In this episode, Liam Moroney, founder of Storybook Marketing, unpacks the buzz around demand generation and how B2B companies can optimize their marketing spend.<\/p>\n\n\n\n
Liam also shares practical tips for balancing creativity and efficiency in video production while keeping it real. If you\u2019re willing to rethink how you approach demand gen, this episode is packed with useful insights you won\u2019t want to miss.<\/p>\n\n\n\n
Listen now to improve your B2B marketing approach!<\/p>\n\n\n\n
\u200d00:00<\/a> Introduction and Background<\/p>\n\n\n\n \u200d02:24<\/a> The Rise of Demand Generation in B2B Marketing<\/p>\n\n\n\n \u200d06:01<\/a> Influence of B2C Marketing on B2B Marketing<\/p>\n\n\n\n \u200d10:43<\/a> The Future of Demand Capture and Marketing Budget Allocation<\/p>\n\n\n\n \u200d13:08<\/a> Misallocation of Marketing Budgets in B2B Companies<\/p>\n\n\n\n \u200d22:37<\/a> Determining Marketing Budget Allocation<\/p>\n\n\n\n \u200d29:11<\/a> Ensuring Alignment for Execution Excellence<\/p>\n\n\n\n \u200d35:47<\/a> The Obsession with Tech and Tools for ROI Attribution<\/p>\n\n\n\n \u200d42:37<\/a> Understanding the Audience and ICP in Demand Gen<\/p>\n\n\n\n \u200d43:59<\/a> Identifying the Ideal Customer Profile (ICP)<\/p>\n\n\n\n \u200d45:16<\/a> Narrowing Down the Target Audience<\/p>\n\n\n\n \u200d46:10<\/a> Making Educated Guesses on the ICP<\/p>\n\n\n\n \u200d47:28<\/a> ICP Evolution and Expanding Target Audience<\/p>\n\n\n\n \u200d48:52<\/a> Creating Videos in Nature on LinkedIn<\/p>\n\n\n\n