{"id":1707,"date":"2025-04-03T14:39:00","date_gmt":"2025-04-03T14:39:00","guid":{"rendered":"https:\/\/foundervideo.com\/?p=1707"},"modified":"2025-04-28T12:45:37","modified_gmt":"2025-04-28T12:45:37","slug":"linkedin-ads-how-to-escape-the-82-failure-zone","status":"publish","type":"post","link":"http:\/\/foundervideo.com\/es\/linkedin-ads-how-to-escape-the-82-failure-zone\/","title":{"rendered":"Por qu\u00e9 fracasan 82% de las campa\u00f1as publicitarias en LinkedIn (y c\u00f3mo estar en el 18%)"},"content":{"rendered":"\n<p>Most LinkedIn Ad campaigns fail because they&#8217;re too generic. Here&#8217;s how to fix that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Get Ridiculously Specific About Your Target<\/h3>\n\n\n\n<p>Generic messaging gets ignored. Always.<\/p>\n\n\n\n<p>If I shouted &#8220;Hey you!&#8221; in a crowded room, would you turn around? But if I shouted &#8220;[YOUR EXACT JOB TITLE] struggling with [YOUR EXACT PROBLEM]!&#8221; \u2013 you&#8217;d snap your head around instantly.<\/p>\n\n\n\n<p>This is why most LinkedIn ads suck. They try to speak to everyone, and end up speaking to no-one.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How do I find my perfect target?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze your top 20% of customers who bring 80% of value.<\/li>\n\n\n\n<li>Interview them about their pain points (use their exact words in ads).<\/li>\n\n\n\n<li>Keep note of the buyer&#8217;s journey and their decision making process.<\/li>\n\n\n\n<li>Map out who\/what influences their purchasing decisions.<\/li>\n\n\n\n<li>Find out where they actually spend time online.<\/li>\n<\/ul>\n\n\n\n<p>One client discovered 80% of their best customers came from just two specific industries. We focused all ad spend there. Their pipeline exploded within 30 days.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Create Content That Actually Helps People<\/h3>\n\n\n\n<p>Nobody cares about your product features.<\/p>\n\n\n\n<p>What they do care about is your product solving their problems.<\/p>\n\n\n\n<p>The best LinkedIn ads don&#8217;t sell, they help. They educate. They build trust.<\/p>\n\n\n\n<p>I worked with a SaaS company running product demo ads to completely cold audiences. Absolute waste of money and resources.<\/p>\n\n\n\n<p>We switched to boosting genuinely educational content that helped their target audience solve problems, and all of that without actually mentioning their product. Crazy, right?<\/p>\n\n\n\n<p>What was the result of this little endeavor? 3x more engagement, 5x more saved posts, and 2x more demo requests from people who actually watched them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Map your content to five awareness stages:<\/h4>\n\n\n\n<ul start=\"1\" class=\"wp-block-list\">\n<li>Unaware (they don&#8217;t know they have a problem)<\/li>\n\n\n\n<li>Problem Aware (they know the problem but not solutions)<\/li>\n\n\n\n<li>Solution Aware (they know solutions exist)<\/li>\n\n\n\n<li>Product Aware (they know your product exists)<\/li>\n\n\n\n<li>Most Aware (they know your product but need to be convinced)<\/li>\n<\/ul>\n\n\n\n<p>Most companies today only create content for stages 4-5. The real magic happens in 1-3.<\/p>\n\n\n\n<p>One of my clients created a ROI calculator that showed prospects they were losing $230K annually through inefficiency. No pitch, just basic math. That single piece of content generated 43 qualified leads in a single month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Repurpose Like Crazy and Learn Fast<\/h3>\n\n\n\n<p>One good piece of content should spawn at least 10 others.<\/p>\n\n\n\n<p>Take a 30-minute expert interview and turn it into a long-form article, LinkedIn posts, video clips, an infographic, and a checklist.<\/p>\n\n\n\n<p>This creates &#8220;content velocity&#8221; without killing yourself.<\/p>\n\n\n\n<p>I do this every other week. It takes me about 3 hours to make a podcast, then another 3 hours to repurpose that into 10+ pieces of content.<\/p>\n\n\n\n<p>Boost these different formats on LinkedIn. Learn fast which messages work best.<\/p>\n\n\n\n<p>One of our clients noticed that their audience engaged 10x more with customer stories than they did with how-to content. We then changed all new content to focus on transformation stories and saw engagement rates double overnight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stupid Yet Critical Error Most People Make<\/strong><\/h2>\n\n\n\n<p>Keep in mind that LinkedIn isn&#8217;t a billboard, so stop treating it as such.<\/p>\n\n\n\n<p>Instead of that, you should focus on having conversations and building relationships with people.<\/p>\n\n\n\n<p>Try to respond to every comment you get. Engage with the people who engage with you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>To sum up:<\/strong><\/h2>\n\n\n\n<p>Get super specific about who you&#8217;re targeting.<\/p>\n\n\n\n<p>Create content that actually helps them.<\/p>\n\n\n\n<p>Repurpose ruthlessly and learn what works.<\/p>\n\n\n\n<p>Have actual conversations with people who engage.<\/p>\n\n\n\n<p><em>This is only a snippet of the content you can find in our free guide &amp; playbook. If you\u2019re interested in the best LinkedIn ads practices for 2025, take a look <a href=\"https:\/\/foundervideo.com\/en\/playbook\/\">here<\/a>.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most LinkedIn Ad campaigns fail because they&#8217;re too generic. Here&#8217;s how to fix that. Step 1: Get Ridiculously Specific About Your Target Generic messaging gets ignored. Always. If I shouted &#8220;Hey you!&#8221; in a crowded room, would you turn around? But if I shouted &#8220;[YOUR EXACT JOB TITLE] struggling with [YOUR EXACT PROBLEM]!&#8221; \u2013 you&#8217;d [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[12,24,13],"class_list":["post-1707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-articles","tag-linkedin","tag-targeting","tag-tips"],"acf":[],"_links":{"self":[{"href":"http:\/\/foundervideo.com\/es\/wp-json\/wp\/v2\/posts\/1707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/foundervideo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/foundervideo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/foundervideo.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/foundervideo.com\/es\/wp-json\/wp\/v2\/comments?post=1707"}],"version-history":[{"count":2,"href":"http:\/\/foundervideo.com\/es\/wp-json\/wp\/v2\/posts\/1707\/revisions"}],"predecessor-version":[{"id":1711,"href":"http:\/\/foundervideo.com\/es\/wp-json\/wp\/v2\/posts\/1707\/revisions\/1711"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/foundervideo.com\/es\/wp-json\/wp\/v2\/media\/1723"}],"wp:attachment":[{"href":"http:\/\/foundervideo.com\/es\/wp-json\/wp\/v2\/media?parent=1707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/foundervideo.com\/es\/wp-json\/wp\/v2\/categories?post=1707"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/foundervideo.com\/es\/wp-json\/wp\/v2\/tags?post=1707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}