{"id":1812,"date":"2025-04-23T10:24:13","date_gmt":"2025-04-23T10:24:13","guid":{"rendered":"https:\/\/foundervideo.com\/?p=1812"},"modified":"2025-04-28T12:45:33","modified_gmt":"2025-04-28T12:45:33","slug":"abm-gives-you-unfair-advantage-on-linkedin","status":"publish","type":"post","link":"http:\/\/foundervideo.com\/en\/abm-gives-you-unfair-advantage-on-linkedin\/","title":{"rendered":"The Unfair LinkedIn ABM Advantage Your Competitors Don&#8217;t Know About"},"content":{"rendered":"\n<p>If you&#8217;re dead set on using ABM, then LinkedIn is your best bet, but you need to know how to use it correctly.<\/p>\n\n\n\n<p>I&#8217;ve tested hundreds of campaigns across multiple industries over the years.<\/p>\n\n\n\n<p>Came to the conclusion that most companies have no idea what they&#8217;re doing.<\/p>\n\n\n\n<p>They end up wasting thousands on ads with nothing to show for it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Demand Gen and Account Based Marketing<\/h2>\n\n\n\n<p>Demand Gen is all about authority, not just plain cold outreach.<\/p>\n\n\n\n<p>Account-Based Marketing precision-targets highly valuable accounts.<\/p>\n\n\n\n<p>Most marketers choose one or the other but smart ones use both.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn Beats All Other Platforms for ABM Any Day<\/h2>\n\n\n\n<p>LinkedIn&#8217;s filtering capabilities remain unmatched.&nbsp;<\/p>\n\n\n\n<p>These filters are extensive and pretty much go as deep as they can.<\/p>\n\n\n\n<p>LinkedIn users generally love to put every little detail about them onto their profiles.<\/p>\n\n\n\n<p>You can use this to your advantage and target only those you deem fit.<\/p>\n\n\n\n<p>Job title, seniority level, function, company size, geographic location&#8230;<\/p>\n\n\n\n<p>This solves the biggest ABM problem \u2013 data that goes stale faster than milk in summer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Can Help Convert?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Use Extremely Specific Retargeting<\/h3>\n\n\n\n<p>Here&#8217;s where most marketers drop the ball.<\/p>\n\n\n\n<p>Instead of throwing your ABM targets into your general re-targeting pool, make a specific list just for them.<\/p>\n\n\n\n<p>Set up retargeting for people who:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visited your website<\/li>\n\n\n\n<li>Engaged with your company page<\/li>\n\n\n\n<li>Interacted with specific ads<\/li>\n\n\n\n<li>AND belong to your target accounts<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Correct Budget Allocation<\/h3>\n\n\n\n<p>I see this mistake constantly \u2013 throwing huge budgets at tiny ABM lists.<\/p>\n\n\n\n<p>Your budget needs to match your list size. You can&#8217;t be spending the same when targeting 25-50 people and when targeting 1,000+ people:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>40% to your core ABM list<\/li>\n\n\n\n<li>40% to broader criteria-based audiences<\/li>\n\n\n\n<li>20% to specialized retargeting<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Trust-Building Content Instead of Sales Pitches<\/h3>\n\n\n\n<p>Your ABM ads need to scream expertise, not desperation.<\/p>\n\n\n\n<p>Forget product demos and feature lists. Nobody cares.<\/p>\n\n\n\n<p>What works? Content that establishes you as the authority:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Case studies with actual results<\/li>\n\n\n\n<li>Industry insights nobody else is talking about<\/li>\n\n\n\n<li>Counterintuitive takes backed by data<\/li>\n<\/ul>\n\n\n\n<p>A client switched from feature-focused ads to expertise-based content. Engagement jumped 318% overnight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Audience Tuning For Maximum Impact<\/h2>\n\n\n\n<p>The magic happens after your campaigns are running.<\/p>\n\n\n\n<p>Pay attention to which companies engage most with your ads. Add more similar companies to your ABM list.<\/p>\n\n\n\n<p>Spot the low-engagement accounts sucking up your budget? Remove them without mercy.<\/p>\n\n\n\n<p>This continuous refinement multiplies your ROI over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n\n\n\n<p>LinkedIn Ads for ABM isn&#8217;t about blasting your message to everyone with a job title.<\/p>\n\n\n\n<p>It&#8217;s about precision, authority, and strategic allocation of resources.<\/p>\n\n\n\n<p>Get this right, and you&#8217;ll generate demand among exactly the right accounts while your competitors waste money showing ads to people who will never buy.<\/p>\n\n\n\n<p><strong>That&#8217;s not just smart marketing. It&#8217;s the difference between campaigns that drain budgets and campaigns that drive revenue.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re dead set on using ABM, then LinkedIn is your best bet, but you need to know how to use it correctly. I&#8217;ve tested hundreds of campaigns across multiple industries over the years. Came to the conclusion that most companies have no idea what they&#8217;re doing. They end up wasting thousands on ads with [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[35,29,12,24],"class_list":["post-1812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-articles","tag-abm","tag-demand-gen","tag-linkedin","tag-targeting"],"acf":[],"_links":{"self":[{"href":"http:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/1812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/comments?post=1812"}],"version-history":[{"count":1,"href":"http:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/1812\/revisions"}],"predecessor-version":[{"id":1813,"href":"http:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/posts\/1812\/revisions\/1813"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media\/1814"}],"wp:attachment":[{"href":"http:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/media?parent=1812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/categories?post=1812"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/foundervideo.com\/en\/wp-json\/wp\/v2\/tags?post=1812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}