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LinkedIn Ads Made Simple: How to Get Better Results While Spending Less

I need to be honest with you – LinkedIn Ads are expensive. But here’s the thing: they can be worth every dollar if you know what you’re doing. 

Here’s your practical guide to making LinkedIn Ads work harder for your business.

1. Split Your Audience (Trust Me on This One)

Think of it like hosting a dinner party – you wouldn’t serve the same menu to vegans and meat lovers. The same goes for LinkedIn ads. Here’s how to do it:

Instead of targeting everyone at once, break your audience into smaller groups. For example:

  • VPs get their campaign
  • Directors get their campaign
  • Managers get their campaign

Why? Because VPs need different ads (and different budgets) than managers. When you put everyone together, you’re throwing money out the window.

Smart Tip: Name your campaigns after who you’re targeting. Something like “US_Tech_VPs” is way more useful than “Q2_Campaign_1”.

2. Turn Off “Audience Expansion” Box

There is something LinkedIn doesn’t want you to know: if you look deeper, you will see this tiny checkbox called “Audience Expansion” that’s automatically turned on. It’s their way of showing your ads to people outside your target audience.

Think you’re targeting VP-level tech executives? With this box checked, you might be hitting entry-level retail workers too. Not good for your budget.

3. Smart Bidding

Forget LinkedIn’s “recommended” bid ranges – they’re usually way too high. Here’s what to do instead:

  • Start low (like $0.10 per click)
  • Watch your daily spend
  • If you’re not spending your full budget, bump it up a little
  • If you are spending your full budget, try lowering it to save money

It’s like negotiating – never start with your highest offer.

4. Track What Matters

Skip the complicated stuff. Here’s what you need to track:

  • Which ads are getting clicks
  • Which audiences are converting
  • Which campaigns are making you money

Set up simple tracking that shows you:

  • Where do your leads come from
  • Which ads they clicked
  • What they did on your website

5. Write Ads That Work

The secret to good LinkedIn ads? Write like a human, not a robot. Here’s what works:

  • Clear headlines that make a promise
  • Real results or numbers when you have them
  • An obvious next step (what should they click?)

6. Target Like a Pro

Instead of targeting everyone who breathes, try these powerful combinations:

  • Company size + Job title
  • Industry + Years of experience
  • Recent job changers in your target role

The more specific you get, the better your results will be.

7. Focus on Quality, Not Just Quantity

Here’s what matters:

  • Are these leads turning into customers?
  • How much are these customers worth to you?
  • Which campaigns bring in the best customers?

Track these numbers and you’ll know exactly where to put your money.

The Bottom Line

Yes, LinkedIn Ads are expensive. But when you:

  • Target the right people
  • Turn off audience expansion
  • Bid smart
  • Trace what matters
  • Make good ads

…they can become your best source of high-quality leads.

Start with these simple examples, see what happens, and adjust based on your results. You don’t need fancy strategies – you just need to do these fundamentals right.

LinkedIn Ads aren’t about getting the cheapest clicks. They’re about getting in front of the right people who can become your customers.

Choose one thing from this list and implement it today. Then move on to the next one. Sometimes the simplest approach is the best one.

Ready to see how your LinkedIn Ads can work harder while spending less? Let’s dive into your campaign strategy and book a call with us.

Start with us:

Reduce the Cost of your LinkedIn Ads by at least 50% with our Guided Interview Strategy

Includes
  • Content Strategy
  • Client Profiles
  • Media Playbook
  • Better Leads
  • Increased Founder Authority
  • Shorter & Automated Sales Funnel
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