get their campaign<\/li>\n<\/ul>\n\n\n\n<p>Why? Because VPs need different ads (and different budgets) than managers. When you put everyone together, you&#8217;re throwing money out the window.<\/p>\n\n\n\n<p><strong>Smart Tip<\/strong>: Name your campaigns after who you&#8217;re targeting. Something like &#8220;US_Tech_VPs&#8221; is way more useful than &#8220;Q2_Campaign_1&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Turn Off &#8220;Audience Expansion&#8221; Box<\/strong><\/h2>\n\n\n\n<p>There is something LinkedIn doesn&#8217;t want you to know, and they would REALLY prefer if you kept it on: if you look deeper, you will see this tiny checkbox called &#8220;Audience Expansion&#8221; that&#8217;s automatically turned on. It&#8217;s their way of showing your ads to people outside your target audience.<\/p>\n\n\n\n<p>Think you&#8217;re targeting VP-level tech executives? With this box checked, you might be hitting entry-level retail workers too. Not good for your budget.<\/p>\n\n\n\n<p><strong>3. Smart Bidding<\/strong><\/p>\n\n\n\n<p>Forget LinkedIn&#8217;s &#8220;recommended&#8221; bid ranges &#8211; they&#8217;re usually way too high. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/foundervideo.com\/en\/tracking-roi-of-your-linkedin-video-ads\/\">Here&#8217;s what to do instead<\/a>:<\/mark><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start low (like $0.10 per click)<\/li>\n\n\n\n<li>Watch your daily spend<\/li>\n\n\n\n<li>If you&#8217;re not spending your full budget, bump it up a little<\/li>\n\n\n\n<li>If you are spending your full budget, try lowering it to save money<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s like negotiating &#8211; never start with your highest offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Track What Matters<\/strong><\/h2>\n\n\n\n<p>Skip the complicated stuff. Here&#8217;s what you need to track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which ads are getting clicks<\/li>\n\n\n\n<li>Which audiences are converting<\/li>\n\n\n\n<li>Which campaigns are making you money<\/li>\n<\/ul>\n\n\n\n<p>Set up simple tracking that shows you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do your leads come from<\/li>\n\n\n\n<li>Which ads they clicked<\/li>\n\n\n\n<li>What they did on your website<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Write Ads That Work<\/strong><\/h2>\n\n\n\n<p>The secret to good LinkedIn ads? Write like a human, not a robot. Here&#8217;s what works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear headlines that make a promise<\/li>\n\n\n\n<li>Real results or numbers when you have them<\/li>\n\n\n\n<li>An obvious next step <a href=\"https:\/\/foundervideo.com\/en\/crafting-compelling-ctas-for-linkedin-video-ads\/\" data-type=\"link\" data-id=\"https:\/\/foundervideo.com\/en\/crafting-compelling-ctas-for-linkedin-video-ads\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">(what should they click?)<\/mark><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Target Like a Pro<\/strong><\/h2>\n\n\n\n<p>Instead of targeting everyone who breathes, try these powerful combinations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company size + Job title<\/li>\n\n\n\n<li>Industry + Years of experience<\/li>\n\n\n\n<li>Recent job changers in your target role<\/li>\n<\/ul>\n\n\n\n<p>The more specific you get, the better your results will be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Focus on Quality, Not Just Quantity<\/strong><\/h2>\n\n\n\n<p>Here&#8217;s what matters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are these leads turning into customers?<\/li>\n\n\n\n<li>How much are these customers worth to you?<\/li>\n\n\n\n<li>Which campaigns bring in the best customers?<\/li>\n<\/ul>\n\n\n\n<p>Track these numbers and you&#8217;ll know exactly where to put your money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Bottom Line<\/strong><\/h2>\n\n\n\n<p>Yes, LinkedIn Ads are expensive. But when you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target the right people<\/li>\n\n\n\n<li>Turn off audience expansion<\/li>\n\n\n\n<li>Bid smart<\/li>\n\n\n\n<li>Trace what matters<\/li>\n\n\n\n<li>Make good ads<\/li>\n<\/ul>\n\n\n\n<p>&#8230;they can become your best source of high-quality leads.<\/p>\n\n\n\n<p>Start with these simple examples, see what happens, and adjust based on your results. You don&#8217;t need fancy strategies &#8211; you just need to do these fundamentals right.<\/p>\n\n\n\n<p>LinkedIn Ads aren&#8217;t about getting the cheapest clicks. They&#8217;re about getting in front of the right people who can become your customers.<\/p>\n\n\n\n<p>Choose one thing from this list and implement it today. Then move on to the next one. Sometimes the simplest approach is the best one.<\/p>\n\n\n\n<p>Ready to see how your LinkedIn Ads can work harder while spending less? Let&#8217;s check out your campaign strategy and make a straight-forward plan, <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/foundervideo.com\/en\/book-a-call\/\" data-type=\"link\" data-id=\"https:\/\/foundervideo.com\/en\/book-a-call\/\">book a free 15-minute call<\/a> <\/mark>with us.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I need to be honest with you &#8211; LinkedIn Ads are expensive. But here&#8217;s the thing: they can be worth every dollar if you know what you&#8217;re doing.&nbsp; Here&#8217;s your practical guide to making LinkedIn Ads work harder for your business. 1. Split Your Audience (Trust Me on This One) Think of it like hosting [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/1082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/comments?post=1082"}],"version-history":[{"count":11,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/1082\/revisions"}],"predecessor-version":[{"id":1758,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/1082\/revisions\/1758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media\/1103"}],"wp:attachment":[{"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media?parent=1082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/categories?post=1082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/tags?post=1082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}